Tag Archives: attract

The Quick and Easy Way to Market Your Bed and Breakfast

market-your-bed-and-breakfast

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.  

Essential Bed and Breakfast Content Checklist:

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.
  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.
  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn? 
  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.  
  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn. 
  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.  
  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.
  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.  
  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.  
  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.
  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.
  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.
  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.
  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.
  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events. 

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.  

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.  

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more. 

Image by Marcus Berg of Unique Angles Photography

How To Easily Brand Your Bed and Breakfast

brand-your-bed-and-breakfast

Branding your bed and breakfast is both easier and harder than you think.  What do I mean by that?  Well, little things can make a big difference so there are plenty of things you can do.  However, it is harder than you think because you don’t want to make costly mistakes along the way.  

Your goal is to attract a particular target audience to your bed and breakfast inn.  The type of inn you have including your location, its amenities, its surroundings, and its weather (among many other factors) all play a role in who will want to visit your accommodations.

The following are descriptions of very different places to visit:

  • A twenty-room mountain getaway for avid skiers and hikers 
  • A B&B spa in the woods with separate cabins, each with private hot tubs
  • A modern urban inn that caters to business travelers & hosts corporate retreats
  • A historical inn that has hosted celebs & famous people in history
  • A five-room inn with horse ranch and trails, riding lessons for guests
  • A tropical beach resort with its own restaurant and live music in the evenings
  • An inn located on a vineyard, with tours and tastings with cheeses and desserts
  • A B&B in a popular tourist town with lots of local activities and attractions
  • A Southern inn with an award-winning flower garden; gazebo, pool, swing, etc.

As you can tell, from the above examples, bed and breakfast inns, hotels, and resorts, can narrow their marketing to reach the most ideal audience for what they offer guests.  Since you cannot be all things to all people, the best brands:

  • Visually grab the attention of their target audience (with pictures, images, quotes, testimonials, etc.)
  • Emotionally attract (tug on the heart) their target audience (“because time passes by so quickly, capture memorable moments with us”)
  • Convey a simple message to that target audience (ex: guests deserve time away to enjoy their loved ones)
  • Differentiate themselves from their competitors (show why you are the best accommodations for your target audience in your local area)
  • Develop their reputation for excellent hospitality and exceeding guest expectations throughout multiple touch points along the way (check-in, front desk, guest services, hospitality, use of amenities, breakfast, check-out, and opting in for your e-mail list with a loyalty program)

Brands can differentiate themselves in the following ways:

  • Name
  • Logo
  • Slogan
  • Curb Appeal
  • Decor
  • Guest Rooms
  • Amenities
  • Photography
  • Website
  • Social Media
  • Blog
  • Stories
  • Guests Testimonials
  • Email Marketing
  • Hosting Events
  • Videos

According to “Telling Your Brand: How Your Brand Purpose and Position Drive The Stories You Share” by Rob Marsh, the importance of differentiation can be seen through the efforts of four national pizza chains:

  • Pizza Hut (the market leader) uses their advertising to feature new innovations like hot dogs or cheese baked into their crusts, chocolate chip cookie pizzas, pizza sliders, stuffed crust pizzas.  Pizza Huts stands out with their innovations.
  • Dominoes (focuses on owning the “delivery” position), focused on it more before lawsuits forced them to soften their claim of “30 minutes or less or its free.”  Dominoes is the go-to choice for home delivery.
  • Little Caesar’s (focuses on the “value” position), offering 2 pizzas for the price of one, with tagline (“Pizza. Pizza.”) Today they offer ready-made, grab-and-go pizzas for $5, emphasizing their ownership of the low-price position in the market.
  • Papa Johns (focuses on fresher ingredients), with tagline “Better ingredients, better pizza”, the emphasis on high-quality ingredients reinforces this position in the minds of consumers.
  • The point of positioning is to own one idea.  The brand story you tell will help position your inn in the minds of your guests and potential guests.  

Mr. Marsh advises companies to think about these questions (which I have rephrased to apply to places of hospitality):

  • What benefits do guests receive from staying at your inn?
  • How are you different from competitors and how do guests experience that difference?
  • What are the stories your guests tell about themselves now?
  • If your brand were a person, what kind of personality would it have?
  • What adjectives describe your brand?  What adjectives do not?
  • Does your B&B brand have a compelling story?  
  • How does your company’s values and mission make an impact on your guests?
  • What’s your brand’s purpose?  

Denise Lee Yohn, in her book, “What Great Brands Do: The 7 Brand-Building Principles That Separate The Best From The Rest“, argues that your brand is WHAT your company DOES and HOW you do it and NOT what you SAY you are.  It matters more what you DO.  Identify the key values and attributes that define your inn.  People buy according to how brands make them feel, or what identity they help their guests experience and express. 

Focus on the unique way you bring value to your guests.  Understand and communicate what makes your business different and better than the rest.  According to Denise, “Great brands know that if you try to be all things to all people, you’ll never connect deeply with anyone.”  She offers the following template for companies to use building their brand:

“For ________ (your target audience), we are the _____________ (frame of reference) who does ______________ (the unique value you deliver), because ______________ (the reasons why consumers should believe that you deliver value).  

According to the book “Brand Intimacy: A New Paradigm in Marketing” by Mario Natarelli and Rina Plapler, the following are types of “Brand Strategies”:

  • Fulfillment: always exceeds expectations, delivers superior quality/service, good value for the money, reliable (ex: Amazon)
  • Identity: projects a favorable lifestyle, values your target market aspires to (or identifies with) (ex: Whole Foods)
  • Enhancement: makes your life easier, more effective, smarter, more capable, more connected (ex: Apple)
  • Ritual: part of your routine, ingrained in your life, more than a habitual lifestyle behavior (ex: Starbucks)
  • Nostalgia: reminds you of your past, evokes warm memories and feelings, associates with you in some way (ex: Lego)
  • Indulgence: a personal luxury, makes you feel pampered, pleasing to the senses (taste, touch, sight, smell, sound) (ex: Sephora, a beauty brand)

In the book, “Building Your Story Brand: Clarify Your Message So Your Customers Will Listen,” Donald Miller argues that stories organize information in a way that compels people to listen.  Miller advises readers to make the customer the hero of the story and to position your brand as the guide.  Focus on the success of your customers (and not the success of your business).

Donald Miller explains that since human beings have two motivations in life (to escape something bad and to experience something good), we can include these motivations in our brand stories.  Great brands obsess about the transformation of their customers. 

With the permission of each guest, you could their personal story of what their life was like before coming to your destination and how your destination impacted their life for the better.  Using guest testimonials carries a lot of weight and provides social proof.

Motivation 1: To Escape Something Bad

  • Boredom with Life (Feel Stuck in a Rut)
  • Escape the Noise/Traffic of the City or Escape the Isolation of Rural Life
  • Fast Pace of Life (Escape the Busyness and Routines of Everyday Life)
  • Perceived Lack of Quality Time with Others
  • Stress from Job (or Other Responsibilities like Education and Parenting)
  • etc.

Motivation 2: To Experience Something Good

  • Adventure (for athletes, adventurers)
  • Business Success (for corporate travelers)
  • Culture (for art and music lovers)
  • Food (breakfast, local restaurants, etc.)
  • Health (improve fitness and nutrition)
  • Relationships (for family and friendships)
  • Romance (for stengthning committed relationships)
  • Shopping (for retail therapy)
  • Sports (for sports lovers)
  • Travel (for travel buffs)
  • etc.

All businesses need to distinguish themselves from the competition.  By determining your target audience, knowing what will attract their attention, and differentiating yourself from other inns with meaningful brand stories (with your customer as the hero and your brand as the guide), you can feature reasons why potential guests should escape their current circumstances to experience a variety of pleasant experiences that all begin with a stay at your place of hospitality.  This is how to easily brand your bed and breakfast inn.

Need help branding your bed and breakfast inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free phone consultation.  

Disclosure: These are Amazon Affiliate links for which I will receive compensation. I only recommend what I have personally read and believe to be beneficial to readers.

Top Image by Marcus Berg of Unique Angles Photography

Hospitality Photography Advice From A Professional

hospitality-photography-advice

Photos are an important part of marketing your bed and breakfast inn to travelers.  Professional hospitality photographer Marcus Berg, of Unique Angles Photography, shines the light on this crucial aspect of promoting your hospitality business. He specializes in photographing B&B’s and frankly, his talented work speaks for itself.

His company, Unique Angles Photography (UAP) was established in 1994 and over the years has created a niche in serving the hospitality industry. With exceptional attention to detail and skillful use of lighting, UAP has been privileged to work with lodging facilities that include bed & breakfasts, boutique hotels and inns. UAP also specializes in culinary and wine photography to showcase other aspects of hospitality.  Marcus is located on the West Coast in Oregon and can travel to your location. 

Looking back, Marcus explains that he and his wife were spending an anniversary at a B&B and as he looked at their website; being an architectural photographer, he offered his services to improve their images. The second inn they visited, Marcus made the same offer and that innkeeper recommended he attend a B&B conference. Marcus said he’s been hooked on B&B’s ever since.

According to Mr. Berg, “It’s really not the equipment that is going to make the difference, it’s what the eye sees. It’s all about the lighting and where it’s placed. Turn on lights and try to bounce your additional lights off the ceiling.”  A poorly lit room can come off as stuffy, dark and small and may not be appealing to a traveler.  Utilize natural light to make your rooms shine. Taking interior photos during the middle of the day will help you maximize the sunlight.

According to Marcus, less is best.  The more you have the room cleaned the better.  Clutter in the background of an image can make your place less appealing.  Windows are often overlooked.  Remove the screen and clean the glass.  Hide the clocks, garbage can & telephone.  Set room up with some props for an invitational image, such as a robe, wine, fruit, coffee mug, chocolate, newspaper/book, reading glasses etc.

Marcus uses Photoshop to help with fixing his images.  Several things can be done on the computer. Lighting can be worked with, and levels of color to enhance the image. Removing reflections or unwanted objects and sharpening can also be done.

Berg advises that if you are going to do the exterior of the location, it’s usually best to have the sun behind you, which goes for interior photos too.  The two best times he likes to shoot is early in the morning or just at sunset or “the golden hour”.  One thing you want to stay away from is taking interior photos at night.

Avoid people in your photos, particularly when it comes to room or bathroom shots, as travelers want to imagine themselves in those spaces, not other people. 

When it comes to staging photos, set your dining room and guest rooms how you would normally but pay extra attention to background. Make sure TVs are turned off and wall decor is straight. Also, consider putting flowers and champagne next to the bed. A professional photographer can help with staging your rooms for photos.

Make your setting as inviting as possible.  For instance, taking a photo of a nice looking bed is great, however, if you turn down that same bed and add an inviting cup of coffee with and a flower, you have just turned that photo into something much more enticing.

In working with his clients, he begins with an agreed upon project and date. Upon his arrival, Marcus meets with the innkeeper(s) and reviews what they want to focus on.  He tries to use as many props as are available at the location.  We may choose to bring outside props in, such as flowers or wine/cheese plate.

Depending on the size of the facility, Marcus spends most of his time shooting the inn.  When editing photos, don’t add any borders, watermarks, arrows, or text. Photos are literally the window to marketing your B&B. Hiring a professional photographer, like Marcus Berg, is worth the investment. Marcus recommends that photos are at least 1024 x 768 pixels.

At the end of the shoot, Mr. Berg comes back to his office and then the work continues to prepare each image for its final print.  Once all the photos are done, he prepares a DVD in both a JPEG and TIFF file for the client.  JPEG is for the internet and the TIFF file is for printing or publication.

Potentially interested innkeepers can always reach him via his email address: uniqueangles@gmail.com or contact him through his website (link at the bottom). Other ways to contact Marcus Berg are through LinkedIn as well as several associations like: PAII, OBBG, CABBI, the Keizer Chamber of Commerce and the Wine and Hospitality Network.

Having high-resolution photos is no longer a luxury — it’s required. How will travelers know how great your B&B is if they can’t tell from a photo?  Photos can make or break how new visitors perceive your B&B.  Are the photographs of your B&B doing enough to invite and attract more bookings?

Thank you, Marcus, for sharing some of your professional hospitality photography advice.  I know that social audiences love stories AND they love photos. Share stories (along with your professional pictures) about how your guests enjoy all that you have to offer. 

By sharing photos on social media sites like Facebook, Instagram, Pinterest, and Twitter you can build your social following. Also, be sure to have social media icons easily visible on your website so that visitors can go directly from your website to your social media.  Make it as easy as possible for people to find your website and your social media online.  Pictures can make all the difference in the world!

Image by Marcus Berg of Unique Angles Photography

Do You Know What Makes Your Inn Stand Out?

what makes your inn stand out

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?  What kinds of guests do you want to attract?  

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area?  Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.
  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.
  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).
  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.
  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.
  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.
  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.
  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  
  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.
  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.
  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  
  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media.  
  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants .
  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.
  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).
  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.
  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.
  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.
  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  
  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.
  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  
  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  
  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

Image by Marcus Berg of Unique Angles Photography

How To Get More Positive Reviews and How To Handle Negative Reviews

how to get more positive reviews

 

Do you wonder how to get more positive reviews or how to handle negative reviews? Online guest reviews are increasingly important to travelers.  Around 9 out of 10 consumers read reviews before booking.  “Word of mouth” (especially online reviews) is a powerful thing.

 

 

Good reviews can attract more guests to your B&B and raise your profits.  Positive guest reviews give third-party proof that your inn is good as your website says it is. A higher number of positive online guest reviews encourages potential guests to stay at your accommodations since you appear reliable and trustworthy.  

Like it or not, reviews have a direct impact on:

  • your ranking on review sites
  • your ranking on third party websites (like online travel agencies)
  • your ranking in the search engines
  • your overall online reputation score
  • your overall sales and conversion rates

Your best line of defense is to always provide an exceptional stay and the best customer experience possible.  Set expectations appropriately: always under-promise and over-deliver.  Exceed your guests’ expectations.  Give every single guest the personal touch and make them feel like they have had a remarkable 5-star experience.  The majority of positive guest reviews come when guests are pleasantly surprised by the hospitality they receive.  

As guests are checking out, you can ask them about their stay.  Guests that give loved their stay should be encouraged to leave online reviews.  Tell them that reviews are important to your business and influential in improving the experience of their future visits.  

You may want to give your guests a scenic postcard (maybe with a photo of your inn’s best feature) with a personal message on it asking them for a review.  They will think of the good times and it will motivate them to write a kind review.  

In follow-up emails you can ask recent guests to leave a review.  If someone states something positive about your inn, encourage them to share their praise online. Social media is a good place to share positive online reviews. 

Respond to all reviews (good and bad) even with a brief comment.  Thank them for taking the time to write their review and show your appreciation of their visit.  This demonstrates how to get more positive reviews.

Did you know that the #1 cause of dissatisfied guests is unfulfilled expectations? For the guests who bring up a negative issue, do everything in your power to make it right. Respond to 100% of negative reviews within 24 hours.  Address the specifics in their complaint.  

Always maintain a professional tone in response to negative reviews. Start by addressing the guest’s name, show your sincerity, let the reviewer and potential guests know you are sorry if it was your fault and you can apologize that their experience was not to their satisfaction.  Let them know about your standard of service.  

Do not confront the person publicly.  Too many businesses make the mistake of defending themselves and not acknowledging their own mistakes.  This always makes the situation worse.  Sincerely apologize that they didn’t feel you met their expectations.  

Remember that an apology is not an admission of guilt or wrongdoing.  In your response you can note how many years you have been in business and how many guests you have hosted.  “Our team uses very rare incidents like this one to fine tune our operations so that this never happens again.”  This is a good way to frame your business and make the guest feel acknowledged.  

Highlight any changes you have made or intend to make.  When answering a negative review, write it with your future guests in mind.  “We can guarantee that we won’t miss the mark in the future with our guests.”  

The proper response to a bad review can minimize the damage to your inn’s reputation by influencing prospective guests to think more highly of you.  Expressing sympathy that the guest experience fell short of their expectations can also repair your relationship with the unhappy reviewer.  

Thank them for their candid review of their recent stay.  Let them know that their feedback is extremely valuable to them as you strive to improve with each and every guest’s visit. Tell them you appreciate that they brought this to your attention.  Managing you B&B reputation can go a long way when it comes to keeping guests happy and more coming through your front door.  

Why Your Inn Will Profit From Blogging

your inn will profit from blogging

 

Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

 

 

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

You can share the following information in blog posts:

  • Behind the scenes: feature your employees backgrounds and give fun facts about them
  • Events: let potential guests know about upcoming local events
  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)
  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)
  • Reviews: share rave reviews from your previous guests
  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name
  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

your inn will profit from blogging

Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

your inn will profit from blogging

 

Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

 

 

  • What is their education background?
  • What experience do they have?
  • Do they seem easy to work with?
  • Will they be dedicated to your bottom line and getting you the results you need?
  • Are they active in blogging and social media for their own business?
  • Do they have client testimonials?

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

Images by Marcus Berg of Unique Angles Photography

How to Use Twitter for Hospitality

twitter for hospitality

You can use Twitter for hospitality business growth.  Twitter For Dummies (3rd edition by Laura Fitton, Anum Hussain, and Brittany Leaning) is a book filled with practical information whether you are using Twitter for social or for business purposes or both!

Twitter’s limit of 140 characters forces you to focus your thoughts into concise, direct sound bites.  You have 160 characters for your bio statement which could also be your mission statement.

“@yourtwitterhandle is where ___________ (types of people) can find ____________ (the value of following your account)

Be sure to link back to your main website so they can learn even more about you and visit/stay at your location.

The key is to give your audience a reason to follow your tweets.  What makes you and your place of hospitality so unique?

  • Amenities
  • Attractions
  • Packages

How Businesses Use Twitter:

  • To network with customers and see what they’re saying
  • To answer questions
  • To finely tune a company image
  • To poll and pull in feedback
  • To bring in new leads and customers
  • To take advantage of an innovative form of advertising

Twitter Tips:

  • Listen: pay attention to what is going on around you on Twitter
  • Balance: have a good ratio of conversational to business tweets
  • Engage: interact with other Twitter users, follow back people who follow you
  • Public relations: plan and promote events, proactively notify the press

Valuable Content to Tweet:

  • Images: pictures of your hospitality location
  • Links to articles: about your business or local area
  • Quotes: to make others think or share great reviews
  • Data: such as useful facts
  • Entertaining content: such as clean humor
  • Smart tips: relevant to what you do
  • Recognition and curation of other great accounts
  • Probing questions: to learn more about your audience
  • Smart answers to others’ questions: be helpful and genuine
  • Retweets: share the tweets that your happy customers mention you in

Whether you are a bed and breakfast inn, hotel, or restaurant, your place of hospitality can use Twitter to attract more guests.  With all of these ways to use Twitter and the types of valuable content to share, you can to use Twitter for hospitality business growth.

Affiliate Disclaimer: The link to the book is an affiliate link. If you click and make a purchase I will earn a commission from Amazon.  I only recommend what I know and love.

Easy Ways to Better Understand Your Guests Lifestyles

understand your guests lifestyles

Understand your guests lifestyles to satisfy their unique needs.  The more information you know about your potential guests, the better you are able to target your marketing messages and offer attractive hospitality services.  There is no point in trying to be everything to everyone.  It is rarely possible to satisfy all customers in the same way.  When you know what your potential guests’ values and what motivates them, you are better able to attract them.

Understand your guests lifestyles are based on motivations, needs, and wants:

  • Activities: actions pursued for pleasure or relaxation
  • Attitudes: feelings about people, things, or situations
  • Beliefs: trust, faith, or confidence in someone or something
  • Interests: curiosity, attention, or concerns about something
  • Opinions: judgments or ways of thinking about something
  • Values: important and lasting ideals

These lifestyle factors can explain why your audience buys the products and services they do.  There is power in knowing how your prospects make their buying decisions.

How you package and promote your services is a key component of your marketing strategy.  Put together a list of different guest personas you want to attract that is based on what is in your local area, your unique talents, and your amenities.

First, ask yourself these three questions:

What is in my local area? This could be anything from college campuses, to concert venues, to national parks, to business conferences.  Once you know what is in your local area, you can better understand your potential guests’ lifestyles.

What are my unique talents?  If you are an official tour guide (local trail and/or hiking tours), a party planner (excellent anniversary parties), a massage therapist (with a spa on site), a vegetarian-only chef (cooking for vegetarians and vegans), then you have a better idea of the lifestyles’ of the guests you want to attract.

What amenities do I provide my guests?  This could be anything from game rooms, to gardens, to hot tubs, to luxurious linens, to indoor and/or outdoor pools, to tea rooms.  Understand what amenities you have that are attractive to potential guests.

Then segment your customers into different personas.  For example:

These are easy ways to better understand your guests lifestyles.  Then you can promote your place of hospitality (bed and breakfast, inn, resort, restaurant, etc.) on your website and through social media.

Kristi Dement at Bed and Breakfast Blogging can help you attract more guests.  Click here to contact me and/or feel free to comment below on what you do to attract more guests.

Image by Marcus Berg of Unique Angles Photography

Behind the Scenes Secrets to Disney Hospitality Magic

Here are some behind the scenes secrets to Disney hospitality magicDisney Company focuses on giving their customers a memorable guest experience that exceeds their expectations by paying attention to details. Hospitality providers know that exceeded expectations leads to returning guests as well as word-of-mouth guest referrals.

Hospitality providers should always analyze the experience from the guest’s perspective.  Disney defines “guestology” as the art and science of knowing and understanding their customers. More commonly known as “market research.”

Disney’s theme is “We create happiness [their mission] by providing the finest in entertainment [how their mission is accomplished] for people of all ages everywhere [for whom].”  Disney set four criteria standards (in order of priority) which outline the the actions necessary to accomplish their service theme:

  • Safety (they look out for the welfare and peace of mind of their guests)
  • Courtesy (they require that every guest be treated like a very important person)
  • Show (they must offer seamless and exceptional entertainment for guests)
  • Efficiency (they strive for smooth operation and prioritize their standards)

disney hospitality magic

With the magic of service, Disney recognizes that the most important judges are your customers.  Therefore, it is extremely important to know and understand your customers.  Demographics are factual knowledge about your guests including who they are, where they are from, and how much they spend.  Psychographics seek to better understand guests’ mental states–their needs, wants, expectations, and emotions.

Disney, as a company, watches what people do in their theme parks, resorts, and stores to find out how they can make it more enjoyable for them.  They use methods like surveys, comment cards, guest observations, and mystery shoppers as well as read guest letters and emails.

Disney studies guest usage and visitation patterns.  Knowledge developed from guests is used to create and improve all elements of the quality service cycle.  According to Disney, it is crucial to gather information at a variety of points during a guest’s experience.

With the magic of the cast [what they call their staff], Disney understands that you never get a second chance to make a first impression.  Disney trains their cast in universal procedures and behaviors, with performance tips, and guidelines for guest service.

  • Make eye contact and smile: start and end every guest contact and communication with direct eye contact and a sincere smile
  • Greet and welcome each and every guest: extend the appropriate greeting to each and every guest with whom you come into contact, make guests feel welcome by providing a special differentiated greeting in each area
  • Seek out guest contact: it is the responsibility of every cast member to seek out guests who need help or assistance (such as listening to your guests’ needs, answering questions, and offering assistance)
  • Provide immediate service recovery: it is the responsibility of all cast members to attempt, to the best of their abilities, to immediately resolve a guest service failure before it becomes a guest service problem; always find the answer for the guest and/or find another cast member who can help the guest
  • Display appropriate body language at all times: it is the responsibility of every cast member to display approachable body language when “on stage” (visible to guests):  be attentive, clean cut, have good posture, and appropriate facial expression
  • Preserve the “magical” guest experience: always focus on the positive rather than the rules and regulations; talking about personal or job-related problems in front of guests is unacceptable
  • Thank each and every guest: extend to every guest a sincere thank you at the conclusion of every transaction and give an expression of appreciation as he or she leaves  your area

disney hospitality magic

With the magic of setting, Disney wanted his cast to pull off fantasy without losing sight of reality.  It was important to him that others find their fantasy believable.

Whether companies know it or not, all organizations build messages to their customers into the settings in which they operate.  The setting communicates the quality of the person’s products and services that customers can expect as well as the price they are willing to pay.

Setting must be designed and managed effectively to effectively communicate and deliver service to customers.  Setting is not restricted to physical properties, but extends to reservation systems, cleanliness, comfort, and so on.  Setting components include:

  • Architectural design
  • Color
  • Directional design on carpet
  • Focal points and directional signs
  • Landscaping
  • Lighting
  • Music and ambient noise
  • Signage
  • Smell
  • Taste
  • Texture of the floor surface
  • Touch/tactile experiences

Walt Disney’s motto was, “If you can dream it, you can do it.”  “Imagineering” was his term for the blending of creative imagination and technical know-how.  Disney has the following ten setting principles:

  • Know your audience: have a firm understanding of who will be using your setting
  • Wear your guest’s shoes: evaluate your setting from the customer’s perspective by experiencing it as a customer
  • Organize the flow of people and ideas: think of the setting as a story and tell that story in a sequenced, organized way; build the same order and logic in the design of customer movement
  • Create a visual magnet: Disney uses visual landmarks (like Cinderella’s Castle) to orient and attract customers
  • Communicate with visual literacy: use the languages of color, shape, and form to communicate through setting
  • Avoid overloads: do not bombard customers with data; let them choose the information when they want it
  • Tell one story at a time: create one setting for each big idea; avoid the confusion of mixing multiple stories into a single setting
  • Avoid contradictions: every detail and every setting should support and further your organizational identity and vision
  • For every ounce of treatment, provide a ton of treat: give your customers the highest value by building an interactive setting that gives them the opportunity to exercise all of their senses
  • Keeping it up: never get complacent and always maintain your setting; keep it clean, protect it from damage, and repair wear and tear

disney hospitality magic

What does your setting tell your customers?  What they see is as important as what they don’t see.  Setting not only creates an impression, but it can guide guests through service experiences.  Appeal to all five senses: sight (ex: colors), sounds (ex: music), smell (ex: popcorn), touch (ex: water fountains), and taste (ex: changing menus).

The Disney cast must keep onstage [anywhere they are visible to guests] and backstage [not seen by guests] separate.  Did you know that Disney employees can go underneath the park to get from one area of the part to another? That is why you will never see a Disney character travel through a section of the theme park unrelated to their character.

Like the Biltmore Estate in Asheville, North Carolina, Disney offers behind-the-scenes tours.  Thus, the setting should support and enhance the guest experience and deliver quality service.

Important to Walt Disney was that he provide superior service and hospitality.  That meant hiring and training his “cast” to treat the guests with utmost respect.  Walt also paid attention to the details of setting.

Walt Disney and his brother Roy’s legacy lives on to this day.  Today, Walt Disney World Magic Kingdom in Orlando, Florida has an average of 53,000 visitors each day and is the #1 most-visited theme park in the world.

The Disney empire also includes include Disneyland; EPCOT; Animal Kingdom; Disney television, radio, and movies; and Disney merchandise sold in Disney stores and at Disney theme park locations.  Thus, Disney hospitality magic is alive and well.

January Holidays B&B Inns

Celebrating January holidays at B&B inns can attract more hospitality business.  Both big and small,  there are special holidays throughout the year.  Some holidays are officially observed (like Thanksgiving) while others are just for fun (like April Fool’s Day).

january holidays

 

Depending upon where you are in the United States, the month of January can be really cold yet beautiful.  It is a time for reflecting on and making decisions to improve your overall life.  It can also be about honoring those who have made a great impact on the world like Dr. Martin Luther King, Jr.

 

January Holidays

Jan. 1 New Years Day

Keywords: Happy New Year, New Year’s Day, January 1st, 1st Day of the Year

Themes: fresh start, new you, resolutions, commitments, goals, dreams

Example: New Years Eve Special

Cobblestone Bed and Breakfast of Birchwood, Wisconsin celebrated the New Year with champagne, hors d’oeuvres, noise makers, and hats.  That sounds very festive!

Example: New Years Eve Dinner or New Years Eve Package

Each New Years Eve, Orchard Inn of Asheville, North Carolina hosts a decadent 7-course dinner. The night begins with hors d’oeuvres at 7 pm and then dinner at 8 pm. Then guests raise a glass to the New Year with a complimentary glass of French champagne. 

Guests who chose their New Years Eve package (for the 2015-2016 calendar change) received 2-nights accommodation, breakfast each morning and dinner on New Years Eve as well as a choice of dinner on December 30th or January 1st.

 

january holidays

St. Augustine Foot Soldiers Monument in St. Augustine, Florida

Jan. 18 Martin Luther King Day

Keywords: MLK Day, Martin Luther King Day, Civil Rights Leader

Themes: freedom, respect, equal rights, unity, peace

Example: Carriage Way Bed and Breakfast of St. Augustine, Florida is promoting FREE admission into Castillo de San Marcos Fort on Monday, January 18, to honor the memory of where Dr. King himself walked.

Example: Morehead Manor Bed and Breakfast of Durham, North Carolina, named by Black Enterprise magazine as the number one black-owned bed and breakfast in America, promotes their local area’s Annual MLK-Black History Month Parade.

Promote your bed and breakfast by celebrating more holidays throughout the year.  Have the appropriate decor (such as New Years’ noise makers) to make your inn more festive.  Consider hosting a dinner or encouraging your guests to attend local events (such a parades) in your area.

Become known for celebrating amazing holiday festivities (like these January holidays at B&B inns) throughout the year. This attracts visitors to come again to experience your hosting of another holiday.

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