Category Archives: Blog and Social Media

How One Man Immediately Improved His Company

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer by Marcus Sheridan is a must read for business owners, including those in the hospitality industry.  Mashable rated this the #1 marketing book to read in 2017.  It is the true story of how one man immediately improved his company.

Mr. Sheridan, a co-owner of River Pools and Spas, in the wake of the 2008 economy struggles, witnessed his business rapidly declining.  Rather than see his company go bankrupt, he decided if he simply answered the questions that people were asking about pools on his website (writing articles and making videos), he could become an authority and go-to resource that people could trust.  According to Marcus, the business we are all in is trust.

We must understand what our customer is searching for, asking, feeling, and fearing. We must not be afraid any and all questions.  First, he brainstormed all of the questions he received about fiberglass swimming pools. Then he spent all his spare time answering these questions.  

He emphasizes that business owners should take on more of the “teacher” mentality than the sales role.  Sheridan advocates against sticking your head in the sand (like the myth that ostriches do) and hoping your problems go away.  Rather, he argues that we should do everything we can to earn our customer’s trust.  

He uses CarMax as an example of a company that admitted their industry (selling used cars) had no consumer trust, and gave examples of what they did to earn back people’s trust:

  • One price is listed for vehicles (nothing more and nothing less)
  • Sales team is given the same commission regardless of what vehicle is sold
  • A five-day money back guarantee to those who purchase their used cars
  • An intensive inspection process that all their cars go through
  • A CarFax vehicle history report that details its history of repairs
  • Listing the Kelley Blue Book Value with all their vehicles

This eliminated the four major fears that used car buyers have:

  • Dealing with the salesperson
  • Buyer’s remorse
  • Buying a lemon
  • Not getting ripped off

Brainstorm every single reason why someone would not buy from your company (or for the case of innkeepers, stay at their B&B).  How many of these reasons have been addressed by your website?  Sheridan said that most companies never take the time to properly address the biggest fears of their consumers.  For example, bed and breakfast inns should educate their potential guests on how they are different from hotels.  

Marcus advises that it does not matter what you or I think, but what the consumers think, how they behave, and what they expect.  Are we willing to meet their expectations? Write out the specific messages you want to get across to your most ideal guests.  Figure out what your guests are thinking, feeling, asking, and going through. Assume your potential guests already know about all of the alternative places to stay in your local area.  

Sheridan very boldly made a list of the pluses and minuses of his competitors’ pools.  Because he stayed objective, and based his information on facts, he was able to gain a lot of trust from others.  Some of his competitors were surprised (and even thankful) that their brands were mentioned in his blog post.  Of course, others were disappointed at his reviews, and a few even threatened to sue him, but because it was based on fact there was nothing they could do. By explaining the pros and cons of each type of swimming pool, he let the consumer decide what was best for their needs.  The key is the willingness to objectively address his competition and become a trusted source in his industry. 

Marcus urges business owners to have a steadfast commitment to helping consumers make the most well-informed purchasing decisions as possible.  Sheridan asserts that the most successful companies have a very clear understanding of the fact that they are not a good fit for everyone.  Focus only on the group that matters–the customers–and not the competition or guests that are not a good fit for what your inn offers.  Be a resource to help them make the best decision for themselves.  Distill the facts into simple-to-understand words that travelers find helpful.  

Every time someone consumes a piece of your content (video, article, etc.), the trust factor continues to rise.  In fact, with River Pools and Spas, they discovered that if someone read thirty or more of their website pages before their initial sales appointment, they would buy from them 80% of the time whereas if they didn’t read thirty or more pages, the average closing rate in terms of appointment-to-sale was only 20%.  

The moment your prospect sees you as more of a teacher than versus a salesperson, the amount of respect dramatically increases.  The goal of Google (and other search engines) is to give its customer (the searcher) the best, most specific answer to their question (or need, problem, query, etc.) in that very moment.  Places of hospitality that regularly offer fresh content that answers questions, will get more visitors to their website which can lead to more visitors to their inn.

Did you know that one-third of all time spent online is watching video?  Thus, videos and video blogs (vlogs) can be extremely beneficial.  People care about having their questions and concerns answered.  Sheridan recommends that for those just getting started on adding more content to their website, that they begin with the big five subjects:

  • Cost (focus on showing your value with customized packages)
  • Problems (address problems such as food allergies and handicap accessibility)
  • Comparisons (don’t be afraid to make a list of the pros and cons of your local competitors if they are based on fact)
  • Reviews (feature five-star guest reviews on your website and in social media)
  • Best of (feature the best of your local community: restaurants, attractions, etc.)

Please note, I am not being compensated for this book review, I really enjoyed reading this book and I know it will inspire other business owners, especially owners of places of hospitality such as bed and breakfast inns and restaurants.  If you would like a free phone consultation with Kristi Dement of Bed and Breakfast Blogging, I would be happy to speak with you about generating more traffic to your website with a focus on increasing the bottom line of your business.

Do Your B&B Headlines Get Attention?

Do your B&B headlines get attention?  Shown above is Co-Schedule’s free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry. 

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.  

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire. 

  • Who Else Wants More Fun and Less Stress When on Vacation?

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge. 

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”  

  • Now You Can Go On Vacation and Enjoy It Too

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

How To Accomplish Your Bed and Breakfast Goals


Consider writing down your bed and breakfast goals for next year.  Use the famous SMART acronym to make decisions.  This will help you accomplish your bed and breakfast goals.

Specific: Make sure that your goals are very specific.  First, ask yourself some questions.  

  • What are we trying to accomplish?
  • What types of repeat guests would we like to attract?  
  • Are guests coming to our local area for a specific reason or activity?
  • What types of local events in our area attract guests?  
  • What do guests tell us they like about my inn?  

Measurable: Goals need to be measurable to know if you have reached them. Quantifying your goals gives you something to strive for.  

  • By what percentage do we want our occupancy rates to go up?
  • How many more B&B packages could we sell this year?
  • What number of local business partnerships do we want to add this year?
  • How much money could we set aside to sponsor a local event?
  • How many private events should we host?

Attainable: Goals need to be reachable to motivate you do achieve them.  Setting impossible goals does not help you.  Make it a goal that is a stretch but doable.  

  • How many blog posts could we do this year?
  • How many e-newsletters would we produce?
  • What social media campaigns could we do?
  • Do we need to change our reservation software to give us better results?
  • Should we join a bed and breakfast association?

Relevant: Goals need to be suitable to what your inn and your local area offers.  Represent what your guests can expect from their stay with at your bed and breakfast.

  • What inn amenities could we promote?
  • Do we have any of the following: a restaurant, a gift shop, or a spa?
  • Do we have excellent local entertainment venues or other attractions?
  • Do we have up-to-date pictures of our bed and breakfast and food?
  • Could we support a local cause that has an event?

Time bound: Giving yourself a deadline makes your goals even more real.  Vague goals do not equal results.  

  • What are the due dates for our blog posts?
  • How many calls to potential local business partners do we make each month?
  • By what date should our bed and breakfast website be redesigned?
  • When do we need to finish this renovation project?
  • No later than what date should we put up our new bed and breakfast sign?

Success does not happen by accident, but by dedication and SMART goal planning.  What goals does your inn have for the coming year?  Feel free to comment below with what your bed and breakfast would like to accomplish.

Do you want to add or improve your blogging, social media, and/or reputation management strategy? Contact Bed and Breakfast Blogging at 919-931-6168 or email contact@bedandbreakfastblogging.com

Image by Marcus Berg of Unique Angles Photography

What To Look For In a Bed and Breakfast Blogger

Do you wonder what to look for in a bed and breakfast blogger?  You may (or may not) have a blog for your bed and breakfast inn.  If you do have a blog, chances are you are so busy as an innkeeper that you really do not want to take the time to write about your inn.  The key is to focus on what you do best (providing excellent hospitality) and let a professional bed and breakfast blogger do the rest!

Why do I specify “professional bed and breakfast blogger”?  First of all, you want someone who is a professional blogger.  Someone who understands key strategies to effectively blog online so that search engines notice your content.  Secondly, you want someone who is familiar with the bed and breakfast industry.  Plenty of people can blog, but they need to convey the awesome benefits of staying at a bed and breakfast.

Another key factor is how well they can promote your local area.  You want to give potential guests a reason to want to visit your area.  A few important ways to promote your local area that include:

  • Feature local places of interest: arenas, colleges, gardens, museums, restaurants, stadiums, theaters, tourist attractions
  • Promote local events: concerts, festivals, marathons, parades,
  • Recommend fun activities: biking, fishing, hiking, canoeing, touring

A professional bed and breakfast blogger should have these personality traits:

  • Adaptable: readily adjusts to different situations
  • Brilliant: shows great intelligence and talent
  • Creative: has original thoughts and imagination
  • Dedicated: committed to doing a fantastic job
  • Efficient: competent and capable; makes good use of time
  • Focused: pays attention to what is important
  • Genuine: authentic, real, and sincere
  • Honest: truthful, credible, upright, and fair
  • Innovative: tends to do things that are new or improved
  • Just: guided by principle; does what is right
  • Kind: benevolent, considerate, and gentle
  • Loyal: faithful to commitments
  • Motivational: inspiring; has a positive influence on others
  • Neat: organized and orderly
  • Optimistic: expects positive outcomes; has a favorable view of events
  • Perceptive: shows keenness of insight and intuition
  • Quotable: words things clearly and succinctly
  • Reliable: dependable in achievement and accuracy
  • Steadfast: firm in purpose; unwavering resolution
  • Trustworthy: deserving of trust and confidence
  • Understanding: superior power of discernment; compassionate
  • Valuable: worthy of respect and admiration; contributes profitable work
  • Web savvy: has practical experience using the internet and online resources
  • X-traordinary: exceptional, noteworthy, and remarkable
  • Young at heart: has a youthful outlook regardless of one’s age; energetic
  • Zealous: enthusiastic, devoted, and diligent

Kristi-Dement

 

If you are looking for a bed and breakfast blogger who can help you add a blog or provide fresh blog content on a consistent basis, please contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.

 

Top image by Marcus Berg of Unique Angles Photography

Why Your Inn Will Profit From Blogging

Unique Angles Exterior Brick gravel

Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

You can share the following information in blog posts:

  • Behind the scenes: feature your employees backgrounds and give fun facts about them
  • Events: let potential guests know about upcoming local events
  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)
  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)
  • Reviews: share rave reviews from your previous guests
  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name
  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

Unique Angles beach hammock water

Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

Unique Angles close up yellow flower

Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

  • What is their education background?
  • What experience do they have?
  • Do they seem easy to work with?
  • Will they be dedicated to your bottom line and getting you the results you need?
  • Are they active in blogging and social media for their own business?
  • Do they have client testimonials?

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

Images by Marcus Berg of Unique Angles Photography

Easy Ways to Better Understand Your Guests’ Lifestyles

LawnChairs-01Logo

Understand your guests’ lifestyles to satisfy their unique needs.  The more information you know about your potential guests, the better you are able to target your marketing messages and offer attractive hospitality services.

There is no point in trying to be everything to everyone.  It is rarely possible to satisfy all customers in the same way.  When you know what your potential guests’ values and what motivates them, you are better able to attract them.

Lifestyles are ways of living based on motivations, needs, and wants:

  • Activities: actions pursued for pleasure or relaxation
  • Attitudes: feelings about people, things, or situations
  • Beliefs: trust, faith, or confidence in someone or something
  • Interests: curiosity, attention, or concerns about something
  • Opinions: judgments or ways of thinking about something
  • Values: important and lasting ideals

These lifestyle factors can explain why your audience buys the products and services they do.  There is power in knowing how your prospects make their buying decisions.

How you package and promote your services is a key component of your marketing strategy.  Put together a list of different guest personas you want to attract that is based on what is in your local area, your unique talents, and your amenities.

First, ask yourself these three questions:

What is in my local area? This could be anything from college campuses, to concert venues, to national parks, to business conferences.  Once you know what is in your local area, you can better understand your potential guests’ lifestyles.

What are my unique talents?  If you are an official tour guide (local trail and/or hiking tours), a party planner (excellent anniversary parties), a massage therapist (with a spa on site), a vegetarian-only chef (cooking for vegetarians and vegans), then you have a better idea of the lifestyles’ of the guests you want to attract.

What amenities do I provide my guests?  This could be anything from game rooms, to gardens, to hot tubs, to luxurious linens, to indoor and/or outdoor pools, to tea rooms.  Understand what amenities you have that are attractive to potential guests.

Then segment your customers into different personas.  For example:

These are easy ways to better understand your guests’ lifestyles.  Then you can promote your place of hospitality (bed and breakfast, inn, resort, restaurant, etc.) on your website and through social media.

Kristi Dement at Bed and Breakfast Blogging can help you attract more guests.  Click here to contact me and/or feel free to comment below on what you do to attract more guests.

Image by Marcus Berg of Unique Angles Photography

Fantastic Fill in the Blanks on Social Media

 

Fantastic-Fill-In-The-Blanks-on-Social-Media

Fantastic fill in the blanks for social media can definitely attract more traffic to your website.  People love to use their imagination and share it with others online.

Do you remember Mad Libs? Those books filled with one-page stories filled with blanks that invited you to insert your own keywords? They were  invented in 1953 by Leonard Stern and Roger Price, who published the first Mad Libs book themselves in 1958.  It turns out that  these guys were ahead of their time in recognizing the power of the ‘blank’.

Fill in the blanks can prompt people to think about activities they would like to do and places they would love to visit.  For example, Disney posted, “If I could spend a day with a Disney character, I would choose _______.”

This is a great way to encourage creative responses as well as to promote engagement with your posts and tweets.  The blanks are essentially ‘platforms’ for people to share their creativity.

  • My favorite way to relax after a long hard day is to _______.
  • _______ always makes me feel inspired.
  • The best afternoon snack of all time is _______.
  • My favorite board game is _______.

These types of posts often garner fun and short comments, which then encourage your audience to react and interact.  Share a great photo and a good fill-in-the-blank sentence to inspire your audience to engage with you and your brand.

Twitter Fill in the Blank at bandbblogging Spring

Image by Marcus Berg of Unique Angles Photography

Fill-in-the-blank posts feel incomplete until they’re engaged with. People love filling in blanks, and the most effective fill-in-the-blank posts are the ones that let fans share their ideas.

Make fill-in-the-blank posts and tweets relevant to your fans and the space you’re working in to see the best results.

Use fill-in-the-blank posts as a two-pronged engagement tactic: interact with your online community and get to know them better for future marketing campaigns.

Use the post tactic in conjunction with a specific event, such as a holiday.

Fill in the blank contests are great as they have the potential to actually get people thinking. The contest consists of a sentence of paragraph, and your fans are asked to add their own unique perspective by, obviously, filling in the blanks.

Fill-in-the-blanks are similar to questions.  They are simple and create engagement.  Some samples of these are:

  • My favorite social media site is _______________.
  • I’ve lived in ___________cities in my life.
  • I laugh every time I think about ______.

Have fun with these, but one piece of advice is to be careful that you don’t leave the blank too open ended for a potentially bad response. Be careful what you make a fill in the blank because people can turn it ugly.  That is what happened when the German grocery chain posted this:

“I became an ALDI-lover when I tasted _______ for the first time.”

Tweet out a straightforward question that’s easy to answer.  When questions are short and simple, it’s easy for followers to respond because they don’t need to spend a lot of time thinking about their answer or trying to fit a longer reply into 140 characters (or fewer if there is a hashtag).

Fill-in-the-blank tweets get your followers thinking and challenge to them to show their creative side. The key to making fill-in-the-blank tweets work for your company is to relate them to your followers’ interests.  Then you will have success!

How To Easily Attract More Guests To Your Inn

Attract-More-Guests

How to easily attract more guests to your inn?  One key component is to focus on good things to do, things to see, food to taste, places to explore, and places to go in your local area.

First, ask yourself these questions:

  • Why do most people visit our local area? (ex: for a romantic getaway in a secluded area or in a bustling city with lots of culture)
  • What do people like to do when they visit my area? (ex: attend a major business conference or participate in a marathon for your favorite cause)
  • How could I convince someone to want to visit my area? (ex: write great content about your local area and develop a reputation for showing warm hospitality to your guests)
  • Do I ask for guests to give me great online reviews?  Tell guests when they arrive,  that if for some reason they do not have a five star experience with you, to let them know in person how it could have been better.  For the few who were disappointed, perhaps offer them an upgraded room or some other perk if they decide to return again.  Make it your marketing mission to get 5 star reviews online so others will want to visit.

Then, as you read this list, think about what you could feature in your local area:

Things to Do

  • Bowling
  • Canoeing
  • Cycling
  • Dancing
  • Fairs
  • Festivals
  • Fishing
  • Golf
  • Horseback riding
  • Hunting
  • Local shopping
  • Marathons
  • Miniature golf
  • Quilting
  • Reading
  • Shopping
  • Spa relaxing
  • Sports
  • Walking
  • Writing
  • Yoga

Things to See

  • Ballet
  • Bird watching
  • Book stores
  • Circus
  • Comedy
  • Concerts
  • Movies
  • Parades
  • Photography
  • Sporting events
  • Theatre

Food to Taste

  • Bakeries
  • Bars
  • Coffee shops
  • Food trucks
  • Ice cream parlors
  • Picnicking
  • Restaurants

Places to Explore

Places to Go

  • Arenas
  • Churches
  • Conferences
  • Retreats
  • Stadiums
  • Workshops

Attract-More-Guests

Another important key to attract more guests is to establish relationships with these other local proprietors. Perhaps the business person will give you a reasonable deal in exchange for exclusively their particular type of business (such as using only one local florist for all of your flower arrangements).  Consider putting together guest packages that include local area businesses:

When you categorize your blog posts, this allows your web visitors to easily go to the content that best fits their needs.  For example, some of my blog categories include:

Write about what makes your area a destination for most people.  For some, this could mean featuring local concerts at your popular entertainment venues or dishes from award-winning restaurants.  If your bed and breakfast is in a place known for popular events (such as film festivals), be sure to promote that.

Write about things that make your inn unique.  Give them reasons to choose your inn for their accommodations.  Does your bed and breakfast have its own restaurant, horse farm, gift shop, spa, or something else?  Maybe you have amenities such as hot tubs and fireplaces in private guest rooms.  For those who cater to the business traveler, be sure to talk about your free wi-fi internet access as well as desks with comfortable office chairs.

In summary, write blog posts and put on social media the things that are popular in your local area as well as what makes your inn so special.  Offer packages that include things only found in your area.  Be sure to encourage five star reviews from your guests.  This is how you will easily attract more guests to your bed and breakfast inn!

Images by Marcus Berg of Unique Angles Photography

7 LinkedIn Groups for Innkeepers

LinkedIn-Groups-For-Innkeepers

LinkedIn Groups for Innkeepers can be a helpful way to get support and advice from other bed and breakfasts and others in the hospitality industry.  LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories.  All LinkedIn groups are private and those open to membership must request to join the group.

Upon acceptance, each group has their own rules for what its members are allowed to post.  If the group’s profile and rules state that no links whatsoever should be posted, its members must abide by that. If you would rather find and join a group with a less stringent view of links, then simply look for a different group.

Group members are not obligated to post anything.  They can just read what other members have posted.  However, many social media experts advise that newcomers introduce themselves to their group. Not only does this let the group know about their new members, but the group will likely reach out to welcome its new members.

Things inn-keeping groups share with each other include hospitality-related articles, online marketing tips, questions for inn-keeping best practices, and much more! A great way to learn information is to ask questions from your group.

The following is a list of just some of the LinkedIn groups innkeepers may want to join:

Bed and Breakfast Business has over 900 members. “Bed and Breakfast group is a group for BnB owners who want to collaborate and communicate with other BnB owners about their business, best practices, tips, etc…”

Bed and Breakfast and Guest House Owners has over 2,000 members.  “Have you ever wondered how you can make 6 figures…from just 4 rooms? Want to know how to get raving fans coming back again and again?…If you’re a bed and breakfast owner, small hotel owner, guest house owner, then join our group and let’s share and help each other.”

Bed and Breakfast Inns has over 400 members.  “BedBreakfastTraveler.com’s goal with the Bed and Breakfast Inns group is to foster partnership, networking, and collaboration among the innkeeping industry. Through sharing of information, resources, and advice, the collective standards and profitability of the group shall increase.”

Bed and Breakfast Innkeepers has over 3,700 members.  “This group page is for Bed&Breakfast Owners across the Globe. Finding your niche as a B&B Owner and making it a success. Sharing what is your unique about your B&B, it’s amenities in what you offer and why you know that an experience at your B&B will be well remembered, and one that ensures your guest will return time and time again.”

B&B Owners Association has over 950 members.  “The B&B Owners Association has 3 main purposes:  1) To provide an independent, stable and well funded Internet marketing organization for the accommodation & hospitality sectors.  2) To ensure cost effective & comprehensive Internet marketing for its members and a effective global promotional vehicle on which to promote their businesses.  3) To ensure the public and Internet user have an easy to use and easy to find accommodation resource.”

Innkeepers has around 2,500 members.  “Bed and Breakfast Business Owners worldwide are welcome to network and share on this Group, whether you are an established Bed and Breakfast business or you want to own and run a bed and breakfast business.”

Just Bed and Breakfast Network has around 250 members.  “Justbedandbreakfast.net is the fastest growing worldwide bed and breakfasts directory offering the most complete list of unique properties from historic inns and guest houses to cabins and farm stays. View bed and breakfast descriptions, photos, reviews, and more.”

At the top of the LinkedIn page under “Interests” click “Groups” and this allows searching for these group titles or using other keywords.  Underneath the search box it will list any groups of which you are currently a member.  Underneath that, users can even create their own LinkedIn group should they desire to do so.  They can focus their membership on a specific geographical area or direct the discussion to a specific topic of interest.

Kristi Dement of Bed and Breakfast Blogging may start her own LinkedIn group.  If I did, what kind of topics would you like to see covered?  Please feel free to share a comment below or use my contact form to notify me directly.

Also, if you are a member of one of these LinkedIn groups (or a different LinkedIn group related to hospitality) and think it beneficial for other innkeepers to join, please tell us the name of your group and what you like about it.  I read all my comments and respond when appropriate.  Thank you!

Image by Marcus Berg of Unique Angles Photography

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