How to Host Elegant Private Parties at Your Inn

Wondering how to host elegant private parties at your inn?  All types of private parties may be hosted at your inn, depending upon your inn’s location, accommodations, amenities, and space.  Another factor in determining which types of parties to host can be the number of rooms or areas (indoor and outdoor) that you have to offer your party guests. 

It is important to specify on your website and in your marketing materials the square footage of each space as well as the number of guests you can comfortably accommodate. Indicate if there are handicap-accessible areas for your guests.  Also specify your policies on catering and access to your kitchen. Do you want to cater the events yourself or do you have a “preferred list of vendors” that you work with?

Rental rates depend upon the time of year, the type of event, and the length of their visit.  It is important to NOT specify prices IF you want to give yourself some flexibility when it comes to pricing.  Some types of parties are more expensive to host than others.  Also, some guests can be “harder to please” than others.

Let’s talk about parties that typically take place during the day time.  This could include the following:

Baby showers: Have you thought of hosting baby showers for expectant parents?

Tea parties: Do you have a tea room or host afternoon tea parties for your guests?

Wedding showers: Even if you do not host actual weddings, could you host wedding showers for soon-to-be-married couples?

 

Parties that typically could take place both day time and night time:

Book signings: Do you have famous local authors interested in you hosting their private book signing party?

Family reunion celebrations: Is your inn located in a centrally convenient place for families from several popular areas to meet?

Fundraisers: Do you host parties for non-profit organizations raising money for good causes?

Graduation parties: Are you located in a city known for its local colleges and universities?

 

Now, let’s focus on parties that typically take place during the evening.  They include:

Dinner parties: What organizations (profit and nonprofit) would potentially be interested in you hosting their dinner party?

Formal dances: Perhaps your local Historical Society or Chambers of Commerce would like you to host a formal dance?

Murder mystery parties:  Even if you have not hosted them before, what about arranging for a murder mystery party at your inn?

Wedding receptions:  Do you host weddings and/or receptions?  

 

Have a different checklist of items, depending upon the type of party:

Beverages: is this an event that typically serves alcohol?; do you have a license to sell alcohol or do you allow guests to bring their own libations?; non-alcoholic beverages include: punch, juice, non-alcoholic fruity drinks (a.k.a. “mocktails”), soda, tea, and water

Date and time options: list available dates and times for each type of event (this is why you must keep a very organized calendar)

Decorations: of course the decorations will depend not only on the type of gathering you are hosting, but also if it has a particular theme; you may have some decorations that you can buy to regularly display (such as a lacy antique baby buggy as baby shower decor for every baby shower you host)

Flowers: consider coordinating all of your floral arrangement requests with one particular florist (so in exchange they give you a discount for your exclusive business)

Food: if you are catering, offer a variety of menu choices for each type of party; consider accommodating particular dietary needs or preferences of your group (such as gluten-free, low cholesterol, low sugar, non-dairy, vegan, vegetarian, etc.)

Location: specify the places on your property that will be reserved strictly for the party guests for each party type you host as well as how many people each place can accommodate  

Music: provide a list of music (either a selection of live performers or recordings of musicians) that guests have the option of hearing; the music you play at a baby shower will be different than the music played at a wedding reception

Party events and games: fundraising parties may feature an auction whereas baby showers may have a variety of fun games for the expectant parents

Pictures: if possible, take lots of pictures of the event to share with the people who arranged for the event to take place at your inn; always ask permission before sharing photos of guests attending private parties at your inn with the public (through your website, blog, social media, or in photo collections for potential clients to see)

Price: of course you should make a profit from hosting private parties; think about potential costs associated with different events (including the cleaning and not being able to use the inn for other events at that time)

It helps, but it is not a requirement to have a professional wedding or party planner on your staff.  You may want to work out an arrangement with a local wedding or party planner to handle all of the planning details given your specific list of requirements (including costs, caterers, etc.).  In addition to renting out rooms, you can make a pretty profit hosting events (even when you have to give a percentage to a professional party planner who manages all the details for you). 

Image by Marcus Berg of Unique Angles Photography

How To Create Remarkable Holiday and Seasonal Packages

I am presenting a Professional Association of Innkeepers International (PAII) webinar called “Creating Holiday and Seasonal B&B Packages” on Wednesday September 20, 2017 at 2 pm EST.  Attendees will hear examples from actual holiday and seasonal packages currently (or previously offered) at B&B inns.  

You will learn WHY you should offer holiday and seasonal B&B packages to your guests.  Hint: it has to do with repeat visits throughout the year AND adding an additional stream of revenue to your business.  

Discover why it is important to customize your own packages.  Take your local area into account as well as the interests of the types of guests you host.  Your packages can also relate to a specific culture, your inn’s history, your inn or city’s name, and your guest room themes.

We will discuss the disclaimers you may want to add to set clear guidelines and manage expectations.  I will discuss key issues that matter to your bottom line.  

Your inn can celebrate many seasons and holidays, including:

  • Fall
  • Halloween
  • Veteran’s Day
  • Thanksgiving
  • Winter
  • December Holidays
  • New Years Eve
  • Groundhog Day
  • Valentine’s Day
  • St. Patrick’s Day
  • Spring
  • Easter
  • Mother’s Day
  • Memorial Day
  • Summer
  • Father’s Day
  • Independence Day
  • Labor Day

I give specific examples of real bed and breakfast packages that relate to the seasons and to holidays.  I state that the best way to learn more about the packages is to click on their respective website links.  For those of you who would like my list of links as well as my list of potential disclaimers you may want to add to your packages, please contact me and I will email you that information.

I do share which season of the year has the least amount of packages during its months.  This is a great opportunity to stand out by being the inn that offers a package for only during those few months.  

You may email me any questions you have after watching my presentation.  I am happy to provide specific, practical advice about how you can maximize packages at your inn.  I will insert the link to watch the webinar right here

Bed and Breakfast Blogging helps places of hospitality grow their business through strategic online marketing which includes blogging, social media, and email marketing.  The bottom line is that we can improve your bottom line!  

Image by Marcus Berg of Unique Angles Photography

Shatter the Disastrous Myths About Bed and Breakfasts

It is time to shatter the disastrous myths about bed and breakfasts. There are a handful of reporters recently who have published stories that seem to be more about their own awkward hang-ups than about having real issues with where they stayed. Also, most of their disappointments could have been prevented through simple actions like looking at the accommodations’ website and reading guest reviews before their booking rooms.

Most bed and breakfasts are NOT about staying at grandma’s house with doilies. While some bed and breakfasts are located in historic mansions, that does not mean they have thin walls, squeaky bed frames, and creaky floors. Many of those inns have been painstakingly returned to their original glory with added insulation (if needed), restored or new furniture, and repaired or refinished flooring.

99% of bed and breakfasts offer private, connected bathrooms for their guests to use. Bed and breakfasts with good websites always show pictures of their guest rooms and bathrooms and even specify which amenities come with each of their rooms. Hotels are not the only ones with private balconies, sitting areas, gardens, pools, restaurants, and gift shops. There are plenty of inns offering these same luxuries.

Bed and breakfasts are always unique. Every inn is different and offers its own special personality and experiences. Guests choose bed and breakfasts based on its location, style, local attractions, and personal preferences. Bed and breakfast inns can come in a wide variety of types to choose from, including:

  • scenic mountain bed and breakfasts
  • modern boutique inns
  • bed and breakfast farms
  • pet-friendly inns
  • B&B retreats for authors or artists
  • bed and breakfasts on the water
  • environmentally friendly inns
  • bed and breakfasts in secluded locations
  • kid-friendly inns

There is a reason why they are called bed and breakfasts. Hotels often offer “continental” breakfasts that leave much to be desired. Innkeepers often have culinary training as well as a natural talent and passion for cooking. Many bed and breakfasts accommodate guests on restricted diets.

Preferably while booking your room, be sure to indicate any food allergies or dietary guidelines. Whether you are on a gluten-free, dairy-free, low cholesterol, reduced fat, no sugar added, vegan, or vegetarian diet, bed and breakfast chefs can make something you will enjoy eating that does not compromise those standards.

You do NOT have to have conversations with other guests if you feel like keeping to yourself. There is no “dreaded obligation” to have small talk with strangers. At breakfast time, many inns offer tables for two or even in-room dining. It is less common for there to be one common breakfast table for all the guests to sit at. This is a win-win for shy and outgoing guests as well as perky and not-so-perky guests. You can seek interaction or keep to yourself. It is completely up to you!

Innkeepers want to provide their guests with the best hospitality experience possible. Bed and breakfast staff do not try to “hover” over their guests. They remain attentive (they are there if you need them) yet not intrusive (they give you space and privacy). They respect their guests’ wishes for peace and quiet. Some places offer private entrances, separate cottages or guest houses.

Bed and breakfasts are a great value. They offer free breakfast, free parking, and complimentary refreshments. Most offer free wireless internet and some have free DVD libraries and even provide free streaming video services like Netflix. Hotels charge extra for these things. There is no such thing as “free room service” at hotels.

If you like impersonal and stuffy hotel chains, then maybe bed and breakfast inns are not for you. However, many of you (if you have not already) will visit a bed and breakfast inn and never go back to staying at hotels!  

Owners and innkeepers, are you looking to improve your online marketing results?  Want to educate potential guests about what makes your inn more appealing than your local competition? Bed and breakfast blogging offers professional services including blogging, e-mail marketing, social media, and reputation management.  Don’t have time or don’t know where to start? Contact Kristi today for a free consultation!

Image by Marcus Berg of Unique Angles Photography

Do You Know What Makes Your Inn Stand Out?

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?  What kinds of guests do you want to attract?  

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area?  Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.
  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.
  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).
  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.
  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.
  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.
  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.
  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  
  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.
  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.
  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  
  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media.  
  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants .
  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.
  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).
  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.
  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.
  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.
  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  
  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.
  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  
  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  
  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Indoor Fun (Outside of the Bed)

Wonder what to do at a bed and breakfast (outside of the bed)? While getting extra rest (and more affection) can be incredible, there is other bed and breakfast indoor fun to experience.  I also will highlight some of the benefits of having fun.

Bed and breakfast inns may offer luxurious indoor amenities and places such as:

  • Gift shop
  • Hot tub
  • Libraries
  • Pool
  • Pool table
  • Restaurant
  • Sauna
  • Screening room 
  • Spa

Innkeepers often have common rooms for B&B guests that include the following:

  • Artwork on display
  • Board games
  • Books
  • Decks of cards
  • Magazines
  • Movies
  • Music 
  • Newspapers
  • Television 

Most bed and breakfasts offer free wi-fi internet access in your guest room and in common rooms.  This means that guests can go online for fun (or if you really must, for business).  

Some bed and breakfasts offer indoor activities such as:

  • Birthday and anniversary celebrations
  • Book discussion club
  • Cooking classes 
  • Scrap-booking retreat
  • Tea time
  • Quilting circle
  • Wine tastings

Some bed and breakfasts have entertainers come to their inn to perform for the guests on special occasions.  Sometimes it is the innkeepers that perform music for the guests. Other times, it is the guests who are encouraged to play the musical instruments at the inn (such as piano or guitar).

I have the kind of personality where I feel guilty if I am not working. Some of us really need to give ourselves “permission” to relax.  Here are just some of the important benefits we can all receive from unwinding and having fun:

  • Better perspective on what is really important in life
  • Increase in our overall productivity
  • Less stress and more peace of mind
  • More creativity to solve problems and/or earn income
  • Prevention of boredom (which can affect the ability to focus)
  • Replenishment of energy and motivation
  • Reward to yourself (and others) for having achieved specific goals

Regardless of the reason you would like to stay inside (such as the weather), bed and breakfast guests can find pleasant things to do.  Innkeepers are also more than happy to make suggestions for indoor activities.  Sometimes you don’t know what you’re missing until you ask.  

Image by Marcus Berg of Unique Angles Photography

Make It All About Your Bed and Breakfast Guests

Make it all about them. Make it all about your bed and breakfast guests.  Author Bruce Turkel, in his insightful book All About Them: Grow Your Business by Focusing on Others, makes it clear that what really matters to consumers is their own self-interest. Business owners (including innkeepers) can use that knowledge to make their businesses (specifically bed and breakfasts) about the people they are trying to reach (potential guests).

Author Bruce Turkel states that successful businesses created for today’s “all about them” economy realize what you do is less important than identifying who you are and why that resonates with current and potential customers (guests).  

Turkel stresses that “good brands make you feel good, but great brands make you feel good about yourself.” Things sell not because of what they can do, but because of how they make consumers feel.  

What attracts business to you and separates you from the competition (other accommodations)? Understand exactly what your customers are buying.  What do you provide that they cannot find anywhere else?  

Figure out who you are and what you stand for then communicate that identity.  Translate your message into customer centered communication that resonates with your audience.

What opportunities does your business provide for increasing customer satisfaction and company revenue?  What do you stand for?  Can you describe that in just a few words?  To determine what those few words are, Turkel recommends you consider five components.  

  • First, write down your company features and benefits.  This means everything you and your business offer including products, services, talents, skills, experiences, and so on.
  • Then write down your points of distinction.  What sets you apart from your competition? What do your clients identify about you?
  • Next, focus on the functional side of your business.  What features and attributes do you offer?
  • Then focus on the emotional side of your business.  How do your customers feel?
  • Lastly, this is when you can take reflect upon that information and know what you stand for and know who you are.  This is your brand promise.   

Innkeepers, do you make it all about your bed and breakfast guests?  Do potential guests know how you are different from other accommodations in your area?  

If you need help defining what makes your inn unique, so you stand out from other lodging choices, the Bed and Breakfast Blogging team is here to help.  Contact Kristi Dement for a free consultation today and she can start help you share your inn’s story with the world!

Can Your B&B Guests Charge Their Devices?

Can your B&B guests charge their devices?  With an increasing number of people owning and traveling with multiple mobile electronic devices, bed and breakfast inns must think about offering places (especially in their guest rooms) for their bed and breakfast guests to charge their electronic devices.

For example, just one person could bring their business cell phone, personal cell phone, laptop, e-reader, tablet, i-Pod, etc. You get the picture!  

The location of the charging stations/outlets should be conveniently located.  No one wants to move or duck behind furniture to get to them.  Ideally, they should be on either side of the bed, they can be built into lamps or desks, and be put near bathroom mirrors and guest room entryways.  

New bed and breakfast construction should plan to offer more outlets and USB ports than what was once the standard number of outlets. Older accommodations can have their outlets “retro-fitted” to handle multiple devices.  Of course, make sure your outlet strips are surge protected.

The 1810 Emerson House Bed and Breakfast offers guest rooms with a dual USB wall outlet for ease of charging all their electronic devices.  If this historic property can add the technology later, then so can your inn if it needs to be updated.

The Inn on First in Napa, California not only offers iPod docks, but also i-Pods with curated playlists designed to heighten couples’ romance.  Now that is going above and beyond guest expectations!

Bed and breakfast inns should think about their “plug-ability” for the electronic devices of their guests. The last thing they want to do is search for hidden power outlets and find out they are not in convenient spots or that they have more devices than outlets in the room!

If you do have extra outlets and USB ports, be sure to mention that on the list of guest room amenities on your bed and breakfast website.  On social media, you can share a picture of your own phone, tablet, laptop, i-Pod, and/or e-reader charging in a guest room and write something clever like “Our guests can easily charge a variety of electronic devices in the privacy of their own rooms.”

This is especially useful if some of your guests tend to be business travelers.  Consider putting a blog post about your business amenities, including any meeting and/or banquet rooms.  Offering your guests the ability to safely charge multiple electronic devices in their own guest rooms is smart hospitality. 

Image by Marcus Berg of Unique Angles Photography

How Bed and Breakfasts Can Win Like Amazon

Fast Company ranked Amazon the World’s Most Innovative Company in 2017.  Amazon is the largest American e-commerce company.  Founded on July 5 of 1994, Jeff Bezos selected the name Amazon as he looked through the dictionary.  He settled on “Amazon” because it was a place that was “exotic and different” just as he envisioned for his Internet enterprise.  Bed and breakfasts should each strive to be different and stand out in a unique and impressive way.  Think about how your inn can uniquely excel in hospitality, cuisine, and accommodations.

Bezos also noted that the Amazon river was by far the “largest” river in the world and he planned to make his store the largest in the world.  Amazon, as a company, has achieved enormous success.  Back in 1996, Amazon was only a $16 million company while Barnes and Noble was at the time a gigantic $2 billion company.  However, Amazon was the fastest company to reach one billion in sales. In 2016, Amazon’s revenue was $136 billion United States dollars while Barnes and Noble increased to a significantly smaller $4.16 billion.  

How did Amazon do it?  Amazon set goals to create something superior and completely new.  Jeff Bezos, who continues to record ideas as he thinks of them, made a list of 20 possible categories for his business and then decided that his best option was to start with books.  Years later Amazon would become one of the world’s best known companies and be referred to as “the everything store.”

While publishers complained when Amazon let its users publish book reviews (showing both the positive and negative comments), Jeff Bezos stated, “We make money when we help customers make purchase decisions.”  To him, it was so people could make informed choices.  The user-generated content did give Amazon viewers an extra reason to visit their website: actual buyers of books were giving their honest opinions.  Now consumers can leave written evaluations of any of Amazon’s products.  Bed and breakfasts would do well to encourage their happy guests to leave reviews as well.

Amazon strives for continuous improvement and efficiency.  While you may be satisfied with the size of your business, there are always things innkeepers can do to make more money with each guest who visits.  Whether through added packages, special retreats, retail merchandise, or other extras, make it a goal to gain more business from every person who walks into your inn.

Names are so important for both people and places. Names help define people and brands. One of the most successful brands is Amazon.  Bed and breakfasts can look to Amazon for its success as a brand and its successful brand name. Since June 19, 2000, Amazon’s logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.  A good bed and breakfast logo can appear on merchandise you sell like coffee mugs, cookbooks, and aprons.  

Amazon carefully selects who they hire to join the company.  According to Amazon, they hire only the best and the brightest.  Some interview questions have been known to catch people off guard like, “Do you know why manhole covers are round?”  This is to judge the reasoning skills of interviewees as much as it is assess their intelligence.  This sets a high bar for the talent they hire.  While they have had some personnel issues as far as people electing to leave the company, many employees have done very well for themselves by staying.  Bed and breakfasts should also be selective when hiring more staff members.

One of Amazon’s core values is innovation.  They remain on the cutting edge of technology with their products and services.  As a company they love inventing things.  They are not held back by conventional thinking. They will quickly abandon old notions and embrace new ones when better options present themselves.  Likewise, innkeepers should stay on the cutting edge with their online marketing, reservation software, and so forth.

Amazon is known for their excellent customer service.  They offer a generous 30-day return policy.  They are resolved to offer the lowest prices anywhere.  Amazon has expanded not only the types of merchandise it sells, but also the programs it offers.  With a focus on long-term customer loyalty, those who are Amazon Prime members get several perks including free shipping.  Bed and breakfasts can reward returning guests and guests who make referrals.

Amazon is obsessed with customer satisfaction.  This online giant offers a personalized version of their website and gives recommendations to each shopper based on their previous searches and purchases. Amazon’s wide selection, low prices, and excellent customer service is remaking industries.  Through strategic marketing, including blogging, social media, and phone conversations, bed and breakfast guests can be persuaded to spend more money during their visits on custom packages and other options. 

Amazon arguably has the most authoritative online product catalog.  To make it easier for customers to learn more about the products on Amazon, they offer the following lists and tools:

  • Amazon Bestseller Lists
  • Amazon Sales Rank
  • Amazon Wishlists 
  • Amazon Look Inside The Book
  • Amazon Search Inside The Book

Amazon’s overarching goal is to be the first place people look to buy anything. Amazon is also referred to as the “unstore.”  According to Bezos, Amazon is not bound by the traditional rules of retail.  This is a list of some of Amazon’s products and services:

  • Amazon Kindle Fire (their own e-book reader)
  • Amazon Create Space (their e-book publishing company)
  • Amazon Audible (audio books)
  • Amazon Web Services (cloud computing)
  • Amazon Prime Video (similar to Netflix)
  • Amazon Marketplace (option to buy from third party sellers)
  • Amazon Fresh (groceries)

Perhaps having a company name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.  Does this mean that your bed and breakfast name must start with the letter A?  No, absolutely not.  You can think of a clever and profitable bed and breakfast business name by taking into account: your location, your inn, your decorating theme(s), and so on.

Maybe I should rename my company name from Bed and Breakfast Blogging to something else?  Any suggestions??  Feel free to comment below with positively creative suggestions!

Do Your B&B Headlines Get Attention?

Do your B&B headlines get attention?  Shown above is Co-Schedule’s free tool called the “Headline Analyzer.”  It promises that you will learn how to write headlines that drive traffic, shares, and search results.  This is especially important in the travel industry. 

So why are headlines so important? It’s because they’re the first lines of your copy that customers read. They create an initial impression that either draws readers in or pushes them away.  In this fast-paced online world, it is important to stand out and capture the focus of your potential bed and breakfast guests.  

The headline alone can make or break your ad, homepage, or e-mail subject line. It sets the tone for the rest of the copy. If the headline pulls readers in, you may make more money; if not, you’ll be left wondering what happened.

Headline writing tips to keep in mind:

  • Your headline should be unique.
  • Your headline should be ultra-specific.
  • Your headline should convey a sense of urgency.
  • Your headline should be useful.

The following headline ideas are just a starting point.  You can be as creative as you want to be.  The goal is to create headlines that motivate people to continue to read about your inn.

The Secret [fill in the blank]

This is an opportunity to share insider knowledge of your local area to benefit your potential guests. Help your bed and breakfast guests know more about your local area.  Where are great local places for dining, sight-seeing, and other fun activities in your immediate area.

  • The Secret To Discovering

Who Else Wants [fill in the blank]

By asking “who else wants” you are implying that there is a consensus about this desire. 

  • Who Else Wants More Fun and Less Stress When on Vacation?

What Everybody Wants To Know About [fill in the blank]

This headline challenges the reader’s curiosity to see if they are missing some knowledge. 

  • What Everybody Wants To Know About Staying at a Bed and Breakfast

Now you can have [something desirable] and [great circumstance]

This is another version of the classic expression “have your cake and eat it too.”  

  • Now You Can Go On Vacation and Enjoy It Too

[#] [Facts or Ideas or Lessons or Principles or Reasons or Secrets or Steps or Tricks or Ways] [fill in the blank]

Numbers in headlines get attention and people love lists.  They are easy to scan and readers know how much content to expect from the blog post.

  • 10 Facts About Bed and Breakfasts You Didn’t Know
  • 5 Ideas to Make Your Vacation More Memorable
  • 7 Lessons About Spending Time With Those You Love
  • 3 Principles to Making Love Relationships Work
  • 9 Reasons To Vacation More
  • 4 Secrets To Melting Stress Away
  • 8 Steps To Relaxing While On Vacation
  • 11 Tricks To Packing More Efficiently
  • 6 Ways To Strengthen Your Romantic Relationships

No time to write blog posts?  Bed and Breakfast Blogging is here to help.  Contact us to find out more about our tailor-made marketing services.

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