As owners of bed and breakfasts, you build your brand based on the quality and level of hospitality you offer to your guests. This includes guests’ first impression of your place and their individual guest room down to the look and feel of your sheets and linens.
As many of you know, the Professional Association of Innkeepers International (PAII) is an organization for bed and breakfast owners and innkeepers as well as vendors in the hospitality industry. The following are a few of the companies that fall into the PAII Vendor Membership Category of “Linens, Bedding, Towels, and Accessories”:
- Berkshire Amenities Group (Gene Faul)
- Comphy Co (Mia Richardson)
- Turkish Towel Company (Barton Brass)
Innkeepers should strive to provide an experience above and beyond their guests’ expectations. Thus, choosing quality linens for your bed and breakfast is of great importance. Create an environment where your guests will not want to leave. This will encourage them to come back as soon as they can return.
Here are some tips to help guide you when selecting your linens. Before you start buying linens for each bedroom, make note of how many beds you’ll be fitting within each room as well as their respective sizes (twin, queen, king, etc.). Make sure you have extra pillows for your guests as well as a couple quality blankets for each bed. One blanket can be placed on the bed between the comforter and the top sheet while the other blanket can be put in an accessible guest drawer or closet space.
When choosing the quality of your bed linens, ensure that the material is 100% natural content featuring a thread count of at least 500. Consider choosing white to avoid any fading colors. White also has the advantage of looking crisp and clean while giving an airy and welcoming feel to the room.
When selecting your bathroom sets, make sure you select plush, 100% cotton towels with a dense loop. Anything below these quality standards can detract from the guest experience. Also ensure that you have the correct sizes, including bath towels, hand towels, and washcloths.
Coordination is key. Colors should play off each other to give a natural flow from the bedroom to the bathroom. What matters is the perceptions of each guest. Whatever you end up choosing, make sure the bedroom and bathroom colors complement each other.
Be sure to provide a generous number of towels, to give your guests the feeling of comfort and luxury. By having an extra amount of linens and towels, they will last longer. When your towels are plush and sheets are smooth, your guests are more likely to remember their positive experience (including restful sleep) and return to your inn for another visit.
Image by Marcus Berg of Unique Angles Photography