Tag Archives: Memorial Day

How To Create Remarkable Holiday and Seasonal Packages

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.  

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.  

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.  

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.  

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!  

Image by Marcus Berg of Unique Angles Photography

Amazing Bed and Breakfast Marketing From A to Z

bed-and-breakfast-marketing

Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

  • Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.
  • Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.
  • Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.
  • Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.
  • Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.
  • Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.
  • Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.
  • Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.
  • Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.
  • Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.
  • Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.
  • Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.
  • Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.
  • Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.
  • Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.
  • Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.
  • Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.
  • Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.
  • Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.
  • Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.
  • Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.
  • Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.
  • Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.
  • Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.
  • Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.
  • History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.
  • Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.
  • Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.
  • Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.
  • Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.
  • Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.
  • Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.
  • Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.
  • Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.
  • Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.
  • Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.
  • Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.
  • Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.
  • Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.
  • Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.
  • Night walk: Some local area events happen late at night or you could host your own night tour.
  • Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.
  • Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.
  • Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.
  • Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.
  • Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.
  • Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.
  • Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.
  • Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.
  • Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.
  • Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.
  • Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.
  • Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.
  • Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.
  • Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.
  • Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.
  • Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.
  • Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.
  • Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.
  • Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.
  • Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.
  • Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.
  • Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.
  • Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.
  • Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.
  • Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.
  • Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.
  • Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.
  • Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.
  • Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.
  • Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.
  • Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Patriotic Holiday Celebrations

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Bed and breakfast patriotic holiday celebrations in the United States of America occur on special days like Flag Day, Fourth of July, Memorial Day, and Veterans Day.  It is during these times that we can honor our country as well as the men and women who serve in the military, our nation’s veterans, and those who sacrificed their lives while fighting to protect our freedoms.

Bed and breakfasts across the country can take the lead by decorating their B&B inside and out, hosting events on site, informing guests of local events in the community, offering holiday specials to attract guests to their inn, and cooking festive looking and fabulous tasting foods.  First, did you ever wonder about the history behind this patriotic holidays?  Here is an up close look:

  • Memorial Day, May 30 (traditionally), is a sacred day to all war veterans. America’s citizens are reminded of the deaths of their fellow countrymen during wartime. By honoring the nation’s war dead, we preserve their memory and thus their service and sacrifice. They came from all walks of life and regions of the country, but they all had one thing in common: love of and loyalty to country.
  • Flag Day is June 14 and celebrates the official symbol for the United States: our Stars and Stripes. Flag Day was first recognized by Congress on June 14, 1777. The colors used in the flag give special meaning to the flag: red for valor and zeal; white for hope and cleanliness of life; and blue for reverence and loyalty. When you are looking at the American flag, you are looking at the magnificent history of all Americans who have lived before us and the most enduring nation of free people that has ever existed.
  • Fourth of July is a day when Americans celebrate the pivotal moment in history on July 4, 1776, when the signers of the Declaration of Independence boldly asserted that all are “created equal, that they are endowed by their creator with certain unalienable Rights, that among these are life, liberty, and the pursuit of happiness.” With these words, our forefathers formed a new nation and put forth a vision of liberty and democracy that would forever alter history. This set into motion the development of a land of freedom and opportunity without equal in the world.
  • Veterans Day is an opportunity to publicly commemorate the contributions of living veterans. Formally the holiday was called Armistice Day through a congressional action in America. If World War I had been “the war to end all wars,” November 11 might be still called Armistice Day. Realizing that peace was equally preserved by veterans of World War II and Korea, Congress decided to make the day an occasion to honor all those who have served America. In 1954 President Dwight D. Eisenhower signed a bill proclaiming November 11 as Veterans Day.

Decorating your bed and breakfast is a patriotic expression of our thankfulness to be citizens of our free country.  You can add unique displays of red, white, and blue with American flags, banners, decorative crepe paper, table centerpieces, fireplace mantel decorations, and even displaying your very own fireworks show at night!

While hosting an event to celebrate a patriotic holiday at your bed and breakfast, your inn could have some of those actively serving our country or military veterans as guests.  Reach out to your local community and invite a guest speaker to give a speech. You can serve tasty treats at your event and hand out patriotic goodie bags so visitors can remember their visit to your inn.

Letting guests know about local events in the community such as parades or public nighttime firework displays allows you to promote your area.  There may be some local museums that allow your bed and breakfast guests to get a closer look at America’s military history.

Offering guests attractive holiday specials at your bed and breakfast will likely bring more business.  You may gain some first time guests to your inn.  This could be from a patriotic discount to American guests or a military discount to military families and veterans during these specific holidays.

bed-and-breakfast-patriotic-holiday-celebrations Lastly, creating patriotic breakfast dishes adds to the experiences of your guests.  In particular, using strawberries, bananas, and blueberries (to represent red, white, and blue) innkeepers could make a mixed fruit dish, add the berries to French toast, or even make a berry fruit smoothie.  Only limited by your own creativity, you will think of something amazing that your bed and breakfast guests will be delighted to eat!

 

Images by Marcus Berg of Unique Angles Photography

Bed and Breakfast Promotions

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Bed and breakfast promotions include marketing special deals and packages throughout the year. These opportunities include various holidays, seasons, and other special times.

This can be a chance for your bed and breakfast to stand out and show its own personality.  Innkeepers who are creative and thoughtful can really improve the experiences of their guests.

The benefits of staying at a bed and breakfast include your guests getting a break, reducing their stress, and focusing on strengthening their relationships.  Guests also experience the beauty of your local area as well as enjoy the luxury of your gourmet breakfasts and plush amenities.

We have talked about the advantages of offering guests special packages.  Now we will concentrate on developing specific promotions.  You can entice with discounts (lower price), complimentary services (free massage or tasting hour), and free upgrades (such as rooms with more amenities).  It is important to create a sense of urgency and give a call-to-action:

  • Hurry!  Offer ends…
  • This weekend only!
  • Back for a limited time!
  • Last chance to…

Your promotions can be put on your website and blog as well as social media and email marketing.  If you assign promo codes, you can track how they found about the promotion.  A bed and breakfast can have the same promotion, but give it different promo codes depending upon where the guest saw it.  For example, if it were a patriotic holiday promotion (Memorial Day, Independence Day, or Veteran’s Day), it could have the following festive PROMO CODES to indicate the place they found your promotion:

  • “Red, White, and Blue” (website/blog)
  • “Let Freedom Ring” (Facebook)
  • “Home of the Brave” (Google+)
  • “Star Spangled Banner” (Twitter)
  • “Lady Liberty” (Pinterest)

Guests will enjoy holiday promotions and themes throughout the year:

Season promotions could be titled:

  • “Spring Forward” or “Have a Spring Fling”
  • Summer Sun Adventure” or “Dog Days of Summer” (for pet friendly B&B’s)
  • “Fall Back in Love” or “Autumn Leaves”
  • Winter Wonderland” or “Ski the Slopes” (for ski lodges)

Promote during special times:

  • Last Minute Promotions (keep rooms consistently booked)
  • Midweek Discounts (encourage guests to stay during the week)
  • Weekend Deals (popular time for guests to visit)

Bed and breakfasts that have blogs can write a blog post to explain more of the fun details associated with your specific promotion.  The fresh content from regular blog posts offers a great way to become more visible online.  Greater online visibility means not only more web visitors, but also a consistent source of regular bookings. Innkeepers who do not have the time for (or interest in) writing a blog can contact Kristi Dement of Bed and Breakfast Blogging.

 

Image by Marcus Berg of Unique Angles Photography

How To Develop Guest Packages

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To attract more visitors to your bed and breakfast, you may want to develop guest packages.  Packages are a great way to reinforce your brand and your inn’s image.  This also allows you to offer discounts without cutting your room prices.  When you bundle several items, services, and features together, this adds more revenue to your B&B business.

Wondering how to come up with some great ideas for bed and breakfast packages?

Can you offer some courses or classes?  If you teach a particular skill (or can find a teacher), offer a bed and breakfast retreat.

Artist Retreat

Bird Watching Retreat

Book Club Retreat

Culinary Kitchen Getaway

Farming Retreat

Board Games Retreat

Gardening Getaway

Photography Retreat

Quilters Retreat

Scrapbooking Retreat

Writers Retreat

Yoga Retreat

What about featuring local attractions in your area?

Entertainment Package

Historic Tours Package

Restaurant Package

Spectator Sports Package

Wine Lovers Package

Do you want to attract a specific group of people?

Class Reunions

Family Reunions

Girlfriend Getaways

How about offering a promotional package during each season?
Winter Specials: could include activities like ice skating, skiing, and snowmobiling

Spring Renewal: everything starts to bloom again

Summer Fun in the Sun: could include amusement or water park tickets

Fall Foliage: certain parts of the country are known for their beautiful autumn colors

Is there a specific sport or physical activity that is popular in your area?

Bike Tours

Golf Getaways

Horseback Riding

 

What about promoting the holidays to your guests?

New Year’s Package

Valentine’s Day

Labor Day

Thanksgiving Package

Christmas Package

 

The bed and breakfast package could center around guests’ relationships.

Romance Package (not just for Valentine’s Day, but for any time of the year)

Wedding Package

Honeymooners Package

Anniversary Package

Babymoon Package

Family Travel Deals

There are so many different package possibilities:

For more alternatives, offer an a-la-carte approach and let your guests create their own package by choosing from specific add-ons you offer.  They could add chocolate, flowers, heart-shaped balloons, teddy bears, and other special upgrades to their room price.

The package could be centered around the time of the week the stay, “Midweek Specials” for slower times during the middle of the week.  “Spontaneous Specials” for last minute bookings for spontaneous travelers.  Even a Frequent Stay or Extended-Stay Discount.

There are many more bed and breakfast packages that you can put together based on what is in your local area, the types of guests you are trying to attract, your skills, and your amenities.  The key is to design your packages around the desires of the guests you want to attract.

 

Image by Marcus Berg of Unique Angles Photography