Category Archives: Activities

The Quick and Easy Way to Market Your Bed and Breakfast

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.  

Essential Bed and Breakfast Content Checklist:

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.
  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.
  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn? 
  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.  
  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn. 
  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.  
  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.
  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.  
  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.  
  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.
  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.
  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.
  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.
  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.
  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events. 

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.  

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.  

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more. 

Image by Marcus Berg of Unique Angles Photography

The Yellow House in Waynesville, NC

As soon as we met Owners and Innkeepers Ken and Kelli Todtenhagen, we felt very welcome at The Yellow House in Waynesville, North Carolina. We were in town to tour Western Carolina University in nearby Cullowhee.

We stayed in the Rockwell Suite (pictured above), named in honor of the famous 20th-century American author and prolific artist Norman Rockwell, who produced more than 4,000 works in his lifetime.  Rockwell is most famous for the color illustrations of everyday life he created for the Saturday Evening Post for nearly five decades.

In the suite, some of Mr. Rockwell’s pictures are on the walls and there are art supplies (including sketch pads and adult coloring books) available for guests who like to draw.  Ken and Kelli are amazed at some of their talented guests who have left pictures for them.

There are many reasons why guests love to visit The Yellow House, including:

  • Luxurious guest rooms and suites in their Main House and Pond House 
  • All ten guest areas include their own gas fireplaces
  • Two dog-friendly rooms in the Pond House
  • Guest amenities including complimentary wine & hors d’oeuvres, 24-hour access to drinks & snacks, comfy robes, and private baths (some with jetted tubs)
  • Gorgeous mountain views
  • “Rest and Relaxation” and “Playing Hooky” specials
  • “Gone Fishing”, “Girls Getaway”, and “Honeymoon/Anniversary Picnic” packages
  • Extras including balloons, chocolate, picnic lunches, wine & cheese tray, flowers
  • Delicious fresh complimentary gourmet breakfasts each morning

There are many special occasions guests celebrate at The Yellow House, including:

  • Memorable anniversaries 
  • Unforgettable birthdays
  • Joyous graduation parties
  • Festive holidays
  • Elegant weddings

The Yellow House is close to so many noteworthy and scenic places, such as:

  • Biltmore Estate
  • Blue Ridge Parkway
  • Brevard Music Center
  • Cherokee Indian Reservation
  • Folkmoot
  • Great Smoky Mountains National Park
  • Pisgah National Forest

Guests of The Yellow House enjoy activities and adventures, like:

  • Flyfishing
  • Golfing
  • Hiking
  • Horseback riding
  • Hot air ballooning
  • Mountain and road biking
  • Rock and ice climbing
  • Skiing
  • White water rafting

Some favorite restaurants where guests like to dine are:

  • Bourbon Barrel Beef and Ale
  • Boojum Brewing Company
  • Frogs Leap Public House
  • The Chef’s Table
  • Trailhead Cafe and Bakery

Ken and Kelli have done some major renovating to the house (built in the late 1800s) to restore its grand historic appeal.  They have added antique furniture and some of their delightful decor changes throughout the year to reflect the seasons and holidays.  We highly recommend a visit to The Yellow House and we look forward to many return visits.

How to Host Elegant Private Parties at Your Inn

Wondering how to host elegant private parties at your inn?  All types of private parties may be hosted at your inn, depending upon your inn’s location, accommodations, amenities, and space.  Another factor in determining which types of parties to host can be the number of rooms or areas (indoor and outdoor) that you have to offer your party guests. 

It is important to specify on your website and in your marketing materials the square footage of each space as well as the number of guests you can comfortably accommodate. Indicate if there are handicap-accessible areas for your guests.  Also specify your policies on catering and access to your kitchen. Do you want to cater the events yourself or do you have a “preferred list of vendors” that you work with?

Rental rates depend upon the time of year, the type of event, and the length of their visit.  It is important to NOT specify prices IF you want to give yourself some flexibility when it comes to pricing.  Some types of parties are more expensive to host than others.  Also, some guests can be “harder to please” than others.

 

Let’s talk about parties that typically take place during the day time.  This could include the following:

Baby showers: Have you thought of hosting baby showers for expectant parents?

Tea parties: Do you have a tea room or host afternoon tea parties for your guests?

Wedding showers: Even if you do not host actual weddings, could you host wedding showers for soon-to-be-married couples?

 

Parties that typically could take place both day time and night time:

Book signings: Do you have famous local authors interested in you hosting their private book signing party?

Family reunion celebrations: Is your inn located in a centrally convenient place for families from several popular areas to meet?

Fundraisers: Do you host parties for non-profit organizations raising money for good causes?

Graduation parties: Are you located in a city known for its local colleges and universities?

 

Now, let’s focus on parties that typically take place during the evening.  They include:

Dinner parties: What organizations (profit and nonprofit) would potentially be interested in you hosting their dinner party?

Formal dances: Perhaps your local Historical Society or Chambers of Commerce would like you to host a formal dance?

Murder mystery parties:  Even if you have not hosted them before, what about arranging for a murder mystery party at your inn?

Wedding receptions:  Do you host weddings and/or receptions?  

 

Have a different checklist of items, depending upon the type of party:

Beverages: is this an event that typically serves alcohol?; do you have a license to sell alcohol or do you allow guests to bring their own libations?; non-alcoholic beverages include: punch, juice, non-alcoholic fruity drinks (a.k.a. “mocktails”), soda, tea, and water

Date and time options: list available dates and times for each type of event (this is why you must keep a very organized calendar)

Decorations: of course the decorations will depend not only on the type of gathering you are hosting, but also if it has a particular theme; you may have some decorations that you can buy to regularly display (such as a lacy antique baby buggy as baby shower decor for every baby shower you host)

Flowers: consider coordinating all of your floral arrangement requests with one particular florist (so in exchange they give you a discount for your exclusive business)

Food: if you are catering, offer a variety of menu choices for each type of party; consider accommodating particular dietary needs or preferences of your group (such as gluten-free, low cholesterol, low sugar, non-dairy, vegan, vegetarian, etc.)

Location: specify the places on your property that will be reserved strictly for the party guests for each party type you host as well as how many people each place can accommodate  

Music: provide a list of music (either a selection of live performers or recordings of musicians) that guests have the option of hearing; the music you play at a baby shower will be different than the music played at a wedding reception

Party events and games: fundraising parties may feature an auction whereas baby showers may have a variety of fun games for the expectant parents

Pictures: if possible, take lots of pictures of the event to share with the people who arranged for the event to take place at your inn; always ask permission before sharing photos of guests attending private parties at your inn with the public (through your website, blog, social media, or in photo collections for potential clients to see)

Price: of course you should make a profit from hosting private parties; think about potential costs associated with different events (including the cleaning and not being able to use the inn for other events at that time)

It helps, but it is not a requirement to have a professional wedding or party planner on your staff.  You may want to work out an arrangement with a local wedding or party planner to handle all of the planning details given your specific list of requirements (including costs, caterers, etc.).  In addition to renting out rooms, you can make a pretty profit hosting events (even when you have to give a percentage to a professional party planner who manages all the details for you). 

For even more suggestions, please watch the Professional Association of Innkeepers International webinar where I gave a presentation of how to host elegant private parties at your inn.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Indoor Fun (Outside of the Bed)

Wonder what to do at a bed and breakfast (outside of the bed)? While getting extra rest (and more affection) can be incredible, there is other bed and breakfast indoor fun to experience.  I also will highlight some of the benefits of having fun.

Bed and breakfast inns may offer luxurious indoor amenities and places such as:

  • Gift shop
  • Hot tub
  • Libraries
  • Pool
  • Pool table
  • Restaurant
  • Sauna
  • Screening room 
  • Spa

Innkeepers often have common rooms for B&B guests that include the following:

  • Artwork on display
  • Board games
  • Books
  • Decks of cards
  • Magazines
  • Movies
  • Music 
  • Newspapers
  • Television 

Most bed and breakfasts offer free wi-fi internet access in your guest room and in common rooms.  This means that guests can go online for fun (or if you really must, for business).  

Some bed and breakfasts offer indoor activities such as:

  • Birthday and anniversary celebrations
  • Book discussion club
  • Cooking classes 
  • Scrap-booking retreat
  • Tea time
  • Quilting circle
  • Wine tastings

Some bed and breakfasts have entertainers come to their inn to perform for the guests on special occasions.  Sometimes it is the innkeepers that perform music for the guests. Other times, it is the guests who are encouraged to play the musical instruments at the inn (such as piano or guitar).

I have the kind of personality where I feel guilty if I am not working. Some of us really need to give ourselves “permission” to relax.  Here are just some of the important benefits we can all receive from unwinding and having fun:

  • Better perspective on what is really important in life
  • Increase in our overall productivity
  • Less stress and more peace of mind
  • More creativity to solve problems and/or earn income
  • Prevention of boredom (which can affect the ability to focus)
  • Replenishment of energy and motivation
  • Reward to yourself (and others) for having achieved specific goals

Regardless of the reason you would like to stay inside (such as the weather), bed and breakfast guests can find pleasant things to do.  Innkeepers are also more than happy to make suggestions for indoor activities.  Sometimes you don’t know what you’re missing until you ask.  

Image by Marcus Berg of Unique Angles Photography

How To Accomplish Your Bed and Breakfast Goals


Consider writing down your bed and breakfast goals for next year.  Use the famous SMART acronym to make decisions.  This will help you accomplish your bed and breakfast goals.

Specific: Make sure that your goals are very specific.  First, ask yourself some questions.  

  • What are we trying to accomplish?
  • What types of repeat guests would we like to attract?  
  • Are guests coming to our local area for a specific reason or activity?
  • What types of local events in our area attract guests?  
  • What do guests tell us they like about my inn?  

Measurable: Goals need to be measurable to know if you have reached them. Quantifying your goals gives you something to strive for.  

  • By what percentage do we want our occupancy rates to go up?
  • How many more B&B packages could we sell this year?
  • What number of local business partnerships do we want to add this year?
  • How much money could we set aside to sponsor a local event?
  • How many private events should we host?

Attainable: Goals need to be reachable to motivate you do achieve them.  Setting impossible goals does not help you.  Make it a goal that is a stretch but doable.  

  • How many blog posts could we do this year?
  • How many e-newsletters would we produce?
  • What social media campaigns could we do?
  • Do we need to change our reservation software to give us better results?
  • Should we join a bed and breakfast association?

Relevant: Goals need to be suitable to what your inn and your local area offers.  Represent what your guests can expect from their stay with at your bed and breakfast.

  • What inn amenities could we promote?
  • Do we have any of the following: a restaurant, a gift shop, or a spa?
  • Do we have excellent local entertainment venues or other attractions?
  • Do we have up-to-date pictures of our bed and breakfast and food?
  • Could we support a local cause that has an event?

Time bound: Giving yourself a deadline makes your goals even more real.  Vague goals do not equal results.  

  • What are the due dates for our blog posts?
  • How many calls to potential local business partners do we make each month?
  • By what date should our bed and breakfast website be redesigned?
  • When do we need to finish this renovation project?
  • No later than what date should we put up our new bed and breakfast sign?

Success does not happen by accident, but by dedication and SMART goal planning.  What goals does your inn have for the coming year?  Feel free to comment below with what your bed and breakfast would like to accomplish.

Do you want to add or improve your blogging, social media, and/or reputation management strategy? Contact Bed and Breakfast Blogging at 919-931-6168 or email contact@bedandbreakfastblogging.com

Image by Marcus Berg of Unique Angles Photography

How To Let Someone Know About Your Inn


Unique Angles Photography beach mural bedroom

How to let someone know about your inn…there are many ways to do this.  The more creative and original you let them know about your inn, the more likely you will get bookings.  Try answering questions that they will likely want to know.

  • Why do most people stay at your bed and breakfast?
  • What do guests love most about your inn?
  • What are you most known for?
  • What makes your inn unique?
  • Why do most people visit your city?
  • What is the best kept secret about your area?

It is important to understand why people stay at your bed and breakfast.  There could be many reasons, including some of the following:

  • Your luxurious amenities
  • Your gourmet breakfasts
  • Your warm hosptiality
  • Your ideal location
  • Your thoughtful packages
  • Your reasonable rates

Unique Angles Photography hot tub with brownie and sundae

Pay attention to your guest comments and feedback.  Keep track of guest compliments so you are sure to continue getting that response.  On the flip side, make note of negative feedback, so you can make the appropriate changes.  Knowing what guests love the most (and what they don’t love at all) helps you provide the best environment possible to your guests.

Are you, your inn, or your area famous for anything?  For example, you could have won a breakfast recipe. Your inn may have received a prestigious award.  You area could be home to the world’s most awesome event.

Be sure to emphasize these accolades in your marketing messages.  Marketing messages can be spoken (e.g. what you tell your guests in person or over the phone), be online (e.g. your blog, newsletter, or website), or be in print (e.g. your sign or your brochure).

It is fundamental that you know what makes your inn so special.  What do you offer that other area accommodations do not?  In marketing, this is called your “unique selling point(s).”

What attracts people to your local area?  It could be one or more of the following:

  • Business
  • Concerts
  • Conferences
  • Festivals
  • Nature
  • Sports
  • Universities

In response to the question, “What is your area’s best kept secret?” you could reply in any of the following ways:

  • Tell about a famous local legend
  • Recommend your favorite local restaurant
  • Reveal a local hot spot not commonly known to tourists
  • Reassure them you are not hiding any local area secrets and that you will gladly answer all of their questions to the best of your ability

Thus, answering guest questions they want more information on is a great way to let someone know about your bed and breakfast inn.

Images by Marcus Berg of Unique Angles Photography

Behind the Scenes Secrets to Disney Hospitality Magic

Here are some behind the scenes secrets to Disney hospitality magicDisney Company focuses on giving their customers a memorable guest experience that exceeds their expectations by paying attention to details. Hospitality providers know that exceeded expectations leads to returning guests as well as word-of-mouth guest referrals.

Hospitality providers should always analyze the experience from the guest’s perspective.  Disney defines “guestology” as the art and science of knowing and understanding their customers. More commonly known as “market research.”

Disney’s theme is “We create happiness [their mission] by providing the finest in entertainment [how their mission is accomplished] for people of all ages everywhere [for whom].”  Disney set four criteria standards (in order of priority) which outline the the actions necessary to accomplish their service theme:

  • Safety (they look out for the welfare and peace of mind of their guests)
  • Courtesy (they require that every guest be treated like a very important person)
  • Show (they must offer seamless and exceptional entertainment for guests)
  • Efficiency (they strive for smooth operation and prioritize their standards)

Epcot Theme Park - Walt Disney World Resort 2016 China Park

With the magic of service, Disney recognizes that the most important judges are your customers.  Therefore, it is extremely important to know and understand your customers.  Demographics are factual knowledge about your guests including who they are, where they are from, and how much they spend.  Psychographics seek to better understand guests’ mental states–their needs, wants, expectations, and emotions.

Disney, as a company, watches what people do in their theme parks, resorts, and stores to find out how they can make it more enjoyable for them.  They use methods like surveys, comment cards, guest observations, and mystery shoppers as well as read guest letters and emails.

Disney studies guest usage and visitation patterns.  Knowledge developed from guests is used to create and improve all elements of the quality service cycle.  According to Disney, it is crucial to gather information at a variety of points during a guest’s experience.

With the magic of the cast [what they call their staff], Disney understands that you never get a second chance to make a first impression.  Disney trains their cast in universal procedures and behaviors, with performance tips, and guidelines for guest service.

  • Make eye contact and smile: start and end every guest contact and communication with direct eye contact and a sincere smile
  • Greet and welcome each and every guest: extend the appropriate greeting to each and every guest with whom you come into contact, make guests feel welcome by providing a special differentiated greeting in each area
  • Seek out guest contact: it is the responsibility of every cast member to seek out guests who need help or assistance (such as listening to your guests’ needs, answering questions, and offering assistance)
  • Provide immediate service recovery: it is the responsibility of all cast members to attempt, to the best of their abilities, to immediately resolve a guest service failure before it becomes a guest service problem; always find the answer for the guest and/or find another cast member who can help the guest
  • Display appropriate body language at all times: it is the responsibility of every cast member to display approachable body language when “on stage” (visible to guests):  be attentive, clean cut, have good posture, and appropriate facial expression
  • Preserve the “magical” guest experience: always focus on the positive rather than the rules and regulations; talking about personal or job-related problems in front of guests is unacceptable
  • Thank each and every guest: extend to every guest a sincere thank you at the conclusion of every transaction and give an expression of appreciation as he or she leaves  your area

Epcot Theme Park - Walt Disney World Resort Scandinavian Village

With the magic of setting, Disney wanted his cast to pull off fantasy without losing sight of reality.  It was important to him that others find their fantasy believable.

Whether companies know it or not, all organizations build messages to their customers into the settings in which they operate.  The setting communicates the quality of the person’s products and services that customers can expect as well as the price they are willing to pay.

Setting must be designed and managed effectively to effectively communicate and deliver service to customers.  Setting is not restricted to physical properties, but extends to reservation systems, cleanliness, comfort, and so on.  Setting components include:

  • Architectural design
  • Color
  • Directional design on carpet
  • Focal points and directional signs
  • Landscaping
  • Lighting
  • Music and ambient noise
  • Signage
  • Smell
  • Taste
  • Texture of the floor surface
  • Touch/tactile experiences

Walt Disney’s motto was, “If you can dream it, you can do it.”  “Imagineering” was his term for the blending of creative imagination and technical know-how.  Disney has the following ten setting principles:

  • Know your audience: have a firm understanding of who will be using your setting
  • Wear your guest’s shoes: evaluate your setting from the customer’s perspective by experiencing it as a customer
  • Organize the flow of people and ideas: think of the setting as a story and tell that story in a sequenced, organized way; build the same order and logic in the design of customer movement
  • Create a visual magnet: Disney uses visual landmarks (like Cinderella’s Castle) to orient and attract customers
  • Communicate with visual literacy: use the languages of color, shape, and form to communicate through setting
  • Avoid overloads: do not bombard customers with data; let them choose the information when they want it
  • Tell one story at a time: create one setting for each big idea; avoid the confusion of mixing multiple stories into a single setting
  • Avoid contradictions: every detail and every setting should support and further your organizational identity and vision
  • For every ounce of treatment, provide a ton of treat: give your customers the highest value by building an interactive setting that gives them the opportunity to exercise all of their senses
  • Keeping it up: never get complacent and always maintain your setting; keep it clean, protect it from damage, and repair wear and tear

Epcot Theme Park - Walt Disney World Resort Morroccan Area

What does your setting tell your customers?  What they see is as important as what they don’t see.  Setting not only creates an impression, but it can guide guests through service experiences.  Appeal to all five senses: sight (ex: colors), sounds (ex: music), smell (ex: popcorn), touch (ex: water fountains), and taste (ex: changing menus).

The Disney cast must keep onstage [anywhere they are visible to guests] and backstage [not seen by guests] separate.  Did you know that Disney employees can go underneath the park to get from one area of the part to another? That is why you will never see a Disney character travel through a section of the theme park unrelated to their character.

Like the Biltmore Estate in Asheville, North Carolina, Disney offers behind-the-scenes tours.  Thus, the setting should support and enhance the guest experience and deliver quality service.

Important to Walt Disney was that he provide superior service and hospitality.  That meant hiring and training his “cast” to treat the guests with utmost respect.  Walt also paid attention to the details of setting.

Walt Disney and his brother Roy’s legacy lives on to this day.  Today, Walt Disney World Magic Kingdom in Orlando, Florida has an average of 53,000 visitors each day and is the #1 most-visited theme park in the world.

The Disney empire also includes include Disneyland; EPCOT; Animal Kingdom; Disney television, radio, and movies; and Disney merchandise sold in Disney stores and at Disney theme park locations.  Thus, Disney hospitality magic is alive and well.

January Holidays B&B Inns

Celebrating January holidays at B&B inns can attract more hospitality business.  Both big and small,  there are special holidays throughout the year.  Some holidays are officially observed (like Thanksgiving) while others are just for fun (like April Fool’s Day).

January Holidays at B&B Inns

Image by Marcus Berg of Unique Angles Photography

Depending upon where you are in the United States, the month of January can be really cold yet beautiful.  It is a time for reflecting on and making decisions to improve your overall life.  It can also be about honoring those who have made a great impact on the world like Dr. Martin Luther King, Jr.

 

January Holidays

Jan. 1 New Years Day

Keywords: Happy New Year, New Year’s Day, January 1st, 1st Day of the Year

Themes: fresh start, new you, resolutions, commitments, goals, dreams

Example: New Years Eve Special

Cobblestone Bed and Breakfast of Birchwood, Wisconsin celebrated the New Year with champagne, hors d’oeuvres, noise makers, and hats.  That sounds very festive!

Example: New Years Eve Dinner or New Years Eve Package

Each New Years Eve, Orchard Inn of Asheville, North Carolina hosts a decadent 7-course dinner. The night begins with hors d’oeuvres at 7 pm and then dinner at 8 pm. Then guests raise a glass to the New Year with a complimentary glass of French champagne. 

Guests who chose their New Years Eve package (for the 2015-2016 calendar change) received 2-nights accommodation, breakfast each morning and dinner on New Years Eve as well as a choice of dinner on December 30th or January 1st.

 

January Holidays at B&B Inns

St. Augustine Foot Soldiers Monument in St. Augustine, Florida

Jan. 18 Martin Luther King Day

Keywords: MLK Day, Martin Luther King Day, Civil Rights Leader

Themes: freedom, respect, equal rights, unity, peace

Example: Carriage Way Bed and Breakfast of St. Augustine, Florida is promoting FREE admission into Castillo de San Marcos Fort on Monday, January 18, to honor the memory of where Dr. King himself walked.

Example: Morehead Manor Bed and Breakfast of Durham, North Carolina, named by Black Enterprise magazine as the number one black-owned bed and breakfast in America, promotes their local area’s Annual MLK-Black History Month Parade.

Promote your bed and breakfast by celebrating more holidays throughout the year.  Have the appropriate decor (such as New Years’ noise makers) to make your inn more festive.  Consider hosting a dinner or encouraging your guests to attend local events (such a parades) in your area.

Become known for celebrating amazing holiday festivities (like these January holidays at B&B inns) throughout the year. This attracts visitors to come again to experience your hosting of another holiday.

Upcoming Innkeeping Conferences

Upcoming-Innkeeping-Conferences

Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

Upcoming-Innkeeping-Conferences
Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

Upcoming-Innkeeping-Conferences

Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

Upcoming-Innkeeping-Conferences
The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

How To Easily Attract More Guests To Your Inn

Attract-More-Guests

How to easily attract more guests to your inn?  One key component is to focus on good things to do, things to see, food to taste, places to explore, and places to go in your local area.

First, ask yourself these questions:

  • Why do most people visit our local area? (ex: for a romantic getaway in a secluded area or in a bustling city with lots of culture)
  • What do people like to do when they visit my area? (ex: attend a major business conference or participate in a marathon for your favorite cause)
  • How could I convince someone to want to visit my area? (ex: write great content about your local area and develop a reputation for showing warm hospitality to your guests)
  • Do I ask for guests to give me great online reviews?  Tell guests when they arrive,  that if for some reason they do not have a five star experience with you, to let them know in person how it could have been better.  For the few who were disappointed, perhaps offer them an upgraded room or some other perk if they decide to return again.  Make it your marketing mission to get 5 star reviews online so others will want to visit.

Then, as you read this list, think about what you could feature in your local area:

Things to Do

  • Bowling
  • Canoeing
  • Cycling
  • Dancing
  • Fairs
  • Festivals
  • Fishing
  • Golf
  • Horseback riding
  • Hunting
  • Local shopping
  • Marathons
  • Miniature golf
  • Quilting
  • Reading
  • Shopping
  • Spa relaxing
  • Sports
  • Walking
  • Writing
  • Yoga

Things to See

  • Ballet
  • Bird watching
  • Book stores
  • Circus
  • Comedy
  • Concerts
  • Movies
  • Parades
  • Photography
  • Sporting events
  • Theatre

Food to Taste

  • Bakeries
  • Bars
  • Coffee shops
  • Food trucks
  • Ice cream parlors
  • Picnicking
  • Restaurants

Places to Explore

Places to Go

  • Arenas
  • Churches
  • Conferences
  • Retreats
  • Stadiums
  • Workshops

Attract-More-Guests

Another important key to attract more guests is to establish relationships with these other local proprietors. Perhaps the business person will give you a reasonable deal in exchange for exclusively their particular type of business (such as using only one local florist for all of your flower arrangements).  Consider putting together guest packages that include local area businesses:

When you categorize your blog posts, this allows your web visitors to easily go to the content that best fits their needs.  For example, some of my blog categories include:

Write about what makes your area a destination for most people.  For some, this could mean featuring local concerts at your popular entertainment venues or dishes from award-winning restaurants.  If your bed and breakfast is in a place known for popular events (such as film festivals), be sure to promote that.

Write about things that make your inn unique.  Give them reasons to choose your inn for their accommodations.  Does your bed and breakfast have its own restaurant, horse farm, gift shop, spa, or something else?  Maybe you have amenities such as hot tubs and fireplaces in private guest rooms.  For those who cater to the business traveler, be sure to talk about your free wi-fi internet access as well as desks with comfortable office chairs.

In summary, write blog posts and put on social media the things that are popular in your local area as well as what makes your inn so special.  Offer packages that include things only found in your area.  Be sure to encourage five star reviews from your guests.  This is how you will easily attract more guests to your bed and breakfast inn!

Images by Marcus Berg of Unique Angles Photography

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