Tag Archives: kid friendly

Do You Know What Makes Your Inn Stand Out?

what makes your inn stand out

 

 

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?    

 

 

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area? Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

 

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

 

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.

 

  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.

 

  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).

 

  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.

 

  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.

 

  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.

 

  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.

 

  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  

 

  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.

 

  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.

 

  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  

 

  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media. 

 

  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants.

 

  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.

 

  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).

 

  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.

 

  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.

 

  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.

 

  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  

 

  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.

 

  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  

 

  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  

 

  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

 

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

 

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

 

Image by Marcus Berg of Unique Angles Photography

Why Your Inn Will Profit From Blogging

your inn will profit from blogging

 

Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

 

 

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

 

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

 

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

 

You can share the following information in blog posts:

 

  • Behind the scenes: feature your employees backgrounds and give fun facts about them

 

  • Events: let potential guests know about upcoming local events

 

  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)

 

  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)

 

  • Reviews: share rave reviews from your previous guests

 

  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name

 

  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

 

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

 

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

 

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

 

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

 

your inn will profit from blogging

Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

 

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

 

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

 

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

your inn will profit from blogging

 

Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

 

 

  • What is their education background?

 

  • What experience do they have?

 

  • Do they seem easy to work with?

 

  • Will they be dedicated to your bottom line and getting you the results you need?

 

  • Are they active in blogging and social media for their own business?

 

  • Do they have client testimonials?

 

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

 

Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

 

Images by Marcus Berg of Unique Angles Photography

Pinterest Strategy

Pinterest strategy

 

 

While Pinterest is fun, it is important that businesses form a Pinterest strategy centered around the feedback they have received from other pinners.

 

 

Strategy:

  • Develop a strategy based on your analytics
  • Tailor your boards to the needs and interests of your followers (based on your Pinterest analytics)
  • Showcase your pins in an organized way that makes sense
  • Find out who is pinning what and why
  • Measure your impact and focus on boards performing the best
  • Create a variety of different boards that each target certain words
  • Cross-promote on other social media platforms (ex: Twitter, Facebook)
  • Include hash tags (#) in your board descriptions
  • Invite specific types of travelers into your bed and breakfast (ex: couples, business people, girlfriends, etc.)
  • Determine if you want to be pet-friendly, kid-friendly, or offer special events such as weddings or retreats
  • Look at how other B&B’s (with a large number of followers) use Pinterest

Pinterest can help virtually any business establish brand and get the word out.  What you get out of Pinterest depends on what you put in it. With the proper Pinterest strategy, guests will be able to peek into your personality, style, loves, and aspirations.  Guests will feel like they know you before they arrive!

 

Image by Marcus Berg of Unique Angles Photography