Monthly Archives: February 2014

You Can Succeed With Pinterest

Bed and Breakfast Blogging
You can succeed with Pinterest.  Did you know that Pinterest is a great way to attract guests to stay at your bed and breakfast?  I am going to be writing a series of blog posts about my journey starting Pinterest.

Pinterest is a social media website that allows you to pin different pictures onto boards. You can use your own pins or pin other people’s pins. It sounds much more complicated than it really is.

Pinterest allows you to be very creative and this is a great marketing tool for your business!  I would like to share some of my tips as well as discuss my Pinterest boards so you can see just how easy and fun it is for you to get started!  The best part is that anyone can use Pinterest because it is FREE!

Professional Associations

   

Do you know the value of belonging to professional associations?  Many inns and bed and breakfasts are members of professional associations. There are international, national, regional, and local associations, all of which provide services to both their members and the travelling public. Many require their members to meet specific standards of quality, while others simply require a lodging establishment to pay dues. These associations also facilitate marketing of the individual B&Bs and provide a stamp of approval that the business in question is reputable.

While various local governments have regulations and inspect lodging establishments for health and safety issues, membership in a state or national bed and breakfast association can indicate a higher standard of hospitality. Associations sometimes review their members’ properties and tend to have additional standards of care.  Associations may offer informative conferences.

In the US for example, each state has an innkeeping association (usually non-profit) that exists to promote the industry and tourism. Within those state associations, many city and regional bed and breakfast associations can be found. Many state, city and regional associations, have inspection criteria that often exceed government requirements for safety and cleanliness.  We have talked about organizations like AAA, the Better Business Bureau, and the Professional Association of Innkeepers International in previous blog posts.  People find comfort in staying at places that have earned high ratings.  Think about your B&B’s marketing strategy.

Innkeeper Personality Trait: Attentive

innkeeper-trait-attentive

Do you think of yourself as attentive to the needs of your bed and breakfast guests? Having the innkeeper personality trait of being attentive means you are:

  • observant
  • aware of others
  • thoughtful towards others
  • considerate
  • polite
  • courteous

The simple act of noticing little things goes a long way.  This means treating guests they way they want to be treated.  If they have several questions when they first come in, then by all means make sure you have answered all of their questions. You can offer to give them a personal tour of your bed and breakfast or mention when the next event such as afternoon tea and goodies.

If they seem to want to go to their room right away to relax, then hand them a friendly information sheet on your B&B policies including check-out time and ask them to let you know if they need anything else. Do everything possible to show that you are completely dedicated to making sure they have a tremendous experience while they stay as your guests. This increases your chances of having repeat visitors as well as new friends.

 

Image by Marcus Berg of Unique Angles Photography

Vegetarian Bed and Breakfasts

vegetarian-bed-and-breakfasts

Do you have vegetarian bed and breakfasts?  You may decide to cater your breakfasts to vegetarians only or offer vegetarian breakfasts to your vegetarian guests.  A good rule of thumb is to ask for any dietary restrictions when you book your guests so there are no surprises in the morning!

Your nutritious breakfast menu could feature home cooked specialties prepared (with seasonally available) locally grown fruits and vegetables. Fresh fruit or fruit juice, home made bread such as rolls, muffins or scones.  Guests can select either fresh brewed coffee or tea. You may include specialty omelets, pancakes, or even top your oatmeal with blueberries.

On your website, state that your wholesome vegetarian breakfasts sustain your guests all morning long.  Promote your healthful vegetarian breakfasts in blog posts and on social media as well.  Your B&B will attract vegetarians who are looking for a breakfast that complements their dietary lifestyle.

 

Image by Marcus Berg of Unique Angles Photography

Wine Lovers

wine-lovers-bed-and-breakfasts

Is your bed and breakfast located in wine country?  If so, do you invite wine lovers to your bed and breakfast for private wine tastings and tours of vineyards?  Perhaps offer a Wine Lovers Package and assist your guests in arranging their wine-tasting itinerary depending on the date and the time of year they visit.

Recommend some wine-related activities that you think your guests will love! Perhaps pair the wine with cheese or even chocolate.  Seasons play a role in the events that are offered, but there may be something ‘wine-related’ that is always happening nearby your inn.  Your guests could experience an exceptional wine tasting at some of your region’s premium, award winning wineries.

Whether your guests are a wine aficionados or just want to try a new experience, they will discover the complexities of the vineyard, the artistry that takes place in the cellar, as well as the joys of tasting the end result: elegant wines for every taste!

If they are leaving your bed and breakfast for their wine tasting, provide a tour guide and/or chauffeur to help them experience some of the premium wines your local area has to offer. Give your wine lovers the best wine tour they will ever experience!

 

Image by Marcus Berg of Unique Angles Photography

Awesome Yoga Retreats

awesome-yoga-retreats

Does your bed and breakfast offer awesome yoga retreats?  The bed and breakfast owners who do, emphasize the peacefulness of their quiet location, the beauty of their scenic nature, and the transformation in body and mind that can come with yoga.

You can encourage guests of all experience levels to challenge themselves in your safe and comfortable setting. Highlight the benefits of their coming: a place for them to strengthen and relax their body, free themselves from the hustle and bustle of everyday life, and grow in creativity.

You may designate specific times of the year for these retreats.  Some B&B owners offer weekend yoga retreats. You can put together a yoga retreat package for your guests.

If no one on staff is an expert yoga instructor, you could find a yoga professional in your local area who is willing to conduct these retreats and pay them a reasonable fee per participant.

Be sure to promote your yoga retreats on your website, in your blog, and through social media.  You may be attracting a whole new clientele of guests to your inn.

 

Image by Marcus Berg of Unique Angles Photography

Hosting Honeymooners

hosting-honeymooners

Did you ever think of putting together a Honeymoon Package for you bed and breakfast? Bed and breakfasts can be very romantic–especially for the newly married.  Depending upon your B&B’s amenities, you could offer any of the following:

  • Beautiful fresh cut flowers in your own room
  • Choice of a chilled bottle of champagne, wine, or sparkling juice.
  • Box of chocolates by their bedside
  • Chocolate covered strawberries
  • Scented candles
  • Two luxurious robes
  • CD’s of romantic music
  • Romantic movies the couple can choose from for viewing in the privacy of their own room
  • Complimentary snack basket
  • Pampering that comes with a “his and her” massage
  • Relax at a spa and enjoy a facial and manicure
  • Private couples mineral bath
  • Gift certificate to local restaurant and/or local shopping
  • 2 tickets to a local popular attraction
  • Dessert served in the dining room by candlelight
  • Rose petal turn-down service (silk rose petals scattered on your bed)
  • A luscious gourmet breakfast served in your suite or the dining room

If you have a Honeymoon Suite or even a private cottage, you can let your guests stay there. You can even make the package “a la carte” and let them decide which services they would like to you to provide.  

When they make an online reservation, have them specify in one of the comments boxes on the confirmation page. Be sure to feature this package on your website, in your blog, and on social media.  You can help make their honeymoon be filled with treasured memories!

 

Image by Marcus Berg of Unique Angles Photography

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