Category Archives: Amenities

Gilchrist and Soames

Gilchrist and Soames offers luxury and eco-friendly bath amenities such as high-quality shampoos, conditioners, soaps, shower gels, and body lotions.  Gilchrist and Soames is based in Indianapolis, Indiana and Peterborough, London, England.

Their popular BeeKind Collection features honey and certified organic extracts of red clover, calendula, lemon grass, and chamomile.  A portion of the net profits from these products supports honey bee and sustainable pollination research. I like their cute travel size BeeKind Jet Set Travel Pack which includes: shampoo, condition, shower gel, body care lotion, and skincare bar that comes with a sleek, custom-designed BeeKind toiletry bag.

Gilchrist and Soames is committed to protecting the environment.  Safeguarding their delicate ecology is deeply rooted in their business philosophy.  They pursue new materials and technologies to make their packaging as recyclable/re-usable as possible.  Their products are never tested on animals.

Gilchrist and Soames supports Clean the World’s Parnership Recycling Program to advance the global hygiene revolution.  Did you know that today in the United States alone we will throw away 1 million bars of soap?

With the donation of your discarded soap and shampoo products to Clean the World, they will be closer to their goal of saving at least one million lives each year.

Donating unused soap as well as plastic bottles:

  • Reduces the spread of illnesses and deaths related to a lack of proper hygiene
  • Reduces waste
  • Minimizes environmental impact
  • Promotes a sustainable future
  • Creates “green” jobs across North America
  • Impacts those suffering domestically and globally

Value to participating hotels and bed and breakfasts:

  • Receive valuable recognition and positive guest perception by working with Clean the World
  • Spread the word with web content, newsletters, articles, and press releases
  • Appeal to the meeting and event planner industry by attracting professionals who are seeking to book with properties adopting sustainability initiatives
  • Reduce waste disposal and recycling fees

Hospitality recycling partners will receive:

  • Clean the World Collection/Shipping bins
  • Transportation of donated items from your property
  • Access to online training materials.
  • A customer service representative for support
  • Quarterly, detailed goods donation reports
  • A framed certificate that can be proudly displayed in the lobby area to inform guests of your bed and breakfast’s participation in their program

Gilchrist and Soames not only has excellent products, but they support green initiatives such as soap and bottle recycling, eco-friendly packaging, and no testing done on animals.  Clean the World is an affordable way to positively impact the environment as well as aid people in need of hygiene products.  See the video below for more information.

Hospitality Partner Program from Clean the World on Vimeo

Affiliate Disclaimer: The link to the Bee Kind Travel Pack from Gilchrist and Soames is an affiliate link. If you click and make a purchase I will earn a commission from Amazon.  I only recommend what I know and love.

The Quick and Easy Way to Market Your Bed and Breakfast

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.  

Essential Bed and Breakfast Content Checklist:

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.
  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.
  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn? 
  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.
  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.  
  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.
  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn. 
  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.  
  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.
  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.  
  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.  
  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.
  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.
  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.
  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.
  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.
  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.
  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.
  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events. 

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.  

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.  

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more. 

Image by Marcus Berg of Unique Angles Photography

The Yellow House in Waynesville, NC

As soon as we met Owners and Innkeepers Ken and Kelli Todtenhagen, we felt very welcome at The Yellow House in Waynesville, North Carolina. We were in town to tour Western Carolina University in nearby Cullowhee.

We stayed in the Rockwell Suite (pictured above), named in honor of the famous 20th-century American author and prolific artist Norman Rockwell, who produced more than 4,000 works in his lifetime.  Rockwell is most famous for the color illustrations of everyday life he created for the Saturday Evening Post for nearly five decades.

In the suite, some of Mr. Rockwell’s pictures are on the walls and there are art supplies (including sketch pads and adult coloring books) available for guests who like to draw.  Ken and Kelli are amazed at some of their talented guests who have left pictures for them.

There are many reasons why guests love to visit The Yellow House, including:

  • Luxurious guest rooms and suites in their Main House and Pond House 
  • All ten guest areas include their own gas fireplaces
  • Two dog-friendly rooms in the Pond House
  • Guest amenities including complimentary wine & hors d’oeuvres, 24-hour access to drinks & snacks, comfy robes, and private baths (some with jetted tubs)
  • Gorgeous mountain views
  • “Rest and Relaxation” and “Playing Hooky” specials
  • “Gone Fishing”, “Girls Getaway”, and “Honeymoon/Anniversary Picnic” packages
  • Extras including balloons, chocolate, picnic lunches, wine & cheese tray, flowers
  • Delicious fresh complimentary gourmet breakfasts each morning

There are many special occasions guests celebrate at The Yellow House, including:

  • Memorable anniversaries 
  • Unforgettable birthdays
  • Joyous graduation parties
  • Festive holidays
  • Elegant weddings

The Yellow House is close to so many noteworthy and scenic places, such as:

  • Biltmore Estate
  • Blue Ridge Parkway
  • Brevard Music Center
  • Cherokee Indian Reservation
  • Folkmoot
  • Great Smoky Mountains National Park
  • Pisgah National Forest

Guests of The Yellow House enjoy activities and adventures, like:

  • Flyfishing
  • Golfing
  • Hiking
  • Horseback riding
  • Hot air ballooning
  • Mountain and road biking
  • Rock and ice climbing
  • Skiing
  • White water rafting

Some favorite restaurants where guests like to dine are:

  • Bourbon Barrel Beef and Ale
  • Boojum Brewing Company
  • Frogs Leap Public House
  • The Chef’s Table
  • Trailhead Cafe and Bakery

Ken and Kelli have done some major renovating to the house (built in the late 1800s) to restore its grand historic appeal.  They have added antique furniture and some of their delightful decor changes throughout the year to reflect the seasons and holidays.  We highly recommend a visit to The Yellow House and we look forward to many return visits.

The Secret to Improving Your Guest Experience

If you want to know the secret to improving your guest experience, the answer is found in several areas of hospitality.  It begins by asking yourself questions like the following.

What do you find out about your guests before they stay at your inn?  When your guests book a room, do you learn the purpose of their visit?  Whether they have any food allergies or dietary restrictions?  Knowing these things can help you prepare for their visit.  

What on-site amenities do you offer your guests? Amenities can include free wireless internet throughout your inn, watching television and movies from the privacy of guest rooms, large hot tubs, indoor or outdoor pools, a game room, a workout room, spa treatments, a library, a conference room, privately stocked guest room refrigerators, 24-hour access to free refreshments and goodies, and so on.  The more amenities you have at your property, the more likely guests will write positive reviews of their experiences.  

Do you offer concierge services to your guests? This could range from making restaurant reservations, to arranging for spa treatments, procuring tickets to special events, assisting with various travel arrangements, and booking tours of local attractions.  

How does the innkeeper benefit from offering concierge services like these? You may set up partnerships with local restaurants, spas, event venues, tours, and travel options.  If you receive about as many referrals as you give, this may be a win-win situation with no need for an exchange of money from any of the parties. 

However, if it is more one-sided and you are not receiving as many business referrals as you are giving, then think about requesting a referral fee when you refer business to them and giving them a referral fee when they refer business to you. That way it is more equitable.   The point is to have a fair incentive to refer business to each other.

Do you host events? People often come to bed and breakfast inns because of celebrating special occasions.  You could host private parties for a variety of occasions, including: anniversaries, baby and wedding showers, birthdays, family reunions, graduations, and so on.  The more special you make these events for your guests, the better their guest experience.  

What kind of feedback are you receiving from guests about your food?  How well do you accommodate guests with food allergies and dietary restrictions?  Do guests ask for your recipes or if your inn sells a cookbook? Even if you are not the caterer for all of the events you host, the food you provide at events you host affects their guest experience and perceptions of you as hosts.

Do you offer custom packages for your guests? These could include restaurant gift certificates, tickets to a local event, fresh flowers, desserts delivered to your room, and so on.  Are you attracting the types of guests you would like to host? One way to do that is to offer packages they would be interested in.

How do your guests sleep?  Whether they are looking for a more restful sleep or a more passionate romance, make that possible for them.  Do you have extra blankets and pillows?  Do you offer a turn-down service or romance package with rose petals and LED lights?  

How will you know if your guests have had positive experiences?  Encourage feedback by asking non-intrusive questions (questions that do not pry, but show that you care about making sure they receive the best hospitality possible).  Read the comments in your guest books and online reviews.  Take guest advice to heart.  As you see evaluations of guest experiences increase, you will experience a tremendous amount of satisfaction.

Image by Marcus Berg of Unique Angles Photography

How to Host Elegant Private Parties at Your Inn

Wondering how to host elegant private parties at your inn?  All types of private parties may be hosted at your inn, depending upon your inn’s location, accommodations, amenities, and space.  Another factor in determining which types of parties to host can be the number of rooms or areas (indoor and outdoor) that you have to offer your party guests. 

It is important to specify on your website and in your marketing materials the square footage of each space as well as the number of guests you can comfortably accommodate. Indicate if there are handicap-accessible areas for your guests.  Also specify your policies on catering and access to your kitchen. Do you want to cater the events yourself or do you have a “preferred list of vendors” that you work with?

Rental rates depend upon the time of year, the type of event, and the length of their visit.  It is important to NOT specify prices IF you want to give yourself some flexibility when it comes to pricing.  Some types of parties are more expensive to host than others.  Also, some guests can be “harder to please” than others.

 

Let’s talk about parties that typically take place during the day time.  This could include the following:

Baby showers: Have you thought of hosting baby showers for expectant parents?

Tea parties: Do you have a tea room or host afternoon tea parties for your guests?

Wedding showers: Even if you do not host actual weddings, could you host wedding showers for soon-to-be-married couples?

 

Parties that typically could take place both day time and night time:

Book signings: Do you have famous local authors interested in you hosting their private book signing party?

Family reunion celebrations: Is your inn located in a centrally convenient place for families from several popular areas to meet?

Fundraisers: Do you host parties for non-profit organizations raising money for good causes?

Graduation parties: Are you located in a city known for its local colleges and universities?

 

Now, let’s focus on parties that typically take place during the evening.  They include:

Dinner parties: What organizations (profit and nonprofit) would potentially be interested in you hosting their dinner party?

Formal dances: Perhaps your local Historical Society or Chambers of Commerce would like you to host a formal dance?

Murder mystery parties:  Even if you have not hosted them before, what about arranging for a murder mystery party at your inn?

Wedding receptions:  Do you host weddings and/or receptions?  

 

Have a different checklist of items, depending upon the type of party:

Beverages: is this an event that typically serves alcohol?; do you have a license to sell alcohol or do you allow guests to bring their own libations?; non-alcoholic beverages include: punch, juice, non-alcoholic fruity drinks (a.k.a. “mocktails”), soda, tea, and water

Date and time options: list available dates and times for each type of event (this is why you must keep a very organized calendar)

Decorations: of course the decorations will depend not only on the type of gathering you are hosting, but also if it has a particular theme; you may have some decorations that you can buy to regularly display (such as a lacy antique baby buggy as baby shower decor for every baby shower you host)

Flowers: consider coordinating all of your floral arrangement requests with one particular florist (so in exchange they give you a discount for your exclusive business)

Food: if you are catering, offer a variety of menu choices for each type of party; consider accommodating particular dietary needs or preferences of your group (such as gluten-free, low cholesterol, low sugar, non-dairy, vegan, vegetarian, etc.)

Location: specify the places on your property that will be reserved strictly for the party guests for each party type you host as well as how many people each place can accommodate  

Music: provide a list of music (either a selection of live performers or recordings of musicians) that guests have the option of hearing; the music you play at a baby shower will be different than the music played at a wedding reception

Party events and games: fundraising parties may feature an auction whereas baby showers may have a variety of fun games for the expectant parents

Pictures: if possible, take lots of pictures of the event to share with the people who arranged for the event to take place at your inn; always ask permission before sharing photos of guests attending private parties at your inn with the public (through your website, blog, social media, or in photo collections for potential clients to see)

Price: of course you should make a profit from hosting private parties; think about potential costs associated with different events (including the cleaning and not being able to use the inn for other events at that time)

It helps, but it is not a requirement to have a professional wedding or party planner on your staff.  You may want to work out an arrangement with a local wedding or party planner to handle all of the planning details given your specific list of requirements (including costs, caterers, etc.).  In addition to renting out rooms, you can make a pretty profit hosting events (even when you have to give a percentage to a professional party planner who manages all the details for you). 

For even more suggestions, please watch the Professional Association of Innkeepers International webinar where I gave a presentation of how to host elegant private parties at your inn.

Image by Marcus Berg of Unique Angles Photography

Shatter the Disastrous Myths About Bed and Breakfasts

It is time to shatter the disastrous myths about bed and breakfasts. There are a handful of reporters recently who have published stories that seem to be more about their own awkward hang-ups than about having real issues with where they stayed. Also, most of their disappointments could have been prevented through simple actions like looking at the accommodations’ website and reading guest reviews before their booking rooms.

Most bed and breakfasts are NOT about staying at grandma’s house with doilies. While some bed and breakfasts are located in historic mansions, that does not mean they have thin walls, squeaky bed frames, and creaky floors. Many of those inns have been painstakingly returned to their original glory with added insulation (if needed), restored or new furniture, and repaired or refinished flooring.

99% of bed and breakfasts offer private, connected bathrooms for their guests to use. Bed and breakfasts with good websites always show pictures of their guest rooms and bathrooms and even specify which amenities come with each of their rooms. Hotels are not the only ones with private balconies, sitting areas, gardens, pools, restaurants, and gift shops. There are plenty of inns offering these same luxuries.

Bed and breakfasts are always unique. Every inn is different and offers its own special personality and experiences. Guests choose bed and breakfasts based on its location, style, local attractions, and personal preferences. Bed and breakfast inns can come in a wide variety of types to choose from, including:

  • scenic mountain bed and breakfasts
  • modern boutique inns
  • bed and breakfast farms
  • pet-friendly inns
  • B&B retreats for authors or artists
  • bed and breakfasts on the water
  • environmentally friendly inns
  • bed and breakfasts in secluded locations
  • kid-friendly inns

There is a reason why they are called bed and breakfasts. Hotels often offer “continental” breakfasts that leave much to be desired. Innkeepers often have culinary training as well as a natural talent and passion for cooking. Many bed and breakfasts accommodate guests on restricted diets.

Preferably while booking your room, be sure to indicate any food allergies or dietary guidelines. Whether you are on a gluten-free, dairy-free, low cholesterol, reduced fat, no sugar added, vegan, or vegetarian diet, bed and breakfast chefs can make something you will enjoy eating that does not compromise those standards.

You do NOT have to have conversations with other guests if you feel like keeping to yourself. There is no “dreaded obligation” to have small talk with strangers. At breakfast time, many inns offer tables for two or even in-room dining. It is less common for there to be one common breakfast table for all the guests to sit at. This is a win-win for shy and outgoing guests as well as perky and not-so-perky guests. You can seek interaction or keep to yourself. It is completely up to you!

Innkeepers want to provide their guests with the best hospitality experience possible. Bed and breakfast staff do not try to “hover” over their guests. They remain attentive (they are there if you need them) yet not intrusive (they give you space and privacy). They respect their guests’ wishes for peace and quiet. Some places offer private entrances, separate cottages or guest houses.

Bed and breakfasts are a great value. They offer free breakfast, free parking, and complimentary refreshments. Most offer free wireless internet and some have free DVD libraries and even provide free streaming video services like Netflix. Hotels charge extra for these things. There is no such thing as “free room service” at hotels.

If you like impersonal and stuffy hotel chains, then maybe bed and breakfast inns are not for you. However, many of you (if you have not already) will visit a bed and breakfast inn and never go back to staying at hotels!  

Owners and innkeepers, are you looking to improve your online marketing results?  Want to educate potential guests about what makes your inn more appealing than your local competition? Bed and breakfast blogging offers professional services including blogging, e-mail marketing, social media, and reputation management.  Don’t have time or don’t know where to start? Contact Kristi today for a free consultation!

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Indoor Fun (Outside of the Bed)

Wonder what to do at a bed and breakfast (outside of the bed)? While getting extra rest (and more affection) can be incredible, there is other bed and breakfast indoor fun to experience.  I also will highlight some of the benefits of having fun.

Bed and breakfast inns may offer luxurious indoor amenities and places such as:

  • Gift shop
  • Hot tub
  • Libraries
  • Pool
  • Pool table
  • Restaurant
  • Sauna
  • Screening room 
  • Spa

Innkeepers often have common rooms for B&B guests that include the following:

  • Artwork on display
  • Board games
  • Books
  • Decks of cards
  • Magazines
  • Movies
  • Music 
  • Newspapers
  • Television 

Most bed and breakfasts offer free wi-fi internet access in your guest room and in common rooms.  This means that guests can go online for fun (or if you really must, for business).  

Some bed and breakfasts offer indoor activities such as:

  • Birthday and anniversary celebrations
  • Book discussion club
  • Cooking classes 
  • Scrap-booking retreat
  • Tea time
  • Quilting circle
  • Wine tastings

Some bed and breakfasts have entertainers come to their inn to perform for the guests on special occasions.  Sometimes it is the innkeepers that perform music for the guests. Other times, it is the guests who are encouraged to play the musical instruments at the inn (such as piano or guitar).

I have the kind of personality where I feel guilty if I am not working. Some of us really need to give ourselves “permission” to relax.  Here are just some of the important benefits we can all receive from unwinding and having fun:

  • Better perspective on what is really important in life
  • Increase in our overall productivity
  • Less stress and more peace of mind
  • More creativity to solve problems and/or earn income
  • Prevention of boredom (which can affect the ability to focus)
  • Replenishment of energy and motivation
  • Reward to yourself (and others) for having achieved specific goals

Regardless of the reason you would like to stay inside (such as the weather), bed and breakfast guests can find pleasant things to do.  Innkeepers are also more than happy to make suggestions for indoor activities.  Sometimes you don’t know what you’re missing until you ask.  

Image by Marcus Berg of Unique Angles Photography

Can Your B&B Guests Charge Their Devices?

Can your B&B guests charge their devices?  With an increasing number of people owning and traveling with multiple mobile electronic devices, bed and breakfast inns must think about offering places (especially in their guest rooms) for their bed and breakfast guests to charge their electronic devices.

For example, just one person could bring their business cell phone, personal cell phone, laptop, e-reader, tablet, i-Pod, etc. You get the picture!  

The location of the charging stations/outlets should be conveniently located.  No one wants to move or duck behind furniture to get to them.  Ideally, they should be on either side of the bed, they can be built into lamps or desks, and be put near bathroom mirrors and guest room entryways.  

New bed and breakfast construction should plan to offer more outlets and USB ports than what was once the standard number of outlets. Older accommodations can have their outlets “retro-fitted” to handle multiple devices.  Of course, make sure your outlet strips are surge protected.

The 1810 Emerson House Bed and Breakfast offers guest rooms with a dual USB wall outlet for ease of charging all their electronic devices.  If this historic property can add the technology later, then so can your inn if it needs to be updated.

The Inn on First in Napa, California not only offers iPod docks, but also i-Pods with curated playlists designed to heighten couples’ romance.  Now that is going above and beyond guest expectations!

Bed and breakfast inns should think about their “plug-ability” for the electronic devices of their guests. The last thing they want to do is search for hidden power outlets and find out they are not in convenient spots or that they have more devices than outlets in the room!

If you do have extra outlets and USB ports, be sure to mention that on the list of guest room amenities on your bed and breakfast website.  On social media, you can share a picture of your own phone, tablet, laptop, i-Pod, and/or e-reader charging in a guest room and write something clever like “Our guests can easily charge a variety of electronic devices in the privacy of their own rooms.”

This is especially useful if some of your guests tend to be business travelers.  Consider putting a blog post about your business amenities, including any meeting and/or banquet rooms.  Offering your guests the ability to safely charge multiple electronic devices in their own guest rooms is smart hospitality. 

Image by Marcus Berg of Unique Angles Photography

How To Accomplish Your Bed and Breakfast Goals


Consider writing down your bed and breakfast goals for next year.  Use the famous SMART acronym to make decisions.  This will help you accomplish your bed and breakfast goals.

Specific: Make sure that your goals are very specific.  First, ask yourself some questions.  

  • What are we trying to accomplish?
  • What types of repeat guests would we like to attract?  
  • Are guests coming to our local area for a specific reason or activity?
  • What types of local events in our area attract guests?  
  • What do guests tell us they like about my inn?  

Measurable: Goals need to be measurable to know if you have reached them. Quantifying your goals gives you something to strive for.  

  • By what percentage do we want our occupancy rates to go up?
  • How many more B&B packages could we sell this year?
  • What number of local business partnerships do we want to add this year?
  • How much money could we set aside to sponsor a local event?
  • How many private events should we host?

Attainable: Goals need to be reachable to motivate you do achieve them.  Setting impossible goals does not help you.  Make it a goal that is a stretch but doable.  

  • How many blog posts could we do this year?
  • How many e-newsletters would we produce?
  • What social media campaigns could we do?
  • Do we need to change our reservation software to give us better results?
  • Should we join a bed and breakfast association?

Relevant: Goals need to be suitable to what your inn and your local area offers.  Represent what your guests can expect from their stay with at your bed and breakfast.

  • What inn amenities could we promote?
  • Do we have any of the following: a restaurant, a gift shop, or a spa?
  • Do we have excellent local entertainment venues or other attractions?
  • Do we have up-to-date pictures of our bed and breakfast and food?
  • Could we support a local cause that has an event?

Time bound: Giving yourself a deadline makes your goals even more real.  Vague goals do not equal results.  

  • What are the due dates for our blog posts?
  • How many calls to potential local business partners do we make each month?
  • By what date should our bed and breakfast website be redesigned?
  • When do we need to finish this renovation project?
  • No later than what date should we put up our new bed and breakfast sign?

Success does not happen by accident, but by dedication and SMART goal planning.  What goals does your inn have for the coming year?  Feel free to comment below with what your bed and breakfast would like to accomplish.

Do you want to add or improve your blogging, social media, and/or reputation management strategy? Contact Bed and Breakfast Blogging at 919-931-6168 or email contact@bedandbreakfastblogging.com

Image by Marcus Berg of Unique Angles Photography

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