Tag Archives: bed and breakfast guests

Make It All About Your Bed and Breakfast Guests

Make it all about them. Make it all about your bed and breakfast guests.  Author Bruce Turkel, in his insightful book All About Them: Grow Your Business by Focusing on Others, makes it clear that what really matters to consumers is their own self-interest. Business owners (including innkeepers) can use that knowledge to make their businesses (specifically bed and breakfasts) about the people they are trying to reach (potential guests).

Author Bruce Turkel states that successful businesses created for today’s “all about them” economy realize what you do is less important than identifying who you are and why that resonates with current and potential customers (guests).  

Turkel stresses that “good brands make you feel good, but great brands make you feel good about yourself.” Things sell not because of what they can do, but because of how they make consumers feel.  

What attracts business to you and separates you from the competition (other accommodations)? Understand exactly what your customers are buying.  What do you provide that they cannot find anywhere else?  

Figure out who you are and what you stand for then communicate that identity.  Translate your message into customer centered communication that resonates with your audience.

What opportunities does your business provide for increasing customer satisfaction and company revenue?  What do you stand for?  Can you describe that in just a few words?  To determine what those few words are, Turkel recommends you consider five components.  

  • First, write down your company features and benefits.  This means everything you and your business offer including products, services, talents, skills, experiences, and so on.
  • Then write down your points of distinction.  What sets you apart from your competition? What do your clients identify about you?
  • Next, focus on the functional side of your business.  What features and attributes do you offer?
  • Then focus on the emotional side of your business.  How do your customers feel?
  • Lastly, this is when you can take reflect upon that information and know what you stand for and know who you are.  This is your brand promise.   

Innkeepers, do you make it all about your bed and breakfast guests?  Do potential guests know how you are different from other accommodations in your area?  

If you need help defining what makes your inn unique, so you stand out from other lodging choices, the Bed and Breakfast Blogging team is here to help.  Contact Kristi Dement for a free consultation today and she can start help you share your inn’s story with the world!

Do Your B&B Headlines Get Attention?

Do your B&B headlines get attention?  Shown above is Co-Schedule’s free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry. 

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.  

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire. 

  • Who Else Wants More Fun and Less Stress When on Vacation?

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge. 

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”  

  • Now You Can Go On Vacation and Enjoy It Too

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

The Four Doors Of Innkeeping

The Four Doors of Innkeeping is based on the book “The Four Doors: A Guide to Joy, Freedom and a Meaningful Life” by #1 New York Times bestselling author Richard Paul Evans.  There are more than 17 million copies of his books in print worldwide, translated in more than 24 languages.

Door #1: Believe There’s a Reason You Were Born

Never underestimate the power of belief. Not only is there a reason you were born, but there is a reason that you are an innkeeper.  Just like teachers with their students, you will never know the amount of lives you touch for the better as you host and serve your bed and breakfast guests.  Remember that as you extend warm hospitality to each of them.  

Door #2: Free Yourself from Limitations

Most of our greatest learning experiences (and successes) come because of adversity (and failures). Everyone has problems.  It’s how we deal with them that matters. If you had to deal with (or are in the process of overcoming) zoning issues, renovation problems, or even a public relations nightmare, you can come out better on the other side.

Door #3: Magnify Your Life

Dreaming is the first step to making our lives greater.  Ask yourself, “What if…?” Be willing to take risks. We should use our talents and gifts to make more out of our lives.  This could mean that in addition to running a bed and breakfast inn, that you may add a restaurant, a gift shop, or even a spa.  

Door #4: Develop a Love-Centered Map

Love is the secret to joy.  The greatest source of happiness comes from giving and receiving love.  Love is what love does.  We develop love through service.  Love is both the destination and the journey.  As you appropriately love your guests, they will come become repeat visitors as well as spread by word of mouth (and hopefully online reviews) their enjoyable experience as your guests.

The author reminds us that we have a choice to live a more abundant life, a life of joy, freedom, and meaning.  We can improve our lives by opening these 4 doors. Feel free to comment below about how these 4 doors relate to you and your innkeeping experiences.

Everybody Writes by Ann Handley

everybody-writeseverybody-writes

Everybody writes, but do you know how to “create ridiculously good content?”  This “Go-To Guide” offers practical tips that can be applied to owning and running bed and breakfast inns.

Author Ann Handley explains a 12-step “Writing GPS”:

  1. Goal: know what you are trying to achieve and why it matters to your readers. Is it to educate them about your local area?  Inform them about upcoming events?  Entice them to vacation at your B&B?
  2. Reframe: phrase the idea in a way that relates to your readers.  Can they relate to needing a break?  Are they seeking to improve a relationship?
  3. Seek out the data and examples: use credible sources that support your main points and/or discuss personal experiences.  Your sources could be about travel and leisure, health and fitness, or food and wine.  The personal experiences could be yours or a story (told with permission) of a couple renewing their vows, for example.
  4. Organize: know what structure best helps communicate your point.  The story about the couple could be put in interview format, for instance.
  5. Write to one person: your goal is for your readers to recognize and relate to the issues. If may help to speak as though you are writing to a dear friend about the benefits of a bed and breakfast stay.
  6. Produce the ugly first draft: you first just want to get your initial thoughts written down.  This may not be pretty, but the object is to start writing!  You can edit it later.  What compliments do you hear from your bed and breakfast guests?
  7. Walk away: put some distance between your first draft and your second draft.  Even if it is to get up and make breakfast for your current guests.  The point is to allow yourself some time to get away from what you are writing.
  8. Rewrite: shape it into something a reader wants to read.  You may think of some additional points or some more specific examples to illustrate your points.  Perhaps you live in a historical bed and breakfast and learned more about the people who lived here and/or the guests they entertained.
  9. Give it a great headline or title: make sure you deliver on what the title says.  If your title is “10 Ways to Have Fun In [insert your area here]” make sure that you list 10 Ways and that people really have fun doing those leisure activities.
  10. Have someone else edit it: for grammar, usage, style, and punctuation.  Spell check is not enough and even that will not correct every spelling error.
  11. One final look for readability: make sure it is alluring, easy to scan, maybe part of a list or have bullet points.  Can people easily find my main points or do they have to hunt for them?
  12. Publish: know what you want your readers to do next so you can give your call to action.  This could include following you on social media, subscribing to your blog, booking a room, etc.

Ann Handley says that the more you think about what you want to say, and plan for it, the easier it is to say.

  • Why am I creating this?  Your content has to matter to your target audience.
  • What is my objective?  Know what you want people to do as a result of reading your content.
  • What’s my point of view?  Always be focused on your readers perspective (have a customer-centric point of view).
  • How will this impact my readers?  Put your readers into the story.

Creative Approaches To Frame Your Writing (examples listed apply to B&B’s):

  1. Quiz: Test Your Knowledge of Bed and Breakfast Etiquette
  2. Skeptic: Are Bed and Breakfasts Really Better Than Hotels?
  3. Explainer: The Bed and Breakfast Difference in Plain English
  4. Case study: How One Couple Renewed Their Relationship At a B&B
  5. Contrarian: Why Relaxation Is Underrated: The Key To More Productivity?
  6. How-to: How To Plan Your B&B Vacation
  7. Quick how-to: 3 Ways To Jump Start Your Vacation Plans
  8. How NOT to: 5 Ways to Compromise Your Relationships
  9. First person: My Personal Experience At Bed and Breakfasts
  10. Comparison: How B&B’s Measure Up To Hotels
  11. Questions and Answers: Frequently Asked Questions (FAQ)
  12. Data:Are People Working Longer Hours? Yes, Says Survey
  13. Man on the Street: Experts Offer Opinions On B&B Stays
  14. Outrageous: Why No Breaks Can Actually Make You Sick
  15. Insider secrets: The One Thing You Need To Know About Bed and Breakfasts

Bed and breakfasts can write using the 12 Steps of Writing GPS and they have many different ways to creatively frame their writing to their readers.  The important thing is that consistent, quality content keeps you in the forefront of people’s minds when they go to book their next vacation!

Bed and Breakfast Patriotic Holiday Celebrations

bed-and-breakfast-patriotic-holiday-celebrations

Bed and breakfast patriotic holiday celebrations in the United States of America occur on special days like Flag Day, Fourth of July, Memorial Day, and Veterans Day.  It is during these times that we can honor our country as well as the men and women who serve in the military, our nation’s veterans, and those who sacrificed their lives while fighting to protect our freedoms.

Bed and breakfasts across the country can take the lead by decorating their B&B inside and out, hosting events on site, informing guests of local events in the community, offering holiday specials to attract guests to their inn, and cooking festive looking and fabulous tasting foods.  First, did you ever wonder about the history behind this patriotic holidays?  Here is an up close look:

  • Memorial Day, May 30 (traditionally), is a sacred day to all war veterans. America’s citizens are reminded of the deaths of their fellow countrymen during wartime. By honoring the nation’s war dead, we preserve their memory and thus their service and sacrifice. They came from all walks of life and regions of the country, but they all had one thing in common: love of and loyalty to country.
  • Flag Day is June 14 and celebrates the official symbol for the United States: our Stars and Stripes. Flag Day was first recognized by Congress on June 14, 1777. The colors used in the flag give special meaning to the flag: red for valor and zeal; white for hope and cleanliness of life; and blue for reverence and loyalty. When you are looking at the American flag, you are looking at the magnificent history of all Americans who have lived before us and the most enduring nation of free people that has ever existed.
  • Fourth of July is a day when Americans celebrate the pivotal moment in history on July 4, 1776, when the signers of the Declaration of Independence boldly asserted that all are “created equal, that they are endowed by their creator with certain unalienable Rights, that among these are life, liberty, and the pursuit of happiness.” With these words, our forefathers formed a new nation and put forth a vision of liberty and democracy that would forever alter history. This set into motion the development of a land of freedom and opportunity without equal in the world.
  • Veterans Day is an opportunity to publicly commemorate the contributions of living veterans. Formally the holiday was called Armistice Day through a congressional action in America. If World War I had been “the war to end all wars,” November 11 might be still called Armistice Day. Realizing that peace was equally preserved by veterans of World War II and Korea, Congress decided to make the day an occasion to honor all those who have served America. In 1954 President Dwight D. Eisenhower signed a bill proclaiming November 11 as Veterans Day.

Decorating your bed and breakfast is a patriotic expression of our thankfulness to be citizens of our free country.  You can add unique displays of red, white, and blue with American flags, banners, decorative crepe paper, table centerpieces, fireplace mantel decorations, and even displaying your very own fireworks show at night!

While hosting an event to celebrate a patriotic holiday at your bed and breakfast, your inn could have some of those actively serving our country or military veterans as guests.  Reach out to your local community and invite a guest speaker to give a speech. You can serve tasty treats at your event and hand out patriotic goodie bags so visitors can remember their visit to your inn.

Letting guests know about local events in the community such as parades or public nighttime firework displays allows you to promote your area.  There may be some local museums that allow your bed and breakfast guests to get a closer look at America’s military history.

Offering guests attractive holiday specials at your bed and breakfast will likely bring more business.  You may gain some first time guests to your inn.  This could be from a patriotic discount to American guests or a military discount to military families and veterans during these specific holidays.

bed-and-breakfast-patriotic-holiday-celebrations Lastly, creating patriotic breakfast dishes adds to the experiences of your guests.  In particular, using strawberries, bananas, and blueberries (to represent red, white, and blue) innkeepers could make a mixed fruit dish, add the berries to French toast, or even make a berry fruit smoothie.  Only limited by your own creativity, you will think of something amazing that your bed and breakfast guests will be delighted to eat!

 

Images by Marcus Berg of Unique Angles Photography

Breakfast Food Holidays

breakfast-food-holidays

Breakfast food holidays occur throughout the year.  One way to vary your menu and impress your bed and breakfast guests is to fix them food that is celebrated on certain food holidays!  For example, the first Friday in June is National Donut Day.

So what are just some of the amazing food holidays innkeepers can use?

  • January 20: National Cheese Lover’s Day
  • January 24: National Peanut Butter Day
  • January 30: National Croissant Day
  • February 16: National Almond Day
  • February 21: National Sticky Bun Day
  • February 23: National Banana Bread Day
  • March 1: National Fruit Compote Day
  • March 7: National Cereal Day
  • March 25: National Pecan Day
  • April 7: Coffee Cake Day
  • April 16: National Eggs Benedict Day
  • April 25: National Zucchini Bread Day
  • May 4: National Orange Juice Day
  • May 6: National Crepes Suzette Day
  • May 14: National Buttermilk Biscuit Day
  • June 2: National Donut Day
  • June 3: National Egg Day
  • June 18: National Cherry Tart Day
  • June 21: National Peaches and Cream Day
  • July 5: National Apple Turnover Day
  • July 11: National Blueberry Muffin Day
  • July 27: National Crème Brulee Day
  • August 8: National Zucchini Day
  • August 24: National Waffle Day
  • August 31: International Bacon Day
  • September 8: National Date Nut Day
  • September 17: National Apple Dumpling Day
  • September 26: National Pancake Day
  • October 10: National Angel Food Cake Day
  • October 26: Pumpkin Day
  • October 29: National Oatmeal Day
  • November 14: National Guacamole Day
  • November 17: Homemade Bread Day
  • November 28: National French Toast Day
  • December 15: National Cupcake Day
  • December 17: National Maple Syrup Day
  • December 24: National Egg Nog Day

The cool thing about food holidays is that they correspond with the seasons of the year.  It makes sense National Egg Nog Day is in December!

Innkeepers and chefs, how do you come up with your menus each day?  Some of you get inspiration from (or have even created your own) cookbooks!  Others have tried and true family recipes.

I know a big emphasis (and rightly so) is placed on buying local farm fresh food.  Not only is it great that your food is prepared fresh in your kitchen, but that your bed and breakfast/restaurant supports your local community.

In addition to breakfast food holidays, if your bed and breakfast specializes in cooking a certain type of food, then by all means embrace that.  One deliciously distinctive type of cuisine is the Southwestern cooking cuisine.  Depending upon your bed and breakfast location and your family roots, your guests can enjoy a variety of delectable dishes authentic to your region and or ancestry.

 

Image by Marcus Berg of Unique Angles Photography

Labor Day Weekend Road Trip

Labor-Day-weekend-road-trip

Some of your bed and breakfast guests will be traveling by car and we hope they have a lovely Labor Day weekend road trip.  First, some fun facts about how the Labor Day holiday got started in the United States.  Did you know the United States workers’ unions chose the first Monday in September because it was halfway between Independence Day and Thanksgiving? The first Labor Day was observed on September 5th, 1882.  

Labor Day was created to rally for the adoption of eight hour work days and other more suitable working conditions.  Labor Day now carries less significance as a celebration of working people and more as a great way to finish the summer. Schools, government offices, and businesses are closed on Labor Day so people can get in one last road trip to the beach or have one last cookout before the weather starts to turn colder.

AAA is a company known in the lodging industry for their AAA diamond rating approval system. Guests can be reassured that those properties have been selected on the basis of merit alone.   Chief Operating Officer Marshall L. Doney explained, “With Labor Day symbolizing the American workers’ contributions to the strength and prosperity of our country, it’s only fitting that millions are choosing to celebrate this positive direction with an all-American road trip.”

AAA offers a Fuel Cost Calculator on their website.  Drivers can select, from about 125 different locations in the United States, the closest starting city and destination location. They can indicate their vehicle’s make, year, and model.  Drivers can select “one-way” or “round trip.” The Fuel Cost Calculator will show you the miles, gallons used, and fuel cost.  The fuel price data is provided by Oil Price Information Service.  You can put a link to this Fuel Cost Calculator from your own website.

We have tremendous respect for innkeepers who consistently get great online reviews from previous guests for their hospitality.  Remember you can team up with complimentary local businesses to set up packages for your guests.  Innkeepers, while entertaining guests:

Remember, when hosting, it is the little details that make a big difference.  Your phone communication is a great way to start the process of building relationships with your guests so that they become repeat guests and refer their friends and family to stay at your B&B. You may even often a frequent stay and referral program to help you gain more business and rewards your guests for returning and referring.

Innkeepers, we know you stay busy.  For those of you who want to focus on innkeeping and give the blogging and social media responsibilities to a knowledgeable and dedicated company, think of Bed and Breakfast Blogging as a great solution.  We can provide fresh blog content the search engines reward with higher rankings as well as an active and positive social media presence so you stay top of mind to potential and returning guests.

 

Image by Marcus Berg of Unique Angles Photography

Innkeeper Personality Trait: Attentive

innkeeper-trait-attentive

Do you think of yourself as attentive to the needs of your bed and breakfast guests? Having the innkeeper personality trait of being attentive means you are:

  • observant
  • aware of others
  • thoughtful towards others
  • considerate
  • polite
  • courteous

The simple act of noticing little things goes a long way.  This means treating guests they way they want to be treated.  If they have several questions when they first come in, then by all means make sure you have answered all of their questions. You can offer to give them a personal tour of your bed and breakfast or mention when the next event such as afternoon tea and goodies.

If they seem to want to go to their room right away to relax, then hand them a friendly information sheet on your B&B policies including check-out time and ask them to let you know if they need anything else. Do everything possible to show that you are completely dedicated to making sure they have a tremendous experience while they stay as your guests. This increases your chances of having repeat visitors as well as new friends.

 

Image by Marcus Berg of Unique Angles Photography

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