If you have not yet read the #1 bestselling book about Twitter by Mark W. Schaefer, called The Tao of Twitter, we highly recommend it. We have shared how Twitter can help you get more business as well as explained Mark's three essential components to achieving Tao:

  • Targeted connections
  • Meaningful content
  • Authentic helpfulness

We have gone in depth on Mark's concept of providing authentic helpfulness. Now we will explore how to attract the right Twitter followers (targeted connections) to find your tribe.

  • Start following people, companies, and brands you already know using the search box
  • Look at Who To Follow (Twitter makes recommendations based on who you are already following)
  • Mine Twitter lists which are categorized by special interest or geographic location
  • Use Twellow an exhaustive directory of Twitter members by every category, industry, interest, and city
  • Add yourself to up to ten special-interest categories to make it easy for people to find your B&B
  • Search for related businesses by relevant hashtags
  • Look through other social media accounts
  • Go hyperlocal to find real time tweets within a few miles of where you are
  • Find by "prominence" at WeFollow a user-generated directory
  • Join Twitter chats--regularly scheduled online meetings based on special interests
  • #Discover to find friends, popular accounts, or activity
  • Add your Twitter handle to your business cards and email signature
  • Consistently tweet quality content to provide value
  • Make tweetable moments in presentations
  • Live tweet an industry event hashtag
  • Hold a contest to get new people to follow you and retweet your contest to other potential connections
  • Team up with another business, brand, or a media partner
  • Offer exclusive content, discounts, and insider access to your Twitter followers
  • Watch what and who your followers are talking about
  • Use advanced search for more in-depth searching
  • Use specialized search prompts "keyword" near: location

Bed and breakfast owners and innkeepers will be well on their way to building a relevant and targeted community. Let Bed and Breakfast Blogging write search-engine friendly blogs and give you an active presence on social media so your rooms are consistently booked.

About the author 

Kristi Dement

Tapping into her love of hospitality & accommodations, as well as her talent for marketing, Kristi started Bed and Breakfast Blogging in November of 2013. She loves helping owners of B&B inns & other properties become more effective with their marketing. She is a member of the Association of Lodging Professionals. 

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