Looking for an excellent example of an inn with a detailed "About Us" section (where guests get to know you), I found Blessings on State's "Meet Your Innkeepers" page! Gwenn, Glenn, and Valerie along with Mary and Kelly are the talented team of people making Blessings a friendly and elegant choice for accommodations in Jacksonsville, Illinois. Celebrating their 10th anniversary, Blessings at State loves hosting guests!

Here's what I like about their "Meet Your Innkeepers" page that other innkeepers who do not yet have a detailed "About Us" section can emulate:

  • Enthusiasm about sharing their historic home and gardens with their guests
  • Welcoming guests to explore their local area including its shops and restaurants
  • Serving as local experts to share recommendations & develop travel itineraries
  • Developing strategic partnerships (their recommended restaurant offers guests of Blessings a complimentary appetizer or dessert)
  • Showing it serves a variety of guests including couples and business travelers
  • Pictures, names, and a specific description of what each person likes to do (Gwenn recommends that this is regularly updated)
  • Positive quotes and advice from the innkeepers to their guests (guests notice)
  • Life challenges overcome, talents used, and achievements made
  • If relevant, featuring pets and their amount of interaction with guests
  • True appreciation for how each person contributes to making the inn run well
  • Including participation in annual and community events
  • Membership in hospitality associations, Convention & Visitors Bureaus and Chambers of Commerce
  • Credentials like hospitality education or culinary expertise

Other things included in the Blessings "About Us" section of their website:

  • Awards (including TripAdvisor Certificates of Excellence and Glorious Garden)
  • Press Attention (the Red Chair even made a visit)
  • Top 10 Reasons to stay at their bed and breakfast
  • Discussion of history with long list of modern amenities (best of both worlds)
  • Breakfast options (formal dining, breakfast to go, sleep in with delivery)
  • Discussion of gracious living (grand entry, woodwork, chandeliers, baby grand)
  • Invitation to enjoy their porch and gardens
  • Policies (check in/out, parking, early/late night arrival, food allergies, smoking)
  • Contact Us page

Other details innkeepers can include:

  • Contests and Other Awards (recipe contest, green leader, etc.)
  • Participation at Hospitality Conferences and Culinary Events
  • Hobbies (such as photography or sports)
  • Favorites (favorite food, favorite recipe, favorite movie, favorite quote, etc.)

Many guests want to already "meet" the innkeepers BEFORE they arrive and the "About Us" and "Meet Your Innkeeper" sections really do help. So how well can guests get to know you before they arrive? Readers, if there something else about you (or your inn) that you share on your website, feel free to comment below.

Also, enjoy this video tour of Blessings on State Bed and Breakfast:

About the author 

Kristi Dement

Tapping into her love of hospitality & accommodations, as well as her talent for marketing, Kristi started Bed and Breakfast Blogging in November of 2013. She loves helping owners of B&B inns & other properties become more effective with their marketing. She is a member of the Association of Lodging Professionals. 

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