Catapult Your Business Growth with Gift Cards
Did you know you can catapult your business growth with gift cards? Bed and breakfast gift cards work well for both innkeepers and guests. Individual inns as well as B&B associations offer gift cards or gift certificates for purchase. The North Carolina Bed and Breakfast Inns (NCBBI) makes their gift certificates available in $50 increments and guests can use them at any of their member inns.
Special Occasions for Gift Cards:
- Employment appreciations
- Holiday gifts
- Surprising a loved one
- Thanking a friend
Make sure you clearly communicate the the terms and conditions of your gift certificates and gift cards to those who purchase them. You may restrict guests from using their gift certificates in combination with other offers, additional discounts, or third-party promotions. Your place of hospitality may also exclude their use for group services including accommodations and catering for weddings and other large functions.
Be sure to state in writing that all property specific policies, including deposit, minimum stay, and cancellation policies still apply. You may want to add that no blackout dates apply. If there is an expiration date, please state that directly on the gift certificate. Give guests the option of allowing money left over to be put toward future stays.
Consider offering a discount on your gift certificates or gift cards during the holidays. Promote that they make great presents for those who are difficult to shop for!
Reasons Why We Should All Love Gift Cards:
- Gift card recipients have the freedom to choose when they visit (as long as it is before it expires), the reason for their stay (they could save it for their birthday or anniversary), and even their choice of which inn (in the case of B&B association gift cards)
- Gift givers do not have the usual stress involved in choosing a gift especially for the hard-to-shop-for people in your life
- Saves time (no need for givers to drive all over the map to find the perfect gift and these are great for last-minute shoppers)
- Saves money (givers decide the amount you want to give and stay within their budget)
If your inn or association offers gift cards or gift certificates, be sure to dedicate a web page to provide information and list all the necessary details. Allow people to purchase your gift cards or certificates directly from your website. Be sure to promote your gift certificates in blog posts (with their permission, share stories about guests who used gift cards). Don’t forget that social media is a great place to announce that your inn offers gift cards. Gift cards are a great way to catapult your B&B business growth!
Image by Marcus Berg of Unique Angles Photography