Tag Archives: understand

Make It All About Your Bed and Breakfast Guests

Make it all about them. Make it all about your bed and breakfast guests.  Author Bruce Turkel, in his insightful book All About Them: Grow Your Business by Focusing on Others, makes it clear that what really matters to consumers is their own self-interest. Business owners (including innkeepers) can use that knowledge to make their businesses (specifically bed and breakfasts) about the people they are trying to reach (potential guests).

Author Bruce Turkel states that successful businesses created for today’s “all about them” economy realize what you do is less important than identifying who you are and why that resonates with current and potential customers (guests).  

Turkel stresses that “good brands make you feel good, but great brands make you feel good about yourself.” Things sell not because of what they can do, but because of how they make consumers feel.  

What attracts business to you and separates you from the competition (other accommodations)? Understand exactly what your customers are buying.  What do you provide that they cannot find anywhere else?  

Figure out who you are and what you stand for then communicate that identity.  Translate your message into customer centered communication that resonates with your audience.

What opportunities does your business provide for increasing customer satisfaction and company revenue?  What do you stand for?  Can you describe that in just a few words?  To determine what those few words are, Turkel recommends you consider five components.  

  • First, write down your company features and benefits.  This means everything you and your business offer including products, services, talents, skills, experiences, and so on.
  • Then write down your points of distinction.  What sets you apart from your competition? What do your clients identify about you?
  • Next, focus on the functional side of your business.  What features and attributes do you offer?
  • Then focus on the emotional side of your business.  How do your customers feel?
  • Lastly, this is when you can take reflect upon that information and know what you stand for and know who you are.  This is your brand promise.   

Innkeepers, do you make it all about your bed and breakfast guests?  Do potential guests know how you are different from other accommodations in your area?  

If you need help defining what makes your inn unique, so you stand out from other lodging choices, the Bed and Breakfast Blogging team is here to help.  Contact Kristi Dement for a free consultation today and she can start help you share your inn’s story with the world!

How To Let Someone Know About Your Inn


Unique Angles Photography beach mural bedroom

How to let someone know about your inn…there are many ways to do this.  The more creative and original you let them know about your inn, the more likely you will get bookings.  Try answering questions that they will likely want to know.

  • Why do most people stay at your bed and breakfast?
  • What do guests love most about your inn?
  • What are you most known for?
  • What makes your inn unique?
  • Why do most people visit your city?
  • What is the best kept secret about your area?

It is important to understand why people stay at your bed and breakfast.  There could be many reasons, including some of the following:

  • Your luxurious amenities
  • Your gourmet breakfasts
  • Your warm hosptiality
  • Your ideal location
  • Your thoughtful packages
  • Your reasonable rates

Unique Angles Photography hot tub with brownie and sundae

Pay attention to your guest comments and feedback.  Keep track of guest compliments so you are sure to continue getting that response.  On the flip side, make note of negative feedback, so you can make the appropriate changes.  Knowing what guests love the most (and what they don’t love at all) helps you provide the best environment possible to your guests.

Are you, your inn, or your area famous for anything?  For example, you could have won a breakfast recipe. Your inn may have received a prestigious award.  You area could be home to the world’s most awesome event.

Be sure to emphasize these accolades in your marketing messages.  Marketing messages can be spoken (e.g. what you tell your guests in person or over the phone), be online (e.g. your blog, newsletter, or website), or be in print (e.g. your sign or your brochure).

It is fundamental that you know what makes your inn so special.  What do you offer that other area accommodations do not?  In marketing, this is called your “unique selling point(s).”

What attracts people to your local area?  It could be one or more of the following:

  • Business
  • Concerts
  • Conferences
  • Festivals
  • Nature
  • Sports
  • Universities

In response to the question, “What is your area’s best kept secret?” you could reply in any of the following ways:

  • Tell about a famous local legend
  • Recommend your favorite local restaurant
  • Reveal a local hot spot not commonly known to tourists
  • Reassure them you are not hiding any local area secrets and that you will gladly answer all of their questions to the best of your ability

Thus, answering guest questions they want more information on is a great way to let someone know about your bed and breakfast inn.

Images by Marcus Berg of Unique Angles Photography

Easy Ways to Better Understand Your Guests’ Lifestyles

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Understand your guests’ lifestyles to satisfy their unique needs.  The more information you know about your potential guests, the better you are able to target your marketing messages and offer attractive hospitality services.

There is no point in trying to be everything to everyone.  It is rarely possible to satisfy all customers in the same way.  When you know what your potential guests’ values and what motivates them, you are better able to attract them.

Lifestyles are ways of living based on motivations, needs, and wants:

  • Activities: actions pursued for pleasure or relaxation
  • Attitudes: feelings about people, things, or situations
  • Beliefs: trust, faith, or confidence in someone or something
  • Interests: curiosity, attention, or concerns about something
  • Opinions: judgments or ways of thinking about something
  • Values: important and lasting ideals

These lifestyle factors can explain why your audience buys the products and services they do.  There is power in knowing how your prospects make their buying decisions.

How you package and promote your services is a key component of your marketing strategy.  Put together a list of different guest personas you want to attract that is based on what is in your local area, your unique talents, and your amenities.

First, ask yourself these three questions:

What is in my local area? This could be anything from college campuses, to concert venues, to national parks, to business conferences.  Once you know what is in your local area, you can better understand your potential guests’ lifestyles.

What are my unique talents?  If you are an official tour guide (local trail and/or hiking tours), a party planner (excellent anniversary parties), a massage therapist (with a spa on site), a vegetarian-only chef (cooking for vegetarians and vegans), then you have a better idea of the lifestyles’ of the guests you want to attract.

What amenities do I provide my guests?  This could be anything from game rooms, to gardens, to hot tubs, to luxurious linens, to indoor and/or outdoor pools, to tea rooms.  Understand what amenities you have that are attractive to potential guests.

Then segment your customers into different personas.  For example:

These are easy ways to better understand your guests’ lifestyles.  Then you can promote your place of hospitality (bed and breakfast, inn, resort, restaurant, etc.) on your website and through social media.

Kristi Dement at Bed and Breakfast Blogging can help you attract more guests.  Click here to contact me and/or feel free to comment below on what you do to attract more guests.

Image by Marcus Berg of Unique Angles Photography

Everybody Writes: Email & More

everybody-writes

Ann Handley, author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, offers tips for writing email and much more.  This can be applied to bed and breakfast marketing as well.

Writing For Email:

  • Use short subject lines (Vacation in “Your Location”)
  • Let your free flag fly (“your third night is free”)
  • Use the recipient’s first name (to personalize it)
  • Keep the email copy short (remember WHY you are writing it)
  • Be a real person and communicate with a real voice (write like a friend)
  • Show enormous empathy (“we understand your need to get away”)
  • Use real images (show inviting pictures of your B&B)
  • Have a specific call to action (ex: click here to subscribe to our blog posts)
  • Make sure you are aware of CAN-SPAM Act of 2003 (spam = legal trouble)

Writing For Landing Pages:

  • Match the message to the promise
  • Avoid sharing too much information (keep it to the point)
  • Keep your headline benefit-driven (what is in it for them?)
  • Be brief in subheads (most of the time)
  • Use second person with action verbs (a lot of “you” and “your”)
  • Be blindingly obvious as to what the person should do next (“book now”)
  • Use buttons that are big, bright, and bold
  • Show, don’t tell
  • Keep things simple
  • Use trust indicators and social proof to reduce anxiety (ex: TRUST-e, BBB)

Writing Headlines:

  • Create a curiosity gap, but with moderation
  • Promise what you are going to deliver
  • Place your reader directly into the headline
  • Use numbers (helps people know what to expect before they read it)
  • Use lively words: ultimate, brilliant, awesome, intense, hilarious, smart, critical, surprising, etc.

Ann Handley, author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, gives practical tips for writing your “Home” page and your “About Us” page.

Writing A Home Page:

  • Speak to your audience
  • Tell people what is in it for them
  • Know what motivates your audience
  • Keep it simple
  • Use words your audience uses
  • Communicate clear value
  • Convey trust
  • Social proof

Ann Handley recommends that your home page leave the reader feeling like, “We get you.  And what’s more, you belong here.  We understand your challenges, your fears, your pain, your hopes, your needs…”

Writing The About Us Page:

  • The best “About Us” pages are not really about the company
  • Those pages focus on relaying who they are in relation to the reader
  • Talk about what you do for customers (your B&B guests)
  • Show a human, accessible side
  • Show your people as real people
  • Bring your customers into your story (real stories from your guests)
  • Why do customers care about what you do?
  • How have you helped them?
  • Put customer testimonials on video (with guests permission, do video testimonials)

Getting To Know The Staff:

  • Favorite quotes
  • What they eat for breakfast (may be a signature dish from your inn)
  • Music preferences
  • Travel experiences
  • What they do in their spare time (may be leisure activities near your inn)

With any kind of writing these valuable suggestions from Ann Handley can be implemented. Then bed and breakfasts will likely attract more business. If you are too busy as an innkeeper (or have no desire to do marketing), contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.

Image by Marcus Berg of Unique Angles Photography

4 Secrets to Biltmore Success

secrets-to-Biltmore-success

What are some of the secrets to Biltmore success?  I am referring to America’s largest private residence, the two-hundred and fifty room Biltmore Estate.  After six years of construction while collaborating with architect Richard Morris Hunt and landscape architect Fredrick Law Olmstead, on Christmas Eve in 1895 George Vanderbilt officially opened Biltmore House.

George Vanderbilt pictured the possibilities for his family and friends on his eight thousand acres of Blue Ridge Mountain beauty.  In present day, the Estate includes:

  • delightful shops
  • four-star Inn on Biltmore Estate
  • gorgeous gardens
  • romantic restaurants
  • wonderful winery

Today, with two hundred full-time employees and a total of over eighteen-hundred employees working for The Biltmore, bed and breakfast owners may wonder what they have in common this hospitality giant.  If we can understand what helps make the Biltmore such a success, then hoteliers (as well as owners of restaurants, shops, and wineries) can apply this knowledge to run their own hospitality businesses better.

Secret #1: Offer add-ons, like tours and activities, to your guests.  This caters to individuals who have the ability and desire to pay more for these additional benefits.

The visitors to the Biltmore Estate can opt for additional tours:

  • Audio Guide to Biltmore House: capture the feeling of being guided through Biltmore’s grand rooms by our curators and hosts on this ninety-minute audio tour filled with stories about the Vanderbilts and treasures in their collection
  • Behind-the-Scenes Guided Upstairs-Downstairs Tour: in this sixty-minute guided tour, descend the back stairs to explore servant life at Biltmore, discover cutting-edge technology that kept America’s largest home humming, visit the domains of the butler, head housekeeper, and lady’s maids, then continue on to a suite of guest rooms to learn about grand house parties hosted by the Vanderbilts
  • Rooftop Tour: enjoy amazing views from rooftops and balconies and get a closer look at the design and construction of the Biltmore House with this sixty-minute guided tour of areas not on the regular house visit
  • Legacy of the Land Tour: take a motor coach tour of the estate and learn about the history of the land, structures, and former residents while visiting areas not usually open to guests

For an additional cost, visitors to the Biltmore Estate can participate in certain activities (available seasonally):

  • Biking
  • Carriage Rides
  • Fly-fishing School
  • Guided Horseback Trail Rides
  • Land Rover Experience Driving School
  • River Rafting, Kayaking, and Paddleboarding Trips
  • Segway Basic, Off-Road, and West Side Tours
  • Sporting Clays School

Morehead Manor Bed and Breakfast of Durham, North Carolina gives guests options for extras, such as:

Rosemary House Bed and Breakfast of Pittsboro, North Carolina offers add-ons, such as:

  • bouquet of roses or variety of flowers
  • chocolate-dipped strawberries
  • fruit and cheese plate
  • handmade Deneen pottery mugs
  • restaurant gift certificates
  • wine tastings for two at five local wineries

Secret #2: Variety encourages your guests to return.  Always keep things fresh.  Each Biltmore experience is different.  As the seasons and their themes change, so does their décor and displays.

For example, during our visit to the Biltmore, they had a Downton Abbey theme and featured real gowns worn on that popular British television show.  They had signs informing visitors about the material of the gown and what was happening in history during the time it was made as well as more information about the character who wore it on the television show.  A Biltmore employee revealed to us that each gown was literally made in that time period or individually hand-made to be authentic to that time.

Many inns choose to decorate during major holidays, such as Christmas.  One of the Biltmore’s biggest attractions are its Christmas displays.  In addition to the obvious holidays, how about choosing a less commonly celebrated holiday like Arbor Day?  Plant a tree in the backyard of your bed and breakfast.  Then show the growth of that tree by taking its picture each year.  Many innkeepers have their inn for more than twenty years, so this could really be a focal point in your yard.

On the topic of gardening and variety, Biltmore plants things that will bloom at different times of the year.  The acres of gardens were designed by Frederick Law Olmstead, the father of American landscape architecture. That way whenever people visit, they will see something pretty.  When we visited the Biltmore Gardens, the tulips were in full bloom.

Secret #3: Offer a closer look at your inn.  The Biltmore Estate is full of carefully researched stories of its past.  The people who lived and worked at Biltmore, the events and people they hosted, and how historical events (including war) affected them.  The Biltmore has many stories to tell.

I was impressed that was a huge painting of the architect and one of the gardener.  The audio guide noted that this was rare for a wealthy person to have portraits made of two people that worked for the family.  This is a testament to how George Vanderbilt honored his employees and valued their contributions to the overall look of his estate.

1898 Waverly Inn of Pittsboro, NC has photo albums with historical pictures of the people that actually lived at their inn.  The Esmeralda Inn and Restaurant of Chimney Rock, NC also is full of history, including a Presidential visit and two fires.  If your inn is brand new, then share pictures of its construction and let your guests know the steps it took from the time you decided to build your bed and breakfast to the time that you opened your doors.

Find your bed and breakfasts’ story.  Some name their rooms after a significant person in history or after their official state symbols such as the state bird and state tree.  Then you can tell stories about the people who made important contributions in history or about how your state symbols came to be.

Secret #4: Make visitors feel welcomed and appreciated.  Biltmore employees are very attentive, polite, knowledgeable, and helpful.   They go out of their way to help you and smile while doing so.  Let that be said of you and your inn.  Extend to your guests your greatest hospitality, and they will reward you by returning and referring others to visit.

While there is no other place quite like the Biltmore Estate, we can implement some of their secrets and apply it to achieving our own success. Innkeepers can ask themselves if they offer extras, create a variety of looks and themes throughout the year, reveal a deeper look to guests, and help their guests feel appreciated. May your place of hospitality be profitable like the Biltmore.

Do you want help marketing your bed and breakfast onlineBed and Breakfast Blogging writes search-engine-optimized blogs as well as gives inns an active presence in social media.  Let us do that work for you so you can focus on what you do best!

What Mentally Strong People Do

13thingscover-e1407853185250I kicked off 2015 with my first blog post discussing how to have extraordinary productivity. This post will highlight the book, “13 Things Mentally Strong People Don’t Do: Take Back Your Power, Embrace Change, Face Your Fears and Train Your Brain for Happiness and Success” by Amy Morin.

The author defines mental strength as being able to regulate your emotions, manage your thoughts, and behave in a positive manner.  Anyone has the power to improve their mental strength.  The benefits of mental strength include:

  • Increased resilience to stress: better equipped to handle problems more efficiently and effectively
  • Improved life satisfaction: behaving according to your values = peace of mind, recognizing what’s really important in life
  • Enhanced performance: helps you reach your full potential

So what are the 13 things mentally strong people don’t do? Then we look at what they do instead.

1) Mentally strong people don’t waste time feeling sorry for themselves:

  • Focus on what they can still accomplish with their life
  • Choose to take control and change their attitude
  • Make a conscious decision to celebrate life’s gifts
  • Feel grateful for what they have
  • Volunteer, stay active, and continue to learn new things
  • Look for the silver lining in circumstances
  • Actively problem solve to improve situations
  • Participate in experiences/activities that help them feel better
  • Stay focused on what they do have rather than what they don’t have

2) Mentally strong people don’t give away their power:

  • Set limits to create healthy boundaries
  • Don’t depend on others to regulate their feelings
  • Don’t let others define their self worth
  • Don’t avoid addressing the real problem
  • Don’t become a victim of their circumstances
  • Don’t give other people’s words more power than they deserve
  • Don’t lose sight of their goals
  • Speak up when people hurt their feelings so they don’t grow resentful
  • Forgive those who attack them so they don’t have any more power over them
  • Forgiveness reduces stress, increases tolerance to pain, and can lengthen life
  • Let go of their anger to focus their energy on a worthwhile cause
  • Don’t allow any one person’s opinion to define them
  • Evaluate feedback to determine if it has any validity
  • Remind themselves they have a choice in everything they do, think, and feel
  • Choose to define who they are going to be in life
  • Realize no one else has the power to control how you feel
  • Set healthy emotional and physical boundaries with people
  • Behave proactively by making conscious choices about their responses
  • Take full responsibility for how they choose to spend their time and energy
  • Are willing to examine feedback and criticism without jumping to conclusions
  • Don’t blame others for their own behavior
  • Don’t allow criticism to control how they feel about themselves

3) Mentally strong people don’t shy away from change:

  • Know that staying the same often means getting stuck in a rut
  • Open to learning new things, improving their life, developing healthier habits
  • Focus on what they can do to make a positive difference
  • Make changes based on what is best
  • Don’t allow emotions to make the final decision
  • Create a successful plan for change
  • Create goals they would like to accomplish in the next 30 days
  • Establish accountability and monitor their progress
  • Behave like the person the want to become
  • Set realistic time frames and reach their goals

4) Mentally strong people don’t focus on things they can’t control:

  • Focus on what they can control
  • Don’t waste energy worrying about what they can’t control
  • Point out the positives in others making a genuine effort to create change
  • Stop trying to force people to be different
  • Ask for help when they need it
  • Keep the emphasis on influencing others rather than controlling them

5) Mentally strong people don’t worry about pleasing everyone:

  • Don’t base their self-worth on the way other people seem to perceive them
  • Don’t make decisions based on trying to please everyone
  • They are authentic to who they really are
  • Recognize that worrying about trying to please everyone is a waste of time
  • Know exactly what their core values are so they make the best choices
  • Have more time and energy to devote to their own goals
  • Say no when they don’t want to do something
  • Behave assertively even when speaking up may not be well received
  • Don’t lose sight of who they are and what their values are
  • Don’t automatically say yes to an invitation, they consider if it’s a good choice
  • Don’t agree with people and comply with their requests to avoid confrontation
  • Know that they do not have to go along with the crowd
  • Can express their own opinion even if it goes against what the majority of people think

6) Mentally strong people don’t fear taking calculated risks:

  • Make decisions based on logic
  • Know that emotion interferes with making logical choices
  • Weigh the potential costs against the potential benefits
  • Decide if it will help them achieve their goals
  • Consider the alternatives
  • Ask, “How good would it be if the best scenario came true?”
  • Ask, “What is the worst thing that could happen and how could I reduce the risk that it will occur?
  • Willing to do more research in order to calculate the risk better
  • Resolve to make the best decision possible with all the information that is available
  • Monitor the outcomes of the risks they take
  • Make strategic judgments not blind gambles
  • Are willing to take risks that cause them discomfort
  • Don’t allow irrational thoughts to influence their willingness to try something new

7) Mentally strong people don’t dwell on the past:

  • Shift their thinking to move forward
  • Give themselves something else to think about
  • Establish goals for the future
  • Focus on the lessons they’ve learned
  • Think about the facts, not the emotion
  • Look at the situation differently
  • Make peace with the past
  • Practice forgiveness
  • Accept experiences so they can live in the present

8) Mentally strong people don’t make the same mistakes over and over:

  • Learn from their past mistakes and don’t repeat them
  • Find out what went wrong and what they could have done better
  • Know what they will do differently next time
  • Create a written plan to prevent repeating the same mistakes
  • Establish behavior that will replace the previous behavior
  • Hold themselves accountable and think about alternatives
  • Use positive self-talk and keep their goals in mind
  • Create a list of reasons why they don’t want to repeat your mistake
  • View mistakes as an opportunity to improve themselves for the future
  • Acknowledge personal responsibility for each mistake
  • Don’t make excuses or refuse to examine their role in the outcome
  • Don’t put themselves in situations where they are likely to fail

9) Mentally strong people don’t resent other people’s success:

  • Secure enough not to be threatened by the success of others
  • Avoid comparing themselves to others
  • Focus on their strengths, not their weaknesses
  • Don’t insult other people’s accomplishments
  • Stop trying to determine what is fair
  • Focus on cooperation not competition
  • Happy about others’ accomplishments
  • Create their own definition of success
  • Replace negative thoughts with more rational thoughts

10) Mentally strong people don’t give up after the first failure:

  • Don’t allow failure to define who they are
  • Know that deliberate practice is more important than natural talent
  • Accept that failure is part of the process that helps you learn and grow
  • Realize failure is often part of the journey to success
  • Learn from their failures
  • Understand they will be okay even if they fail repeatedly
  • Rest assured that they are becoming better with each failure
  • Resolve to try again even if previous attempts were not successful
  • Develop a new plan to increase their chance of success

11) Mentally strong people don’t fear alone time:

  • Use alone time to reflect on their goals and set future goals
  • Write in a journal
  • Learn meditation which can improve health, emotions, memory, etc.
  • Take a few minutes every day to be alone with their thoughts
  • Reflect on their goals and progress every day

12) Mentally strong people don’t feel the world owes them anything:

  • Know that life isn’t meant to be fair–that some people have more positive experiences than others
  • Realize they have choices in how they respond to disappointments
  • Spend more time helping others
  • Behave like a team player
  • Focus on their efforts, not their importance
  • Acknowledge their flaws and weaknesses
  • Stop and think about how others feel
  • Don’t keep score
  • Practice humility which makes them stronger
  • Have a healthy amount of self-esteem
  • Focus on what they have to give, not what they want to take
  • Give back to other people in need

13) Mentally strong people don’t expect immediate results:

  • Don’t underestimate how difficult change is
  • Recognize that progress isn’t always obvious
  • Know what kind of results to expect to see in a specific time frame
  • Practice delayed gratification
  • Keep their eyes on the prize
  • Remind themselves of their goals in creative ways
  • Celebrate the milestones along their journey
  • Deal with the feelings of frustration and impatience in a healthy way
  • Pace themselves for the long haul
  • Establish realistic expectations and don’t expect results tomorrow
  • Look for areas in their life where they can improve
  • Focus on finding strategies to help them develop the skills to make progress
  • Develop a plan to help themselves resist temptation
  • Find accurate ways to measure their progress

Maintaining mental strength means…

  • Incorporating mental strategies in your life that will help you reach your full potential
  • Looking at what you’re doing well and build on your strengths
  • Identifying the areas that need improvement and challenge yourself to get better
  • Monitoring your behavior and identify strategies to help you be more productive
  • Regulating your emotions to change how you feel
  • Changing how you think and behave
  • Evaluating your thoughts to make sure they are realistic and productive
  • Asking for help when you need it and surround yourself with supportive people
  • Committing to being a healthy role model for others

Developing mental strength is not about being the best at everything–it means knowing that you will be okay no matter what happens!

Visual Storytelling: Responses

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Ekaterina Walter and Jessica Gioglio, authors of the book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand remind us that anything can happen at a moment’s notice online.  Companies need to identify common occurrences, both positive and negative.  It means looking for opportunities to create visual content solutions all around us.  Some strategies include:

  • Understand the most important factors that can influence sales and customer leads
  • Weather may be an important theme to craft content around
  • At key times of the year, companies can announce awards, rankings, events, speeches, partnerships, and make other announcements
  • Understand the most frequently asked service inquiries and comments, both positive and negative
  • Develop a robust content library to allow time for real-time opportunities
  • The best storytellers play off their audience responses to hit the message home
  • Extend the life of conversations and engagement as long as it is relevant
  • Look at the content fans are sharing each day

While on the topic of user generated content, there is a higher barrier to engagement if it is not natural for fans to share visual content.  Reward sharing behavior with a campaign, contest, and/or rewards.  Look for themes in the most common types of photos, videos, hashtags, and sentiment.

Choose a clear call to action such as a unique hashtag available across all social media channels.  Make full disclosure to customers how and where their photos and videos will be shared.  Highlight examples to show a range of creativity.  Give rewards and recognition by having an “image of the week” or randomly sending a thank you.

Customers can share their own content through videos shared on social networks like YouTube, Instagram, and the Vine.  Look at your content calendar to determine which video(s) will help tell your visual story in a way that other media cannot.  Think about your target audience, desired end goals, and what resources are available.  Evaluate the needs of your audience and show off your personality.  Mix up the content to a variety of different types and lengths of videos. Common videos include:

  • Announcements
  • Behind-the-scenes
  • Case studies
  • Celebrity partnerships
  • Community involvement
  • Company overview
  • Demos
  • Event highlights
  • FAQs
  • Goals
  • How-to
  • Live streams
  • Office tours
  • Parodies
  • Testimonials
  • Video blogs
  • Visual portfolios

Fan shared content as well as company made videos can show another side to a business. The key is to make the most of what customers are saying about you.

 

Image by Marcus Berg of Unique Angles Photography