Category Archives: Organization

The Quick and Easy Way to Market Your Bed and Breakfast

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.  

Essential Bed and Breakfast Content Checklist:

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.
  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.
  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn? 
  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.  
  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn. 
  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.  
  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.
  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.  
  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.  
  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.
  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.
  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.
  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.
  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.
  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events. 

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.  

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.  

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more. 

Image by Marcus Berg of Unique Angles Photography

Is Your Bed and Breakfast Organized Enough?

bed-and-breakfast-organized

Is your bed and breakfast organized enough?  This blog post is inspired by the book called, Organized Enough: The Anti-Perfectionist’s Guide to Getting–and Staying–Organized by Amanda Sullivan.  Our homes and inns are a reflection of our minds.  We must ask ourselves the following questions:

  • Why do I need this?
  • What is it doing here?
  • Does it work?
  • Does it get used?
  • When is this needed?
  • Does it reflect me (and the style of our inn)?
  • Do I love it?
  • How many do I need?
  • Where is the logical place that I will remember to look for it?
  • Does it belong here?
  • Does it fit who I am now?
  • Can I let go?

Sullivan focuses the first part of her book on the acronym FLOW:

  • Forgive yourself
  • Let stuff go
  • Organize what’s left
  • Weed constantly

Her organization tips include:

  • Go through your home and see it as if for the first time (or see it from your guests’ perspectives)
  • Create simple systems with easy routines
  • Gather all of one category to evaluate together (get rid of what is not needed)
  • Make sure your containers are well labeled and easily accessible
  • Keep a bag/box dedicated for items that need to be passed on
  • Having less means fewer objects to keep track of
  • Designate dedicated areas for items (everything needs an exit or resting place)
  • Develop the habit of weeding constantly to keep chaos at bay
  • Put what you regularly use in the easiest access spots
  • Try to deal with the stuff on your desk every day
  • Eliminate piles of paper (including mail) by dealing with it as it comes in
  • Have a recycling bin and shredder near your designated paper area
  • When filing digitally, you want to be able to access what you are looking for and know what a document is without having to open it
  • Be consistent in your labeling system to make it easy for you (and your staff) to find what you’re looking for
  • Keep the most-used files in the front of the easiest access cabinet
  • Store tax information by year (and keep 7 years of tax backup documents)
  • When your file cabinet is full, look to weed rather than buy another file cabinet
  • Give everything a home and stick to those boundaries
  • As we stick with a habit, it requires less and less of our concentration
  • Make a habit of knowing what you have so you can keep your stock replenished without over-purchasing
  • Practice cultivating consistency in all of your routines

The benefits to breaking down disorganization habits:

  • Less clutter
  • Less waste
  • Less stress
  • Less running out of things
  • More serene environment
  • More beauty
  • Knowing where things are

Even if the guest areas of your bed and breakfast are very tidy, what about the places that only the owners/innkeepers, their family, and their staff spends time in?  The book specifies that “organized enough” does not mean that all your spaces have to be perfect, but they should be functional.  

This book motivated me (Kristi Dement) to organize my piles of mail (it only took me THREE HOURS) into a more efficient system.  I am also going to look into automatic online payments to cut down on the amount of bills I receive in the mail (this saves time and it is better for the environment).  If you want to share any additional positive organization tips, please feel free to comment below.

Affiliate Disclaimer: The link to the book is an affiliate link. If you click and make a purchase I will earn a commission from Amazon.  I only recommend what I know and love.