Category Archives: Promotion

How To Create Remarkable Holiday and Seasonal Packages

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.  

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.  

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.  

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.  

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!  

Image by Marcus Berg of Unique Angles Photography

Do You Know What Makes Your Inn Stand Out?

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?  What kinds of guests do you want to attract?  

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area?  Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.
  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.
  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).
  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.
  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.
  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.
  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.
  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  
  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.
  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.
  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  
  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media.  
  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants .
  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.
  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).
  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.
  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.
  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.
  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  
  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.
  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  
  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  
  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

Image by Marcus Berg of Unique Angles Photography

How To Promote Staycations at Your Bed and Breakfast

As you may know, “staycations” are vacations spent at home or nearby.  Have you promoted your nearby bed and breakfast to locals in your community?  This is a great target market.  Best of all, you are a “local” promoting your business to other locals.

The Victoria, a bed and breakfast in Bentonville, Arksansas,  lists four great reasons for locals in their community to stay at their bed and breakfast:

  • Less planning is necessary (since you know your local community and you can even go back home if you forgot something important)
  • Much more affordable (plane rides and car rentals are not necessary)
  • Get to know everything your area has to offer (such as its museums, gardens, and other tourist attractions)
  • Vacation at a more relaxed pace (a great alternative to stressful, activity-filled vacations far away from home)

According to The Project: Time Off Coalition, more than half of American workers (55%) left vacation time unused in 2015. This adds up to 658 million unused vacation days! Ironically, their data also showed that employees who take 10 or fewer days of vacation time are less likely to have received a raise or bonus in the last three years than those who took 11 days or more.  

This is where owners and innkeepers of bed and breakfast inns can come in.  You could put together your own staycation package that could include tickets to local area attractions and gift certificates to local restaurants. 

The Bridgeton House in the New Hope area of Pennsylvania offers a “Savory Staycation Package” that includes:

  • A welcoming wine and cheese upon arrival
  • Afternoon tea featuring a wonderful selection of homemade sweets and savories each day of your stay
  • A multi-course made to order breakfast each day of your stay
  • Their fireside basket dinner for 2 inclusive of a bottle of wine (choice of red, white or sparkling cider)

You can promote your package in a number of effective ways:

  • On a web page that lists your specials and guest packages
  • In a blog post that discusses the benefits of staycations and details your package
  • Share the information in social media (including Facebook and Twitter)
  • Since you are attracting local area guests, how about putting a sign outside your inn announcing your staycation package?  This can attract those who pass by.
  • Partner with local business owners to promote your staycation package (such as local attractions and restaurants)
  • Share this information with your local tourism board and local press
  • Volunteer at a local nonprofit or sponsor a local event in your community for word of mouth advertising

Since you know what your specific local area offers, you can customize your staycation package to fit your community.  It is becoming increasingly popular to “shop local” as well.

Image by Marcus Berg of Unique Angles Photography

How To Profit From Designing Bed and Breakfast Retreats


bed-and-breakfast-retreats

Bed and breakfast retreats can be very profitable for bed and breakfast inn owners. I will be presenting on an upcoming Professional Association of Innkeepers International (PAII) webinar.  Here is the blurb:

“From dreaming to planning and pricing to marketing, Kristi Dement will show you how to profit from designing retreats at your bed and breakfast.  She will reveal 15 different types of B&B retreats that your inn could host.  Plus, learn several reasons we should all love retreats!”

We will discuss:

  • 3 Essential Questions To Ask in the Dreaming Phase
  • Understanding the Role of Activities and Breaks
  • Crucial Planning Considerations
  • Option of Working with Outside Professionals
  • Types of Retreats and The Importance of Names
  • Customizing Retreats for Specific Clients
  • Critical Retreat Policies to Have in Place
  • Retreat Pricing Guidelines
  • Structuring Your Retreat
  • Building Retreat Buzz
  • Key Retreat Marketing Strategies
  • Reasons to Love Retreats

Throughout the Professional Association of Innkeepers International webinar, I will be sharing the images (like the one above) from talented hospitality photographer Marcus Berg of Unique Angles Photography.  

Click here for the blog post with a link to the YouTube video of my previous PAII webinar called, “How You Can Profit From Creating Memorable Guest Packages” led by Heather Turner, the Marketing Director for the Professional Association of Innkeepers International.

This PAII webinar is scheduled to take place on Wednesday January 25 at 2 pm.  After the webinar, I will provide a link to the presentation right here.  To get more ideas for designing retreats, look at BnBFinder’s website under Specials and then Classes, Courses, and Workshops.  

If you can think of another issue for me to address, with regards to designing bed and breakfast retreats, please feel free to comment below.  Alternatively, if you have experience leading bed and breakfast retreats, I welcome you to introduce yourself.  Tell us the name of your inn and where it is located and let us know what has worked well for your bed and breakfast retreats.

How To Make a Successful Bed and Breakfast Press Kit


Successful bed and breakfast press kits can increase your inn’s likelihood for receiving media attention. Wondering what is a press kit?  It is a package of media about your inn that makes it easier for a journalist or reporter to do a story about your bed and breakfast.

When you do most of the work for reporters up front, they will be more receptive to your pitch for press for their website, publication, or news story. In addition, it looks more professional and makes your bed and breakfast more appealing to write about.

Consider adding a press kit link on your website.  “Are you a journalist working on a story about inns or bed and breakfasts? We would be happy to help you with your story or article.”

Your valuable bed and breakfast press kit can include:

  • Contact’s name, phone number, and email address (the owner, innkeeper, public relations person)
  • High resolution photos (your gorgeous view, the outside of your inn, your guest rooms and common rooms, the best breakfasts meals you serve, etc.)
  • Map of your local area (and its nearby attractions)
  • Brief history of your inn (its location, year it was built, original owners, type of architecture, its history as a bed and breakfast, etc.)
  • Innkeepers/owners story (share your story or how your B&B came to be, a little about yourself and your team, and why you’re doing what you’re doing)
  • Pictures of your luxurious amenities (such as a pool or private hot tub, fireplace, library, spa, garden, etc.)
  • Current promotions (your own specials, custom packages, and description of private events you host like weddings, etc.)
  • Awards received (from bed and breakfast associations, contests won, your AAA Diamond rating, your BBB grade, etc.)
  • Online guest reviews (share links to positive guest testimonials)
  • Your blog (which features local activities and area events)
  • Existing press coverage (list of and links to articles in newspapers, magazines, and online attention)
  • Videos (made about your B&B or that you had filmed to promote your inn)

Include anything you think will enhance your reputation as providing exceptional hospitality. This is your opportunity make it accessible for the press to report about your bed and breakfast. Even curious potential guests will be impressed by it when they see it.

Having an available press kit, makes you media friendly and more likely to get more publicity for your inn.  If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged. There is nothing better than free publicity!

Image by Marcus Berg of Unique Angles Photography

How To Get More Positive Reviews and How To Handle Negative Reviews


Do you wonder how to get more positive reviews or how to handle negative reviews?  Online guest reviews are increasingly important to travelers.  Around 9 out of 10 consumers read reviews before booking.  “Word of mouth” (especially online reviews) is a powerful thing.

Good reviews can attract more guests to your B&B and raise your profits.  Positive guest reviews give third-party proof that your inn is good as your website says it is. A higher number of positive online guest reviews encourages potential guests to stay at your accommodations since you appear reliable and trustworthy.  

Like it or not, reviews have a direct impact on:

  • your ranking on review sites
  • your ranking on third party websites (like online travel agencies)
  • your ranking in the search engines
  • your overall online reputation score
  • your overall sales and conversion rates

Your best line of defense is to always provide an exceptional stay and the best customer experience possible.  Set expectations appropriately: always under-promise and over-deliver.  Exceed your guests’ expectations.  Give every single guest the personal touch and make them feel like they have had a remarkable 5-star experience.  The majority of positive guest reviews come when guests are pleasantly surprised by the hospitality they receive.  

As guests are checking out, you can ask them about their stay.  Guests that give loved their stay should be encouraged to leave online reviews.  Tell them that reviews are important to your business and influential in improving the experience of their future visits.  

You may want to give your guests a scenic postcard (maybe with a photo of your inn’s best feature) with a personal message on it asking them for a review.  They will think of the good times and it will motivate them to write a kind review.  

In follow-up emails you can ask recent guests to leave a review.  If someone states something positive about your inn, encourage them to share their praise online. Social media is a good place to share positive online reviews. 

Respond to all reviews (good and bad) even with a brief comment.  Thank them for taking the time to write their review and show your appreciation of their visit.  

Did you know that the #1 cause of dissatisfied guests is unfulfilled expectations? For the guests who bring up a negative issue, do everything in your power to make it right. Respond to 100% of negative reviews within 24 hours.  Address the specifics in their complaint.  

Always maintain a professional tone in response to negative reviews. Start by addressing the guest’s name, show your sincerity, let the reviewer and potential guests know you are sorry if it was your fault and you can apologize that their experience was not to their satisfaction.  Let them know about your standard of service.  

Do not confront the person publicly.  Too many businesses make the mistake of defending themselves and not acknowledging their own mistakes.  This always makes the situation worse.  Sincerely apologize that they didn’t feel you met their expectations.  

Remember that an apology is not an admission of guilt or wrongdoing.  In your response you can note how many years you have been in business and how many guests you have hosted.  “Our team uses very rare incidents like this one to fine tune our operations so that this never happens again.”  This is a good way to frame your business and make the guest feel acknowledged.  

Highlight any changes you have made or intend to make.  When answering a negative review, write it with your future guests in mind.  “We can guarantee that we won’t miss the mark in the future with our guests.”  

The proper response to a bad review can minimize the damage to your inn’s reputation by influencing prospective guests to think more highly of you.  Expressing sympathy that the guest experience fell short of their expectations can also repair your relationship with the unhappy reviewer.  

Thank them for their candid review of their recent stay.  Let them know that their feedback is extremely valuable to them as you strive to improve with each and every guest’s visit. Tell them you appreciate that they brought this to your attention.  Managing you B&B reputation can go a long way when it comes to keeping guests happy and more coming through your front door.  

How To Accomplish Your Bed and Breakfast Goals


Consider writing down your bed and breakfast goals for next year.  Use the famous SMART acronym to make decisions.  This will help you accomplish your bed and breakfast goals.

Specific: Make sure that your goals are very specific.  First, ask yourself some questions.  

  • What are we trying to accomplish?
  • What types of repeat guests would we like to attract?  
  • Are guests coming to our local area for a specific reason or activity?
  • What types of local events in our area attract guests?  
  • What do guests tell us they like about my inn?  

Measurable: Goals need to be measurable to know if you have reached them. Quantifying your goals gives you something to strive for.  

  • By what percentage do we want our occupancy rates to go up?
  • How many more B&B packages could we sell this year?
  • What number of local business partnerships do we want to add this year?
  • How much money could we set aside to sponsor a local event?
  • How many private events should we host?

Attainable: Goals need to be reachable to motivate you do achieve them.  Setting impossible goals does not help you.  Make it a goal that is a stretch but doable.  

  • How many blog posts could we do this year?
  • How many e-newsletters would we produce?
  • What social media campaigns could we do?
  • Do we need to change our reservation software to give us better results?
  • Should we join a bed and breakfast association?

Relevant: Goals need to be suitable to what your inn and your local area offers.  Represent what your guests can expect from their stay with at your bed and breakfast.

  • What inn amenities could we promote?
  • Do we have any of the following: a restaurant, a gift shop, or a spa?
  • Do we have excellent local entertainment venues or other attractions?
  • Do we have up-to-date pictures of our bed and breakfast and food?
  • Could we support a local cause that has an event?

Time bound: Giving yourself a deadline makes your goals even more real.  Vague goals do not equal results.  

  • What are the due dates for our blog posts?
  • How many calls to potential local business partners do we make each month?
  • By what date should our bed and breakfast website be redesigned?
  • When do we need to finish this renovation project?
  • No later than what date should we put up our new bed and breakfast sign?

Success does not happen by accident, but by dedication and SMART goal planning.  What goals does your inn have for the coming year?  Feel free to comment below with what your bed and breakfast would like to accomplish.

Do you want to add or improve your blogging, social media, and/or reputation management strategy? Contact Bed and Breakfast Blogging at 919-931-6168 or email contact@bedandbreakfastblogging.com

Image by Marcus Berg of Unique Angles Photography

How You Can Profit From Creating Memorable Guest Packages


paii-logo-with-slogan

I would like to invite you to attend the webinar, “How You Can Profit From Creating Memorable Guest Packages.” This is scheduled for Wednesday November 16 at 2 pm. All members of the Professional Association of Innkeepers International may register to attend. 

How You Can Profit From Creating Memorable Guest Packages: Regardless of the number of rooms your inn has, every innkeeper can profit from designing memorable packages for their guests.  Since guests do not want to “work” to put together a great vacation, you can coordinate things on the front end (before they arrive) so your guests can relax and enjoy their experience. Guests are willing to pay more for things to be planned in advance for them.  In this webinar, we will discuss creative ways to put packages together using your knowledge of your inn’s local area and by partnering with local businesses including restaurants and attractions. This is extra income that is there for the earning and for the satisfaction of pleasing your guests who will no doubt return again soon because of their memorable stay. 

You Will Learn:

  • What It Means To Be Memorable
  • 5 Essential Questions To Ask Before Designing a Package
  • 10 Types of Packages and What They Can Include
  • Don’t Forget To Add “The Fine Print”
  • and much more!

Enjoy hospitality photographer Marcus Berg of Unique Angles Photography‘s images throughout the presentation.  Marcus travels across the country to take pictures of bed and breakfast inns, hotels, restaurants, and food.  

With his talent for lighting, Marcus Berg is able to capture what is outside a window from inside a room. Marcus is easy to work with and will makes very flattering pictures of fine accommodations and cuisine.  

unique-angles-berry-ice-cream-dessert

This webinar, “How You Can Profit From Creating Memorable Guest Packages” will be recorded and I will add the link to this webinar once the Professional Association of Innkeepers International posts it on their website.  Innkeepers interested in contacting me can use the contact form on my website.  Thank you.

Food image by Marcus Berg of Unique Angles Photography

Feature The Benefits of Your Unique Inn


Unique Angles Photography bed and breakfast outside

If you feature the benefits of your unique inn, you will attract more guests.  Good marketers use features to explain and develop benefits.  People often get features and benefits mixed up.  That’s easy to do. Features are characteristics of the product or service, while benefits are positive values to the purchaser.

Let me illustrate with a relevant bed and breakfast inn example.

Bed and Breakfast Features:

  • 8 bedrooms each with private baths
  • conference room
  • electric vehicle charging
  • fireplaces
  • spa
  • outdoor swimming pool
  • wired internet

B&B Guest Benefits:

  • comfort of your own private bathroom
  • convenience of a conference room on site
  • environmental friendliness of electric vehicle charging
  • romantic appeal of fireplaces
  • relaxation and health appeal of your spa
  • refreshing dip in the pool on a hot summer day
  • enjoyment of free internet access throughout your inn

Also take the time to note what your previous guests have commented or listed in their online reviews. Not all feedback will be positive because you cannot possible please everyone all the time.  You can take potentially negative comments (or objections) and market them in a positive light.  Put this on your website and share in social media.

Examples:

  • “Out in the middle of nowhere”= “get away from the hustle and bustle of the city”
  • “Too expensive” = “great value for all that is included in your stay”
  • “Rains a lot” = “plenty to do inside if it rains such as…”

Now it’s your turn.  What benefits (not just features) do your guests receive when they stay with you?  For example, if you have a game room, you can write, “Guests have fun playing our games in our billiard room.”  Be sure to show pictures of your pool table, chess set, Scrabble board game, and even jigsaw puzzles and post on Facebook, for instance.

Also, take note of any guest complaints you have and see if you can turn it into a positive. For example, a vegetarian bed and breakfast may receive a complaint that they do not serve meat, but they can share guest testimonials about their delicious, hearty, and healthy vegetarian breakfasts.  Of course, be sure to get the permission from guests, before you put any pictures of them online.

Since each inn is different, notice what your guests say about your inn.  Then you are well on your way to attracting more guests when you feature the benefits of your unique inn.

Image by Marcus Berg of Unique Angles Photography

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