What should my inn blog about, you ask? Since each inn is unique, your blog should give readers a better understanding of your particular bed and breakfast. Is your location a relaxed beach setting, a scenic mountain location, a rural country farm, a contemporary urban inn, or something else entirely? Entice your website visitors to stay at your bed and breakfast. Pictures are a very visual way to attract vacationers.
Why do people visit your local area? What local leisure activities can guests participate in? Does your area have any local tourist attractions? Blogging about this will give you fresh content and keywords for search engine optimization. Moreover, knowing this information helps you target different types of guests:
- Antique lovers
- Art and drama lovers
- Board game players
- Business groups
- Business travelers
- Class reunion attendees
- Environmentally conscious people
- History buffs
- Hobby lovers
- Mystery lovers
- Pet owners
- Relaxation seekers
- Shoppers and antique lovers
- Sight seers
- Spa lovers
- Special occasion reasons (birthday, anniversary, family reunion)
- Sports spectators
- Wedding guests
- Wine lovers
Do you offer any special packages or retreats?
How does your inn serve breakfast? Some B&B inns have their own restaurant. Some bring breakfast to your room on a tray while others have a common dining area for guests. At some bed and breakfasts, guests can choose from a menu what they would like to have while at others everyone the same delicious gourmet cooking.
Be sure to ask guests if they have special dietary needs. Your blog can feature pictures of your breakfasts as well as recipes of guests’ favorite dishes.
What kind of amenities can your guests enjoy?
Potential guests also like to know more about the owners, innkeepers, and staff members of bed and breakfasts. Be sure to put their pictures on your website including their name, a couple sentences about what they do, and what they recommend guests try when they visit. You could even feature staff members that receive a lot of compliments from your guest feedback.
Be sure to tell guests what you, as an innkeeper, love the most. Let them know that you will be attentive to their needs, but also give them the privacy they desire. If you have a historic bed and breakfast, be sure to share your inn’s history.
Do you have any accreditations or affiliations? Membership in a bed and breakfast association and/or having received a certain award or level of distinction will set you apart from other bed and breakfasts.
Do you have your own bed and breakfast shop?
How does your inn celebrate the seasons?
How does your inn celebrate holidays?
Your inn can blog about remodeled or redecorated rooms. Improvements to your inn are worth talking about. Previous guests may want to return based on your description of the new changes.
Do you offer any incentives for frequent stays and/or referrals? Reward your guests for returning and recommending your B&B to friends. On the topic of frequency, be sure to have a frequently asked questions section on your website.
Let guests know how to connect with your bed and breakfast on other social media websites. Have a presence on one or more of the following websites can make a big difference in your visibility online.
When you share your blog on social media, this lets people know more about you and your bed and breakfast inn. Give website visitors an “inn-side” look at your B&B from behind the scenes. Having a blog and being active on social media is a great way to draw more attention to your website.
Don’t have the time or desire to write a blog or stay active on social media? Let Kristi Dement and her team at Bed and Breakfast Blogging do all the hard work for you. Her clients see results with consistently booked rooms.
Image by Marcus Berg of Unique Angles Photography