Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist. This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.
Essential Bed and Breakfast Content Checklist:
- Activities: What can people do when they stay at your inn? This includes activities at the inn as well as activities at places and events in your local area.
- Amenities: What amenities do your guests have access to? Perhaps you have something as unique as a heated pool or billiards room. The picture shows a lovely outdoor area for guests to relax and hear music. Be sure to list every amenity your inn offers.
- Area: Think about why people visit your local area. Do you provide information that includes the many reasons people decide to stay at your inn?
- Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
- Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.
- Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
- Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them. Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc. Also let guests know what roles they have at your inn.
- Events: This includes both activities that happen at your inn as well as local activities. Be aware of any major local activities and conferences to specifically attract those guests.
- Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast. Feature your farm fresh produce.
- Fun: Highlight the fun that happens at your inn. This could feature guests (with their permission) having fun in common rooms or anywhere on your property.
- Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? What is in bloom right now at your inn? Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.
- Guests: Think about what types of guests you attract. If the guests tell you the reason for their visit or activities they participated in, make a note of it. Offer recommendations to local restaurants and shops.
- History: Do you have a historical inn? If so, consider sharing your B&B’s unique history. If you built your inn, share pictures of its construction and your motivation for building your own B&B.
- Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
- Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media. Require those who enter your contest to enter by sharing their email address. Then you can add them to your email list.
- Publicity: Was your inn featured in a magazine or the local news? Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
- Renovation: Did you renovate or redecorate any areas of your inn? Share before and after photos of any indoor or outdoor transformations. Describe the process it took to get it from the before picture to the after picture. There are lots of people who would be interested in learning how you remodeled that space.
- Success: Did you receive an award for something? Perhaps your won a local recipe contest. Maybe you received an award in your local town as an elite place to stay overnight. Be sure to include this in your content.
- Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content. Share pictures of the events.
This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide. The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.
Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on. That way if someone types in “your city name and a popular activity” they could find your content and land on your website.
Need help marketing your inn? Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation. Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more.
Image by Marcus Berg of Unique Angles Photography
Now that I have turned 40 years old, I am writing to reflect on 40 things I have learned in my lifetime. These thoughts are not in any order of importance nor are they meant to cover every aspect of life. I’m sure every adult has at least 40 of their own thoughts on life.
- Life is short and long at the same time. Sometimes things seem to take forever while other times you want moments to last forever.
- The older you are, the faster time goes by. As a child, it seemed like it took forever for your birthday and Christmas to come. Now, birthdays are a reminder to me that we will not live forever.
- Life can change in an instant. Health challenges, car accidents, and other tragic events can drastically change your entire life.
- You can either grow stronger or grow bitter after enduring the challenges of life. I choose to grow stronger each day. I am not referring to physical strength, but of growth in character and integrity as a person.
- Our life is meant to be a blessing to others. Look around you. There is always someone less fortunate than you.
- Sometimes your own time is the best gift you can give someone. Time with the ones you love and care for.
- Take time to celebrate life. It is a gift to live every day in the PRESENT. We cannot change the past and if we only live for the future, we can’t enjoy today.
- Surprise yourself or someone else in your life. Let someone know what they mean to you by giving them a hug or telling them in words specific things you appreciate about them.
- As you spread love, it comes back to you. It may not come from the same person, but you will be rewarded for your kind words and deeds.
- Be grateful for the little things every day. Thank God for things that we may take for granted. That the sun is shining (providing us heat) or that it is raining (watering our plants and farmers’ crops).
- Keep a gratitude jar with scraps of paper noting one thing each day that you are grateful for or something you heard that made you smile. Read it aloud with family and friends on New Year’s Eve.
- Life is an adventure. Routines can help you achieve great things, but even for people that like to plan out every minute of their lives, you need to challenge yourself to do something different every day. Drive the scenic route. Smile at a stranger on the street. Post something inspiring on social media.
- Don’t be superstitious. Thirteen can be a good number. Maybe you were born on the 13th or the number 13 has another positive meaning for you. Don’t bother with reading horoscopes or visiting psychics. Life is what you make it.
- In all things, lean on God. He’s got your back if you earnestly seek Him and ask Him to help you. He loves you and wants you to live the best life possible. He may allow challenges in your life, but He will never allow you to experience something greater than you can handle.
- Appreciate what others have done for you. There is no way you would be where you are in life today where it not for the help of other people. Take time to thank them personally.
- If you are struggling financially to make ends meet, don’t be afraid to let others know. Maybe some time in the future you can repay the favor to another person in need.
- People need to know that you care. There are people you probably know that may suffer from anxiety and depression as well as those who may be dying or in the process of recovering from a major surgery or even a stroke. Reach out to them and listen. Your presence in their life may be the motivation they need to live another day.
- It is impossible to know everything about anything. There is always something new to learn. Even the most accomplished people in life, continue to practice their gifts. Surgeons learn new procedures and artists learn new techniques. You can always grow in your abilities to do something–even in areas where you are considered an expert!
- Everyone has their own opinions about a variety of issues. Be less concerned about being “right” and be more concerned with how you treat others. Kindness goes a long way.
- Be a good sport when you lose at something. This doesn’t necessarily have to be something athletic. Whenever someone does something better than you, be thankful that they proved it possible to achieve. There will always be people more talented than us. What matters more is your character than your abilities.
- Be a good sport when you win at something. Recognize others for their achievements and thank them for participating. You may be a role model or mentor to them. It is important to help make other people feel important.
- People tend to respect those that show them respect. Every person deserves respect. Wealth, prestige, and fame are what the world values. I believe it is more important to value someone for their character.
- Your character is who you are when you think no one is looking. If you do and say what you do only to impress others, in time it will become obvious that is your motivation. However, if you are truly being YOU, then you may inspire those around you.
- Look after those who cannot defend themselves. Abuse (in all its forms) of other humans and abuse of animals must be stopped. The sick and elderly also need looking after. How you treat others reflects on who you are as a person.
- People can change. It is possible for people to improve their character and their life habits. Be open to giving someone another chance.
- Look for others around you that could benefit from your wisdom. Even young people know things that older people may not.
- Eat things that will fuel your body to function at its best. The old saying is “garbage in, garbage out.” I gave up the sugary (but oh so tasty) Chic-Fil-A frosted coffees to make my own healthy protein shakes at home.
- Exercise regularly. I need to do more than just walk my dog outside. It may help for me to get an accountability partner to discuss my health and fitness goals. I do know that working with weights helps build muscle tone and burn fat. I think the more consistently I do something like exercise, the easier it will be for me to make it a good life habit.
- Write down your goals in life. Break them into smaller steps (a daily to-do list) that you can work on each day. They say that those who write down their goals are more likely to achieve them.
- Allow yourself to have fun. Sometimes we can be so goal-oriented that we don’t reserve a little time each day to do something we enjoy. For me, this includes spending time with family, watching movies, reading, and solving crossword puzzles.
- Volunteer some of your time each week to help a person or a cause. This gives your life more purpose. You are contributing to something you feel is worthy of your time. You are using your unique skill set (there is only one person exactly like you) to achieve things.
- It is easier to keep things clean than to have things become messy all over again. For example, I don’t keep many things in my car so that my car stays clean. However, I need more discipline when it comes to my house. I love how I feel when I just finished organizing a closet!
- Be your own person. Don’t try to impress others by being someone other than yourself. Be authentic to who you are!
- Always be considerate of others around you. You may not know everything they are going through. Some people don’t feel comfortable sharing their personal challenges with others and they may even keep it bottled up inside. If someone (in your opinion) overreacts to something, there may be more to the story. Be there to listen, but don’t force them to tell you everything on their mind.
- Not everyone is confident in their abilities to do specific things. There are plenty of things I’m not yet confident in my abilities to do. I have spoken on a few webinars, but I don’t feel comfortable speaking in front of others who can see me as I am speaking. With the webinars I’ve done, no one could look at me. However, if you stuck me in a room full of people looking at me, I would be more nervous. Even people who appear confident may be faking it. Fake it until you make it!
- Do your best to avoid negativity. Speak only positive words! Replace “I can’t” with “I can”! Swap “I don’t know how we will get this done” to “I know we will get this done.” I don’t mean for you to be unrealistic, but belief in yourself and other people goes a long way towards achieving great things.
- Take deep breaths and five-minute breaks throughout your day. Those who work nonstop are LESS productive than those who take breaks. It is more effective to study in twenty-minute bursts followed by ten-minute breaks than it is to study without taking a break. Your brain and your body need time to accomplish what you are learning and doing.
- Better to eat and stay hydrated throughout your day than to eat one big meal each day especially late at night. Your metabolism does not need the shock!
- Do a little bit each day towards your specific and measurable goals. Don’t wait until the last minute to do something. That just makes it tougher on yourself (and probably the people around you).
- How much time any of us has is unknown. People are more important than money or things. Be loving and generous towards others. Make the most of every day!
Wonder what to do at a bed and breakfast (outside of the bed)? While getting extra rest (and more affection) can be incredible, there is other bed and breakfast indoor fun to experience. I also will highlight some of the benefits of having fun.
Bed and breakfast inns may offer luxurious indoor amenities and places such as:
- Gift shop
- Hot tub
- Pool table
- Screening room
Innkeepers often have common rooms for B&B guests that include the following:
- Artwork on display
- Board games
- Decks of cards
Most bed and breakfasts offer free wi-fi internet access in your guest room and in common rooms. This means that guests can go online for fun (or if you really must, for business).
Some bed and breakfasts offer indoor activities such as:
- Birthday and anniversary celebrations
- Book discussion club
- Cooking classes
- Scrap-booking retreat
- Tea time
- Quilting circle
- Wine tastings
Some bed and breakfasts have entertainers come to their inn to perform for the guests on special occasions. Sometimes it is the innkeepers that perform music for the guests. Other times, it is the guests who are encouraged to play the musical instruments at the inn (such as piano or guitar).
I have the kind of personality where I feel guilty if I am not working. Some of us really need to give ourselves “permission” to relax. Here are just some of the important benefits we can all receive from unwinding and having fun:
- Better perspective on what is really important in life
- Increase in our overall productivity
- Less stress and more peace of mind
- More creativity to solve problems and/or earn income
- Prevention of boredom (which can affect the ability to focus)
- Replenishment of energy and motivation
- Reward to yourself (and others) for having achieved specific goals
Regardless of the reason you would like to stay inside (such as the weather), bed and breakfast guests can find pleasant things to do. Innkeepers are also more than happy to make suggestions for indoor activities. Sometimes you don’t know what you’re missing until you ask.
Image by Marcus Berg of Unique Angles Photography