Monthly Archives: January 2014

Bed and Breakfast Spas

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Your guests like to receive special treatment.  Bed and Breakfast Spas deliver just that.  If your B&B does not have a spa, an easy alternative involves scheduling massage therapists to visit your guests’ rooms at your bed and breakfast.

Reasons for Spa Services:

  • Beauty treatments
  • Cleansing
  • Detoxification
  • Exfoliation
  • Improve complexion, circulation, and flexibility
  • Relaxation
  • Relieve aches, pains, and tension
  • Youthful appearance

Services:

  • Aromatherapy: relaxing with enjoyable aromas
  • Facials: including masks, exfoliating scrubs, acne treatments, etc.
  • Hair removal: waxing any unwanted hair
  • Manicure: finger nails and hands given royal treatment 
  • Massage: such as deep tissue, Swedish, prenatal, etc.
  • Pedicure: toe nails and feet given ultimate attention
  • Sauna: hot and steamy relaxation
  • Stones: strategically placed stones–hot to relax or cold to heal

Packages include a combination of services done on the same day.  Some B&B’s let their guests decide for half day or whole day treatments.  They can be pampered all day long!  Couples love couples massages.  All guests will love receiving care from the outside in!

 

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Tea Rooms

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There are several bed and breakfast tea rooms in America.  Tea rooms can be open to the public or limited to their own bed and breakfast guests.  Tea rooms are great for small gatherings and often they serve brunch and lunch. Each tea room has their own hours or they serve “by reservation only.”

Menu options can include:

  • Croissants
  • Quiche
  • Salads
  • Sandwiches
  • Scones
  • Soups
  • Sweets (like cookies and cakes)
  • Tea (bottomless usually costs extra)

Hours:

  • Regular year round hours
  • Reservation only
  • Seasonal hours
  • Sunday brunch

Events:

  • Baby shower
  • Birthday party
  • Bridal shower
  • Club meeting
  • Girls’ get together
  • Group meeting
  • Private parties

Some sell items such as:

  • Antiques
  • Jewelry
  • Tea
  • Tea cups
  • Tea pots

Marketing opportunities:

  • Blog: great fresh content for your website
  • E-mail marketing: send out information to those on your e-mail list
  • Photos of your bed and breakfast, tea room, food, and guests (with their permission)
  • Social media: Facebook fan page, Pinterest pins, Twitter updates, etc.
  • Website: you can have one of your main headings labeled “Tea Room”

When thinking of ways to increase your business, if you do not already have a tea room, this could be a great idea. For those who do have tea rooms, are you promoting them online? Kristi Dement of Bed and Breakfast Blogging is happy to help you with this.

 

Image by Marcus Berg of Unique Angles Photography

When You Need to Unwind…

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We all have had days where we just need to unwind.  For the bed and breakfast owner, it could be any of the following situations:

  • An unexpected expense (anything from needing a new roof to a new refrigerator)
  • Guests (most are great, but a few can be hard to deal with)
  • No time to yourself (you are always attending to everyone and everything else)
  • Not enough bookings (not earning enough)

Possible Solutions:

  • Fix repairs yourself or barter your rooms in exchange for something you need
  • Stick to your bed and breakfast policies even if it means turning away business
  • Hire an additional employee (housekeeper, chef, etc.) at your B&B
  • Hire inn-sitters or interim innkeepers
  • Add a blog with fresh content to bring more visitors to your website
  • Pay to be listed in popular bed and breakfast directories

There are always steps you can take to make the bed and breakfast way of life easier for you, the innkeeper.  Don’t forget about reaching out to your community and making affiliations with a local florists, restaurants, spas, chambers of commerce, and so on. Remember too that there are bed and breakfast associations in which you can become members. The more interaction with other people, the more likely you will have success!

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Business Travelers

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You may host business travelers who decide that they would like the bed and breakfast experience rather than an impersonal hotel. There may be a business conference in your area or a large corporation nearby.

You can cater to their unique business needs by providing things such as a roomy desk with a comfortable office chair and wi-fi internet access as well as a coffeepot with freshly brewed coffee in their own room.  You can find out the most convenient time for them to eat their breakfast. When you go out of your way to be hospitable, they will remember your extra consideration and be a regularly returning guest!

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Sports Spectators

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Your bed and breakfast guests could be staying with you because of local area tournaments and games or even major sporting events like hockey or racing in a nearby stadium.  Your guests may not play the particular sport, but they sure do enjoy watching it live and in person.

You can offer tickets to local sporting events and tournaments as part of a sports spectators package.  Your sports package entices more guests to visit your bed and breakfast.  You can even offer extras such as T-shirts and sweatshirts with your bed and breakfast’s name on it. They could even be seen wearing your B&B’s apparel at the televised sporting event they attend!

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Special Occasions

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Perhaps your bed and breakfast guests are celebrating a special occasion, such as a wedding, honeymoon, anniversary, birthday, or reunion.  When you communicate with them, be sure to find out if they are coming for a memorable reason.

You may offer a special package for honeymooners or people celebrating their birthday or anniversary. Depending upon the size of your bed and breakfast and the number of relatives, you could offer a deal to a family if they book all of your rooms.

Make mutually beneficial agreements with local florists, musicians, and other business people offering complementary services. You can refer each other to more business.  Just as important, your guests will enjoy their stay so much that not only will they return again, they will also refer your bed and breakfast to other potential guests.

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Sight Seers

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Your bed and breakfast may attract sight seers.  If you are near a great little town like Carlton or a major tourist attraction like the Grand Canyon, you will have guests who want to visit it.  If your B&B is near a university, you can find out when certain events, like Parents Weekend, are being held on the college campus.

Knowing , for example, that Grand Canyon National Park may have some free dates of admission (or more importantly, the facts about the attractions near you) can help you plan and promote your bed and breakfast marketing.

Remember that your website, blog, and social media presence are a big part of getting the word out to potential guests and will lead to more booked rooms!

 

Image by Marcus Berg of Unique Angles Photography

B&B Guests: Shoppers and Antique Lovers

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Some guests visit your bed and breakfast because of the terrific shopping available in your area.  Whether it is special boutiques, retail outlets, flea markets, or antique dealers, their mission is to find some great buys.  Some come as collectors to attend conventions for valuable items such as stamps, dolls, and cars.  Whatever their reason, your website and blog can promote these opportunities and events.

B&B Guests: Relaxation #1 Priority

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Some guests will retreat to your bed and breakfast simply because they want a calm scenic place to relax and not have anything to do. They may just sit and watch the lovely ocean or mountain views your B&B may have.

Their idea of activity are quiet things such as reading, picnicking, and crocheting.  You can assure them they will have the peace and tranquility they are seeking when they become your guests.  If you offer an in-room massage or house a home library, be sure to mention that in your phone conversation and feature that on your website.

 

Image by Marcus Berg of Unique Angles Photography

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