How To Keep The Attention of An Eager Audience

attention of an eager audience

Some people are just born natural storytellers. They know how to keep the attention of an eager audience. I can think of two close relatives who not only have great true stories to tell at family gatherings, but they know how to keep us interested throughout their telling of the story. The truth is, you don’t have to have over-the-top stories in order to be a good storyteller.

 

According to author Matthew Dicks (who has won multiple story telling competitions), in his book, Storyworthy: Engage, Teach, Persuade, and Change Your Life Through The Power of Storytelling, it is being able to identify “storyworthy” moments from your everyday life and to retell those meaningful moments in an effective way, that really matters. 

Finding, crafting, and telling stories helps you connect with other people, including your guests. Marks of a good story will have the audience asking:

  • What does the storyteller want or need?
  • What is at peril?
  • What is the storyteller fighting for or against?
  • What will happen next?
  • How is this story going to turn out?

Matthew reveals five ways to keep your stories compelling:

  • The elephant: every story should have the thing that everyone in the room can see, a clear statement of the need/want/problem/peril/mystery; this signifies where the story is headed and keeps the attention of an eager audience; an excellent storyteller will make their audience think they are on one path and when they least expect it, show they have been on a different path all along
  • Backpacks: increase the stakes of the story by increasing the audience’s anticipation about a coming event (to load the audience up with all the storyteller’s hopes and fears in that moment) to make the audience wonder what will happen next AND to make your audience experience the same emotions the storyteller experienced in the moment about to be describe; the most effective stories describe when a plan does not work; while ultimately the audience wants to know their characters ultimately triumph, it is the struggle and strife that make stories great and keep the attention of an eager audience
  • Breadcrumbs: when we hint at  a future event, but only reveal enough to keep the audience guessing; choose the breadcrumbs that will create the most wonder in the minds of an audience without giving them enough to guess correctly; this is particularly effective when the truly unexpected is coming
  • Hourglasses: when the audience is hanging on every word, Matthew advises storytellers to drag out the wait as long as possible, including the unnecessary bit of summary to slow things down and raise the tension even further, it’s the final delay before the sentence that everyone is waiting for (this is when you flip the hourglass and let the sand run)
  • Crystal balls: a false prediction made by the storyteller to cause the audience to wonder if the prediction with prove to be true; during the telling of stories, we want our audience to know what we are thinking as well as what we are saying and doing

Matthew states that a great storyteller “creates a movie in the mind of the audience.” People should be able to see the story in their mind’s eye at all times. Always create the scene by setting every moment in a physical location.

In this book, Matthew uses several examples of telling a story the bland way and then the better way. A key way to tell a story is to add contrasting words that infuse a story with movement, momentum, and action. Instead of saying “and” all the time, use transition words including:

  • as a result
  • because
  • but
  • except
  • instead
  • so
  • therefore

The trick to telling a big story (about things that most people can’t relate to) is to find the small, relatable, understandable moments in our larger stories that people can connect to and comprehend. For example, your audience can always relate to not wanting to be embarrassed. 

His strategies for preparing and enhancing a story are as follows:

  • Avoid thesis statements in storytelling (don’t say “this is a story about…”)
  • Heighten the contrast between the surprise and the moment before the surprise
  • Use stakes to increase the surprise
  • Avoid giving away the surprise to your story by hiding the importance of information that will pay off later (use other details and examples, and place those details as far away from the surprise as possible)

If possible, tell at least part of your story in the present tense. This allows others to picture it even easier. When we host or entertain our guests, we may tell stories. Use these tips to make what you tell more “storyworthy” and to keep the attention of an eager audience.

Disclaimer: This is an Amazon Affiliate link for which I will receive compensation. 

Wonderful Wing’s Castle 48+ Years In The Making

wonderful wings castle

In 1969, on a hill in Millbrook, New York, Peter and Toni Ann Wing began a strange construction project using salvage and recyclable materials. In fact, over 80% of this four-story stone, timber, and stucco structure is made of recycled materials. The result was the wonderful Wing’s Castle, which is now a bed and breakfast.

 

The Area

Settlement in this region dates back to the eighteenth century. Today it features horse farms and vineyards along this rich heritage and beautiful countryside. This is an ideal setting for a castle. The main street of Millbrook features antique shops and historic architecture in a downtown that has not changed in one-hundred years.

Only a nineteen-minute drive from Manhattan, but in some ways a world apart. Many New York celebrities choose this quaint, peaceful village as their second home.

Wing’s Castle is considered one of New York’s great treasures. It sprang to life from the imagination and determination of one man born in the Hudson River Valley. Peter inherited the land that sits on a hill overlooking the Millbrook Winery. When he proposed to Toni Ann, he said that if she would marry him, that he would build her a castle.

The Dream

Together that put in long hours to make their dream a reality. In fact, for three years they lived in the basement. According to Toni, they didn’t need extra comforts because they were always working. 

The hard-working couple had no money and no architectural plans, but lots of ideas and energy. Peter always has his sketch pad and marker to draw his next big idea. They could afford the things things people were discarding. They dismantled eleven barns for their beams, floor boards, and anything else they could salvage and use.

This was in the seventies (before re-using materials was considered practical and environmentally friendly). Toni recalls that they definitely were not seen as normal. People were scratching their heads. According to a local historian (who is thankful for the incredible attraction Wing’s Castle brings to their tranquil area with only 1500 residents), depending upon their age, people either think Peter’s crazy or brilliant, odd or imaginative. 

The Inspiration

Inspired by the philosophy and work of architect Antonio Gaudi, Peter designed the outline of Wing’s Castle to resembles some of Gaudi’s famous structures in Barcelona, Spain. Like Gaudi, Peter used broken tile to add color to his castle in what he calls the “Gaudi Dragons Garden”. Visitors marvel at how “you feel like you could be in Europe”. 

Peter also appreciates the thousand-year history of the Tower of London. Stone structures withstand time and elements. It took twenty-two years (and 500,000 stones) for Peter to “finish” putting the stones around the castle. One close neighbor friend, fondly refers to the wonderful Wing’s Castle as “The Lemony Snicket House.”

At Wing’s Castle, there is always something to look at. It is full of artifacts and everything there has a story. Peter says the work remains unfinished. After more than forty-eight years, he is still creating and working on it. 

The Bed and Breakfast

Today, the wonderful Wing’s Castle (see the aerial YouTube video below) serves as a bed and breakfast with five unique places to stay that are all equipped with wi-fi internet access. All B&B guests receive a free, 45-minute guided tour of the castle.

  • The Annex Suite: queen size bed for up to 2 people, 2 levels with balcony and courtyard, kitchen stocked everyday with breakfast, dining room, full private bath, sitting area near fireplace
  • The Dungeon: queen size bed for up to 2 people, full private bath, private entrance near parking area, free continental breakfast set up in the Great Room of the castle every morning, connects to The Annex
  • The Chamber Room: queen size bed for up to 2 people, private bath, private entrance near parking area, free continental breakfast set up in the Great Room of the castle each morning
  • The Tower Room: queen size bed for up to 2 people, private bathroom, free continental breakfast set up in the Great Room of the castle every morning
  • The Cottage: located across the street from Wing’s Castle with 3 bedrooms for up to 5 people (breakfast is stocked in the Cottage Kitchen and guests have full access to the castle grounds and pool)


You may be interested in the following related books:

  • Back Lane Wineries of New York State is the quintessential insider guide to to the New York State wine country with vivid illustrations.
  • The Gaudi Tour shows how to take a self-guided tour in Barcelona of the attractions that inspired Peter’s work on Wing’s Castle.
  • The Story of the Tower of London offers a comprehensive history of this world-famous fortress including 200 color illustrations.
  • A House in the Country features the handsome Greek Revival house (also located in Millbrook, New York); built by architect Peter Pennoyer and his wife, interior designer Katie Ridder. 
  • A Series of Unfortunate Events (complete set of 13 popular youth fiction books written by Lemony Snicket) feature illustrations, including the large, eccentric-looking home of the main character. Adults (including me) also love the adventure and suspense! A great collection to have available for your bed and breakfast guests to read.
  • Miller’s Antiques Handbook and Price Guide remains the essential and trusted guide to the antiques market, features over 8,000 in full color with detailed descriptions and a current price range.

 

  • Disclaimer: These are Amazon Affiliate links for which I will receive compensation.

12 Exciting Ways Your Guests Can Have Fun With Board Games

fun with board games

 

Are you looking to offer more exciting indoor activities for your guests? Why not provide board games in a common room so your bed and breakfast guests can play and have fun with board games?  This works well when guests want to spend a quiet day inside or when the weather does not permit outdoor time. The following are some of the bestselling games of all time. 

 

fun with board games

 

Chess is a 2-player strategy board game played on a chessboard, a checkered game board with 64 squares arranged in an 8-by-8 grid. It is one of the world’s most popular games, played by millions of people. This Chess Set features felt-bottomed & wooden pieces handcrafted in Poland. The chessmen are gently weighted so they won’t tip. The board is made from beech and birch wood.  

fun with board games

 

The object of the game Clue is for players to strategically move around the game board (representing the rooms of a mansion), as one of the game’s six characters. Players collect clues so they can deduct (by process of elimination) who committed the murder in the mansion, with which weapon, and in what room. 

fun with board games

In 1979, two Canadian journalists wanted to play Scrabble but had to ditch their plans because some of the pieces were missing. Being media people, both were extremely knowledgeable with general information and popular culture. So, Chris Haney and Scott Abbott decided to create a game out of it. They enlisted the help of John Haney and Ed Werner to create Trivial Pursuit. Questions were divided into different categories. In 1984, the game sold over 20 million copies.

fun with board games

Scrabble is a word game in which two to four players score points by placing tiles, bearing a single letter, onto a game board which is divided into a 15×15 grid of squares. The tiles must form words in crossword fashion, that flow left to right in rows or downwards in columns. The words must be defined in a standard dictionary. I personally own this particular Deluxe Scrabble edition game that is so easy to use. It conveniently folds into a carrying case with handle and two slide-and-store trays (one to hold the 100 wooden letter tiles in a black velvet drawstring bag and the other tray to hold the 4 deluxe curved tile racks). 

fun with board games

Monopoly is an American-originated board game subtitled “The Fast-Dealing Property Trading Game,” the game is named after the economic concept of monopoly — the domination of a market by a single entity.  Players move around the game board buying or trading properties, developing their properties with houses and hotels, and collecting rent from their opponents, the ultimate goal being to drive them into bankruptcy.

fun with board games

The game Checkers, (known internationally as draughts) is for two players, in which they make diagonal moves with the aim of capturing the opponent’s pieces by jumping over them. When the pieces make it all the way to the other side of the board, they are “kinged” (another checker piece put on top) so they can move in any direction. The object of the game is to not be the player left with just one piece!

fun with board games

More than 50 million Rummikub units sold, Rummikub is one of the world’s bestselling and most played games. Players take turns placing numbered tiles in runs or groups and the first player to use all of their tiles wins! For 2 to 4 players.

 

 

fun with board games

Scattergories is an exciting game which has players see if they can think of different words in various categories that starts with a specific letter (chosen with the roll of a 20-sided letter die). Be different to win points. More than 3,500 category combinations.  Includes six folder-covered answer pads and a total of 48 category cards. It includes specific instructions on how the game is played. This is one of my favorite games to play!

fun with board games

Taboo is a fun and challenging game in which players are not allowed to say certain words (they are taboo and you lose a point for each taboo word spoken) in trying to get other players to guess the word they need them to speak. The fun is in trying to describe something without using the most common words people use to explain them!

 

fun with board games

Sequence is a board made up of playing cards. Play a card from your hand and place a chip on a corresponding space on the game board and when you have five chips in a row, you have a sequence! You are competing to see who can come up with the required number of 5-card sequences first.

 

fun with board games

With over 1 million games sold, in Buzz Word teams (this game is for 4 or more players) are racing to solve a set of 10 clues before the sand timer runs out. The “Buzzword” (which is found in the top right corner of each card) is contained in the answer to each clue. For example, on the card with the buzzword “Sugar” the first two clues are:

  • “This makes the medicine go down.” (Answer: “A Spoon Full of Sugar“)
  • “American college football game played in Louisiana.” (Answer: “Sugar Bowl”)

fun with board games

Apples to Apples is a game of hilarious comparisons for 4 to 10 players. It’s as easy as comparing “apples to apples.” Select the card from your hand that you think the most like the card played by the judge. If the judge picks your card, you win that round. And everyone gets a chance to be the judge!

 

Your bed and breakfast guests will appreciate the break from technology to play fun board games together.  In order to keep all of the pieces together, so that many different guests will enjoy playing the games over the years, one tip is to put the pieces in various plastic baggies: keeping like pieces and cards and pawns together.

If guests give you permission, you can take a picture of them playing in a common area of your bed and breakfast to put on your website or share in social media.  Guests have fun with board games.

 

Affiliate Disclaimer: These are Amazon Affiliate links. At no extra cost to you, I will earn a commission if you make a purchase. I only recommend what I know and love.

Top Image by Marcus Berg of Unique Angles Photography

How To Make Proven Lasting Changes

How To Make Proven Lasting Changes

 

Wonder how to make proven lasting changes? According to Dr. Sean Young, author of the book Stick With It: A Scientifically Proven Process For Changing Your Life–For Good*, if we understand the science behind lasting change, we can learn how to create a process that fits who we are. 

 

 

There are seven “forces” (in the acronym SCIENCE) behind lasting change:

  • Stepladders: Success is more likely to come to those of us who break down our dreams into long-term goals, then short-term goals, and then specific steps so we can focus on the day-to-day work rather than be overwhelmed by our dream. 
  • Community: People can harness the power of an active and engage community to achieve lasting change. Spend time with those who have already achieved the level of success we seek. We need to trust our community, feel self-worth and their approval as well as feel empowered and be rewarded for our work. 
  • Important: People are more likely to make lasting changes if we feel it is important to us. We should focus on what we think is important to keep life exciting and to stay motivated. 
  • Easy: The easier we make it, the more likely we will stick to it. We should control the environment (remove temptations and add accountability), limit choices (do not over-complicate things), and use a road map (create an action plan).
  • Neurohacks: First change our actions and then our mind will follow. People form an identity of themselves based on our past behavior. By successfully performing a behavior, we can reset our mind to think of ourselves as a success (and not a failure).
  • Captivating: Make our behaviors rewarding enough to convince ourselves to stick to our goals. People differ in what we find rewarding, so it must be rewarding to the person trying to make the change. People keep doing things if we are rewarded with things that we need.
  • Engrained: Create an efficient process to keep doing what we need to do. Do it repeatedly to make it a routine behavior (we could do at the same day, place, and/or time). Pair similar behaviors together. For example, set our running shoes out so we can get our shoes on and then do the running.  

We are more likely to follow through with things if we use as many of these forces as possible and that is how to make proven lasting changes. To truly change behavior, we need to understand WHY they do certain things. There are three types of behaviors:

  • Automatic: something we do unconsciously without being aware of it
  • Burning: irresistible urges ad thoughts we feel are impossible not to act on
  • Common: things we commonly (yet consciously) do

We should make a list of behaviors we want to stop doing and behaviors we want to start doing. If the behaviors are opposite of each other, then replace the behavior we want to stop doing with the behavior we want to start doing. For each behavior we want to stop or start, we should think of as many ways to use the seven forces in our favor to increase our likelihood of success. This is how to make proven lasting changes.

*Please note that the link to this book is an Amazon Affiliate link. I only recommend books I read and love. 

What The Most Successful Inns Have In Common

the-most-successful-inns

Ever wonder what the most successful inns have in common?:

A strong focus on guest satisfaction. What are your guests saying about you? Since guests are our #1 priority, place great importance on pleasing them. Be available to give local recommendations (for a variety of interests) as well as directions. Offer concierge services and extras like evening wine and dessert for two. During their stay, ask them if there is anything you can do to make their stay with you more pleasant. For example, if you find out that someone is celebrating something special, consider offering something complimentary. They will remember that you went the extra mile and will be likely to return again as well as recommend your inn to others.

A great website with awesome pictures. When was the last time you touched up your website and your photos? Make it easy for them to do business with you. Your website should be easy for others to find online. Feature current professional photography of each place (inside and outside) guests may spend time in. Give them the option to check availability online and book a room. Your website should clearly specify your address (ideally your webmaster can insert a Google map), list phone numbers, and always include all your social media icons. This allows guests to connect with you on social media if they haven’t already.

A distinct niche or focus. What are you known for? The most successful inns set their inns apart to specific audiences so they attract more guests. The audience could be specific groups of people: adults only, family friendly, LGBT friendly, pet-friendly, special diet friendly, etc. It could be specific interests: photography, culinary-minded, adventurous (such as skiing and zip-lining), and history buffs. It could be for different types of retreats: corporate, yoga, writers, quilters, etc. It could be for your packages: restaurant, performing arts, sports, local attractions like amusement parks and museums, etc. 

A delicious breakfast. Are guests happy with your menu? With breakfast representing the second letter B (in B&B), the most successful inns offer something special. This could be your commitment to catering to special diets, a complimentary wine & cheese hour, or 24/7 access to goodies and treats. Perhaps your inn has a restaurant or tea room. Maybe you offer in-room breakfast delivery for an extra fee. Be sure to have a page on your website devoted to discussing your inn’s culinary offerings. Share pictures of your food in social media. Mouths will water!

A connection to local businesses. Do you promote your local area? Could you arrange for your guests to receive a discount from local restaurants, attractions, and other venues? This would give guests a reason to visit those businesses (that would be why the businesses offer the discount) as well as make you look good for having arranged for them to receive the better rate.

A consistent presence. How often are you blogging and posting on social media? By regularly blogging and posting on social media, this builds awareness for your place of hospitality and what you offer. Blog posts provide fresh new content which attracts visitors to your page. For example, consider writing blog posts about: local attractions, your amenities, your packages, a behind-the-scenes blog post, and so on.

A variety of incentives. Do you offer specials? This could be discounts for multiple night stays, weekday stays, etc. Do you offer packages? You could plan all the details for your guests so it is less work for them. Do you offer referral discounts? Do you reward your guests who refer other guests who stay at your inn in some way? This could be a free upgrade in room, a free massage, a discount in their room rate, etc.

A superb selection of amenities. What amenities do guests love using at your inn? Most guests (especially the millennial generation) expect access to free wireless internet. Be sure to feature the extra luxuries you offer in photos on your website and in pictures you share on social media. This includes fireplaces, spas, libraries, and more.

A follow up. Do you send a follow-up email to thank them for staying and a survey to get their feedback? Is there a way for people to opt into receiving regular e-mail newsletters? By sending regular emails, you remind previous guests of their experience as well as attract new potential guests to stay at your inn. The most successful inns follow up with guests.

A solid reputation. What is your reputation? Favorable online guest reviews offer proof to future guests that they can expect to also have a positive experience.  Strong testimonials (always ask for permission and include only their first name and the first letter of their last name as well as their location) can be included on your website and shared in social media. 

Want to be one of the most successful inns?  We can help. Contact me (Kristi) of Bed and Breakfast Blogging.

Image by Marcus Berg of Unique Angles Photography

How Do You Respond to Problem Guests?

respond-to-problem-guests

How do you respond to problem guests? How we respond to difficult people and trying circumstances reveals a lot about our character. Some may argue that our personality, as well as our past experiences, also play a role in how we react to setbacks. Regardless of all the contributing factors to our behavior, we all will face challenges that can make us either bitter or better.

How do you handle guest problems? Of course, not all problems (or guests for that matter) are the same. What works in one situation may not work in another. It is important to convey to all guests, that you place a high priority on their satisfaction with your hospitality services and their experience in your place of accommodations. Some times people just want to be heard, to know that you care, and to know something will be done to address their complaint.

The important thing is for problems to be resolved during their stay instead of finding out from a negative online review. However, if you are learning about any problems for the first time from an online review, please leave a thoughtful response which may include how you deal with that issue with future guests. You may want to offer that guest a free room upgrade or other perk if he or she comes back to stay again.  Be sure to get the conversation offline as soon as possible to avoid any negative publicity.

Your guests are members of the public that you extend your warmest hospitality. Some guests are more talkative than others while other guests are more private. Accounting for these personal differences means being able to sense when guests want to chit-chat or when they value their privacy.  Be available when guests need you, but also give them space.  

Successful bed and breakfast innkeepers (and their staff) excel in variety of areas. This includes: concierge services, cuisine, decorating, gardening, hospitality, housekeeping, maintenance, private event planning, renovations, and more. How we respond to problem guests can earn the respect of not only those experiencing the problem, but also potential guests reading online reviews about how the problem was handled.

Kristi Dement, of Bed and Breakfast Blogging, offers reputation management services. It is extremely important that all businesses manage their reputation. Contact Kristi if you are interested in learning more about how she can help you with that.

What Do You Think People Long For?

what-do-you-think-people-long-for

You have the opportunity to answer the important question “What Do You Think People Long For?”  This short (on average, it takes people only two minutes to complete) online survey allows you to respond anonymously if you desire. By understanding what people long for in life, we may better understand how to treat our bed and breakfast guests. 

 

Take Online Survey

 

Your Opinion Needed: What Do People Really Want Out of Life?

We hope you enjoy answering these questions. You can remain completely anonymous.

  1. What do you think are the top 3 things people really want out of life?
  2. What is it that YOU really want out of life?
  3. What has helped you get some of the things you really wanted out of life?
  4. What do you think is holding you back from getting other things you really want out of life?
  5. If you would like to know the results of this survey, please enter in your email address.

________________________________________________________________________

To keep the survey objective, I will not suggest anything in this post. This survey allows each person taking it to guess what top 3 things people really want out of life and state what it is that you want in life. Then to explain what you think helped you get some things you really wanted as well as to reflect on what you think is holding you back from getting other things you want in life.

Please feel free to contact Kristi if you want to express any other thoughts about this fascinating topic. Our motivations and longings can certainly depend upon who we ask, but there may be an overall agreement about the longings of people. It is by understanding these longings that we can get better insight into life. 

I appreciate each person who takes the time to answer this brief survey. You may request that the results of the survey be emailed to you. Thank you.

Take Online Survey

Important and Revealing Innkeeper Interests Survey

Conducting an informal survey of innkeepers about their interests, the chart above shows the results. From least to greatest interest, the (rounded) percentage of innkeepers interested in the topic were as follows:

  • Hosting More Private B&B Events (31%)
  • Identifying & Becoming Known For a Specific Niche (36%)
  • Improving Your Success Mindset & Productivity (36%)
  • Maximizing Outreach to Local Businesses & the Community (38%)
  • Giving Frequent Guest Rewards &Referral Incentives to Returning Guests (51%)
  • Earning Free Press Coverage (56%)
  • Learning Additional Ways of Earning Money as an Innkeeper (59%)
  • Offering B&B Specials & Packages (59%)
  • Learning Strategic & Profitable Online Marketing Tips (72%)

Interestingly enough, I have given several Professional Association of Innkeepers International webinar presentations on the following topics:

  • How You Can Profit From Creating Memorable Guest Packages
  • How To Profit From Designing Bed and Breakfast Retreats
  • Creating Holiday and Seasonal Bed and Breakfast Packages
  • How To Host Elegant Private Events at Your Inn

I will likely focus on presenting strategic and profitable online marketing tips in future presentations. This includes the following:

  • Blogging (the search engines place priority on fresh content so having a blog using relevant keywords and then sharing that content in newsletters and on social media is ultra-important)
  • Emailing (they say, “the money is in the list” and innkeepers are wise to get the email addresses of their guests and regularly email them–as long as you always give recipients a way to unsubscribe from future messages)
  • Social Media (know who your audience in and be sure to be where they are online e.g. Snapchat has a younger audience, Pinterest is primarily used by women, videos are increasingly popular with many people who are online, etc.)

In this B&B Innkeeper Interests Survey, I also gave innkeepers the opportunity to reveal other topics of interest to them:

  • Networking among innkeepers to better connect travelers to each other, possibility with loyalty programs
  • Creating cozy spaces, gardening tips for welcoming spaces, favorite recipes for big groups, dealing with complaints, best practices, bulk buying deals
  • Filling inn with guests and guests enjoying meeting people from all over the world
  • Building partnerships with other local businesses or bed and breakfasts
  • Changes in legislation that effects our industry and how associations can help to make sure we’re in complaince
  • Using AirBnB for reservations
  • Advantages to different booking services
  • Attracting and maintaining capable and loyal staff
  • Regulatory changes affecting the industry
  • Rev par, slow season income ideas, pricing strategies, competition, first years of the business
  • Meetings guests’ needs and maintaining high standards
  • Recipes, cleaning tips, and tricks
  • Staffing issues, getting the right people and retention
  • Inspiring and new innkeepers do’s and don’ts, what steps to take (prior, during, and after) you take over a property
  • Actual legislation, including the link to actual documents regarding short term rentals, in different communities
  • Staying ahead of the unregulated short-term rental debacle trying to take away our business
  • Working the social media scene and utilizing the best tools for your type of business structure and hosting learning sessions about how to get on board and usages to maximize the tools offered

A special thank you to Heather Turner (Marketing Director of PAII) and Kris Ullmer (President of PAII) for letting me offer the innkeeper interests survey to their member innkeepers. This information should help us all better serve you in the future. 

Focus and Get More Done in Less Time

get-more-done-in-less-time

Bestselling Author, Speaker, and Consultant Brian Tracy, in his book “Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” recommends doing your biggest, most important task (“eating your frog”) first. Resist the temptation to start with the easier task.  Develop the lifelong habit of tackling your major task first each morning. The people who consistently take action achieve the most success in life.

Tracy explains that the #1 reason why some people get work done faster is because they are absolutely clear about their goals and objectives and they don’t deviate from them. There is power in deciding exactly what you want, writing it down, setting a deadline on your goal, making a list of everything you can think of to do to achieve that goal, organizing that list into a plan that you take action on immediately, and resolving to do something every single day that moves you closer to that goal!

Plan every day, week, and month in advance and work from a list of actions that you need to take. Lay out all your major goals, projects, and tasks by priority (but what is most important and in order in which the steps need to be taken). 

The hardest part of any task is getting started on it in the first place. Productive people discipline themselves to start on the most important task before them. 

Having a clear idea of what is important to you in the long term makes it much easier for you to make better decisions about your priorities in the short term. Successful people are willing to delay gratification and make sacrifices in the short term so that they can enjoy far greater rewards in the long term. 

Write down your three most important goals in life right now. Identify what is holding you back and work to alleviate those constraints. To reach your fullest potential, you must form the habit of putting the pressure on yourself and not waiting for someone else to come along and do it for you.

Develop a positive mental attitude by becoming an optimist. Optimists look for the good in every situation, seek the valuable lesson in every setback or difficulty, look for a solution to every problem, and talk and think continually about their goals. 

Schedule blocks of time to work on and complete the most important tasks. Highly productive people take the time to think, plan, and set priorities. Focus on specific steps you can take immediately. Concentrate on the things you can do right now to get the results you want and achieve the goals you desire.

Focus clearly on your most valuable task and concentrate on it single-mindedly until it is 100% complete. Become the master of your own destiny. 

I highly recommend “Eat That Frog: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time” by Brian Tracy. Amazon Affiliate disclaimer: this is an affiliate link and I will be compensated for my recommendation at no additional cost to you. 

Share Your Valuable Interests as an Innkeeper

share-your-valuable-interests

Share your valuable interests as an innkeeper. In an effort to better serve you (just as you seek to better serve your B&B guests), I designed this short (it takes around 2.5 minutes of time to do) innkeeping survey through Survey Monkey.

What is of primary importance to me is knowing which bed and breakfast subjects interest you the most. Also, I give you an opportunity to list any additional subjects of interest to you. 

After putting your name and the name of your inn, you have the option to list your email address. I do this to share practical and useful B&B industry marketing advice. If you sign up, you will also learn the results of this survey listed below.

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1. Which B&B Subjects interest you?

  • Identifying and becoming known for a specific B&B niche (ex: pet-friendly, eco-friendly, and vegetarian)
  • Learning strategic and profitable online marketing tips (ex: blogging, email marketing, and social media)
  • Hosting more private B&B events (ex: parties, weddings, and dinners)
  • Offering B&B specials & packages (ex: adventure, romance, and girls getaway)
  • Earning free press coverage (ex: for a notable achievement or distinction)
  • Giving frequent guest rewards & referral incentives to returning guests (ex: complimentary room upgrade, massage, or bottle of wine)
  • Maximizing outreach to local businesses and the community (ex: hosting charity fundraiser or sponsoring event)
  • Learning additional ways of earning money as an innkeeper (ex: offering additional products and services)
  • Improving your success mindset and productivity (ex: attititude, optimism, goal-setting and achieving)

2. Did I leave out any B&B Subjects that matter to you? I appreciate your feedback.

3. What’s your name?

4. What’s your inn’s name? 

5. If you would like to receive helpful B&B marketing e-newsletters with practical tips, as well as the results of this innkeeping survey, please enter you email address.

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I invite you to contact me (Kristi Dement) for a free twenty-minute (no obligation) consultation.  It is an honor to help bed and breakfast inns and associations grow their businesses. 

Image by Marcus Berg of Unique Angles Photography

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