Category Archives: Events

How to Host Elegant Private Parties at Your Inn

Wondering how to host elegant private parties at your inn?  All types of private parties may be hosted at your inn, depending upon your inn’s location, accommodations, amenities, and space.  Another factor in determining which types of parties to host can be the number of rooms or areas (indoor and outdoor) that you have to offer your party guests. 

It is important to specify on your website and in your marketing materials the square footage of each space as well as the number of guests you can comfortably accommodate. Indicate if there are handicap-accessible areas for your guests.  Also specify your policies on catering and access to your kitchen. Do you want to cater the events yourself or do you have a “preferred list of vendors” that you work with?

Rental rates depend upon the time of year, the type of event, and the length of their visit.  It is important to NOT specify prices IF you want to give yourself some flexibility when it comes to pricing.  Some types of parties are more expensive to host than others.  Also, some guests can be “harder to please” than others.

Let’s talk about parties that typically take place during the day time.  This could include the following:

Baby showers: Have you thought of hosting baby showers for expectant parents?

Tea parties: Do you have a tea room or host afternoon tea parties for your guests?

Wedding showers: Even if you do not host actual weddings, could you host wedding showers for soon-to-be-married couples?

 

Parties that typically could take place both day time and night time:

Book signings: Do you have famous local authors interested in you hosting their private book signing party?

Family reunion celebrations: Is your inn located in a centrally convenient place for families from several popular areas to meet?

Fundraisers: Do you host parties for non-profit organizations raising money for good causes?

Graduation parties: Are you located in a city known for its local colleges and universities?

 

Now, let’s focus on parties that typically take place during the evening.  They include:

Dinner parties: What organizations (profit and nonprofit) would potentially be interested in you hosting their dinner party?

Formal dances: Perhaps your local Historical Society or Chambers of Commerce would like you to host a formal dance?

Murder mystery parties:  Even if you have not hosted them before, what about arranging for a murder mystery party at your inn?

Wedding receptions:  Do you host weddings and/or receptions?  

 

Have a different checklist of items, depending upon the type of party:

Beverages: is this an event that typically serves alcohol?; do you have a license to sell alcohol or do you allow guests to bring their own libations?; non-alcoholic beverages include: punch, juice, non-alcoholic fruity drinks (a.k.a. “mocktails”), soda, tea, and water

Date and time options: list available dates and times for each type of event (this is why you must keep a very organized calendar)

Decorations: of course the decorations will depend not only on the type of gathering you are hosting, but also if it has a particular theme; you may have some decorations that you can buy to regularly display (such as a lacy antique baby buggy as baby shower decor for every baby shower you host)

Flowers: consider coordinating all of your floral arrangement requests with one particular florist (so in exchange they give you a discount for your exclusive business)

Food: if you are catering, offer a variety of menu choices for each type of party; consider accommodating particular dietary needs or preferences of your group (such as gluten-free, low cholesterol, low sugar, non-dairy, vegan, vegetarian, etc.)

Location: specify the places on your property that will be reserved strictly for the party guests for each party type you host as well as how many people each place can accommodate  

Music: provide a list of music (either a selection of live performers or recordings of musicians) that guests have the option of hearing; the music you play at a baby shower will be different than the music played at a wedding reception

Party events and games: fundraising parties may feature an auction whereas baby showers may have a variety of fun games for the expectant parents

Pictures: if possible, take lots of pictures of the event to share with the people who arranged for the event to take place at your inn; always ask permission before sharing photos of guests attending private parties at your inn with the public (through your website, blog, social media, or in photo collections for potential clients to see)

Price: of course you should make a profit from hosting private parties; think about potential costs associated with different events (including the cleaning and not being able to use the inn for other events at that time)

It helps, but it is not a requirement to have a professional wedding or party planner on your staff.  You may want to work out an arrangement with a local wedding or party planner to handle all of the planning details given your specific list of requirements (including costs, caterers, etc.).  In addition to renting out rooms, you can make a pretty profit hosting events (even when you have to give a percentage to a professional party planner who manages all the details for you). 

Image by Marcus Berg of Unique Angles Photography

Why Your Inn Will Profit From Blogging

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Your inn will profit from blogging.  If you are not already consistently offering quality blog posts, now is the time to do so.  Let’s examine the benefits of bed and breakfast blogging as well as learn what qualities to look for in a bed and breakfast blogger.

First of all, search engines like Google absolutely love and reward fresh content.  They give preference to websites which continually add new information.  A blog post is one more indexed page on your website. It signals to the search engine spiders that your website is active.

Bed and breakfasts with blogs establish themselves as being an authority on hospitality and their local community.  By offering helpful, travel-friendly advice, bed and breakfasts can get the attention of those wanting to know more about your local area while also telling others what makes your inn an ideal accommodations choice.

The more information you provide on your website and the more questions you answer, the more likely web visitors are to take action like contacting you, reading more of your website, following you on social media, and booking a room.

You can share the following information in blog posts:

  • Behind the scenes: feature your employees backgrounds and give fun facts about them
  • Events: let potential guests know about upcoming local events
  • Packages: people are willing to pay more for something that is already planned and included (such as flowers and tickets)
  • Recommendations: promote local businesses in your area and let them know you do (they might return the favor)
  • Reviews: share rave reviews from your previous guests
  • Rooms: show pictures of your guest rooms, tell each one’s amenities, reveal why the room has its particular name
  • Specials: offer discounts to mid-week stays or specific groups of people like senior citizens, veterans, and emergency workers

The effort you put it now will pay off well into the future because people will be able to view your blog posts years from now.  Providing valuable content means your content will spread. Blog posts can be shared in social media to expose yourself to a whole new audience.

Be sure to attract more guests with calls to action.  Encourage them to contact you, connect on social media, and book now.

Write for your ideal guest.   Know who you are trying to attract.  Pick a diverse range of keywords related to that topic.  For example, “eco-friendly inns” can also be described as “green”, “environmentally friendly” and use related keywords like “electric car charging”, “energy efficient lighting”, “rain water saving”, and so on.

List out relevant keywords describing your guest, your local area, what makes your inn so unique, and different seasons of the year.

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Keywords to describe the type of guest you cater to:

  • adventure seeking
  • antique lovers
  • beach lovers
  • bird watchers
  • business travelers
  • celebrating birthdays and anniversaries
  • engaged couples and newlyweds
  • girlfriend getaways
  • mystery solvers
  • romantic couples
  • scrap-bookers
  • shopping lovers
  • sports enthusiasts
  • wine connoisseurs
  • winter sports participants
  • yoga exercisers

Keywords to describe your local area:

  • amazing views
  • amusement park
  • annual conferences
  • art galleries
  • breweries
  • business conferences
  • college campuses
  • concerts
  • sports games
  • theatre
  • tourist attractions
  • trade shows

Keywords to describe the uniqueness of your inn:

  • amenities
  • B&B inn association membership
  • awards
  • catering
  • diamond rating
  • eco-friendly
  • gardens
  • handicap accessible
  • historic
  • kid friendly
  • pet-friendly
  • press coverage
  • restaurant
  • retreats
  • Select Registry membership
  • spa
  • tea room
  • Trip Advisor reviews
  • vegetarian or vegan
  • waterfront property
  • weddings
  • wine tours

Keywords regarding different times of the year:

  • Christmas
  • Fall foliage
  • New Years
  • Patriotic holidays
  • Valentine’s Day

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Does this seem overwhelming?  Why not do what you do best as an owner/innkeeper and have a professional like me do your online marketing (blogging and social media)?  These are some qualifications you should look for from hospitality marketing professionals:

  • What is their education background?
  • What experience do they have?
  • Do they seem easy to work with?
  • Will they be dedicated to your bottom line and getting you the results you need?
  • Are they active in blogging and social media for their own business?
  • Do they have client testimonials?

Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation today.  Feel free to add comments or questions below.

Images by Marcus Berg of Unique Angles Photography

January Holidays B&B Inns

Celebrating January holidays at B&B inns can attract more hospitality business.  Both big and small,  there are special holidays throughout the year.  Some holidays are officially observed (like Thanksgiving) while others are just for fun (like April Fool’s Day).

January Holidays at B&B Inns

Image by Marcus Berg of Unique Angles Photography

Depending upon where you are in the United States, the month of January can be really cold yet beautiful.  It is a time for reflecting on and making decisions to improve your overall life.  It can also be about honoring those who have made a great impact on the world like Dr. Martin Luther King, Jr.

 

January Holidays

Jan. 1 New Years Day

Keywords: Happy New Year, New Year’s Day, January 1st, 1st Day of the Year

Themes: fresh start, new you, resolutions, commitments, goals, dreams

Example: New Years Eve Special

Cobblestone Bed and Breakfast of Birchwood, Wisconsin celebrated the New Year with champagne, hors d’oeuvres, noise makers, and hats.  That sounds very festive!

Example: New Years Eve Dinner or New Years Eve Package

Each New Years Eve, Orchard Inn of Asheville, North Carolina hosts a decadent 7-course dinner. The night begins with hors d’oeuvres at 7 pm and then dinner at 8 pm. Then guests raise a glass to the New Year with a complimentary glass of French champagne. 

Guests who chose their New Years Eve package (for the 2015-2016 calendar change) received 2-nights accommodation, breakfast each morning and dinner on New Years Eve as well as a choice of dinner on December 30th or January 1st.

 

January Holidays at B&B Inns

St. Augustine Foot Soldiers Monument in St. Augustine, Florida

Jan. 18 Martin Luther King Day

Keywords: MLK Day, Martin Luther King Day, Civil Rights Leader

Themes: freedom, respect, equal rights, unity, peace

Example: Carriage Way Bed and Breakfast of St. Augustine, Florida is promoting FREE admission into Castillo de San Marcos Fort on Monday, January 18, to honor the memory of where Dr. King himself walked.

Example: Morehead Manor Bed and Breakfast of Durham, North Carolina, named by Black Enterprise magazine as the number one black-owned bed and breakfast in America, promotes their local area’s Annual MLK-Black History Month Parade.

Promote your bed and breakfast by celebrating more holidays throughout the year.  Have the appropriate decor (such as New Years’ noise makers) to make your inn more festive.  Consider hosting a dinner or encouraging your guests to attend local events (such a parades) in your area.

Become known for celebrating amazing holiday festivities (like these January holidays at B&B inns) throughout the year. This attracts visitors to come again to experience your hosting of another holiday.

Upcoming Innkeeping Conferences

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Don’t miss these upcoming innkeeping conferences in 2016.  In January, hundreds of innkeepers and industry partners from all over the country (and beyond) will meet in Austin, Texas to experience the biggest industry conference in the U.S. The PAII Innkeeping Conference & Trade Show January 10 – 14, 2016, will showcase industry trends, best practices, and encourage you to renew and build new relationships with industry partner vendors and innkeepers alike.

Join in special events, mixers, and cutting-edge education, tailored to aspiring to novice to master innkeepers.  You’ll learn new ways to drive your business forward, refine your services, and exceed your business goals at over 40 live sessions.  You’ll consult face-to-face with industry professionals, and engage all of your senses at the Innkeeper Trade Show.

Hosted by the Professional Association of Innkeepers International, this conference will provide insight and perspective on our vibrant, challenging, ever changing industry, and more specifically, your investment. Gain a renewed focus, build vital connections, and reignite the passion that drives your hospitality business.

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Celebrate 25 years of CABBI (the California Assocation of Bed and Breakfast Inns).

Join them January 31 – February 2, 2016 at the Monterey Marriott for this once-a-year opportunity! Network with fellow innkeepers during the 2016 InnSpire Conference & Trade Show. This year’s trade show is the largest yet and promises to introduce you to the latest and greatest in industry products and services. Join us Monday night on the 10th floor of the Marriott as we host a celebration in honor of CABBI’s 25th anniversary!

The conference will kick off on Sunday with opening keynote speaker Nancy Friedman! An expert in customer service, Nancy is excited to provide InnSpire attendees with real-world takeaways to implement right away and make a difference in your business.  CABBI has over a dozen educational sessions planned, including their always-popular round-table sessions.

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Bed and Breakfast Innkeepers from all over the Mid-Atlantic region are invited to attend the 2016 Mid-Atlantic Innkeepers Trade Show and Conference at the Williamsburg Lodge in Williamsburg, Virginia from March 6 through March 8.  Learn from nationally known bed and breakfast industry experts.  Products and services related to the B&B industry will be on exhibit.

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The 2016 Knowledge Sharing Summit and Marketplace, hosted by the Association of Independent Hospitality Professionals, will take place in Nashville, Tennessee from April 4 through the 6th.  This event will feature over 50 learning opportunities including Think Tank problem busting round tables and workshops that span educational paths from everything from Future Innkeepers to Back of the House to Guest Experience to Heads in Beds, plus multiple pre-conference sessions including professionally facilitated state and local association leader events and more.

If you want to share other bed and breakfast industry events (such as innkeeping conferences) that will take place in 2016, feel free to comment below.  Kristi Dement of Bed and Breakfast Blogging improves the marketing success of bed and breakfast businesses.  Contact us to learn how we help increase your inn’s revenue.  Let’s have our best year yet!

How To Easily Attract More Guests To Your Inn

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How to easily attract more guests to your inn?  One key component is to focus on good things to do, things to see, food to taste, places to explore, and places to go in your local area.

First, ask yourself these questions:

  • Why do most people visit our local area? (ex: for a romantic getaway in a secluded area or in a bustling city with lots of culture)
  • What do people like to do when they visit my area? (ex: attend a major business conference or participate in a marathon for your favorite cause)
  • How could I convince someone to want to visit my area? (ex: write great content about your local area and develop a reputation for showing warm hospitality to your guests)
  • Do I ask for guests to give me great online reviews?  Tell guests when they arrive,  that if for some reason they do not have a five star experience with you, to let them know in person how it could have been better.  For the few who were disappointed, perhaps offer them an upgraded room or some other perk if they decide to return again.  Make it your marketing mission to get 5 star reviews online so others will want to visit.

Then, as you read this list, think about what you could feature in your local area:

Things to Do

  • Bowling
  • Canoeing
  • Cycling
  • Dancing
  • Fairs
  • Festivals
  • Fishing
  • Golf
  • Horseback riding
  • Hunting
  • Local shopping
  • Marathons
  • Miniature golf
  • Quilting
  • Reading
  • Shopping
  • Spa relaxing
  • Sports
  • Walking
  • Writing
  • Yoga

Things to See

  • Ballet
  • Bird watching
  • Book stores
  • Circus
  • Comedy
  • Concerts
  • Movies
  • Parades
  • Photography
  • Sporting events
  • Theatre

Food to Taste

  • Bakeries
  • Bars
  • Coffee shops
  • Food trucks
  • Ice cream parlors
  • Picnicking
  • Restaurants

Places to Explore

Places to Go

  • Arenas
  • Churches
  • Conferences
  • Retreats
  • Stadiums
  • Workshops

Attract-More-Guests

Another important key to attract more guests is to establish relationships with these other local proprietors. Perhaps the business person will give you a reasonable deal in exchange for exclusively their particular type of business (such as using only one local florist for all of your flower arrangements).  Consider putting together guest packages that include local area businesses:

When you categorize your blog posts, this allows your web visitors to easily go to the content that best fits their needs.  For example, some of my blog categories include:

Write about what makes your area a destination for most people.  For some, this could mean featuring local concerts at your popular entertainment venues or dishes from award-winning restaurants.  If your bed and breakfast is in a place known for popular events (such as film festivals), be sure to promote that.

Write about things that make your inn unique.  Give them reasons to choose your inn for their accommodations.  Does your bed and breakfast have its own restaurant, horse farm, gift shop, spa, or something else?  Maybe you have amenities such as hot tubs and fireplaces in private guest rooms.  For those who cater to the business traveler, be sure to talk about your free wi-fi internet access as well as desks with comfortable office chairs.

In summary, write blog posts and put on social media the things that are popular in your local area as well as what makes your inn so special.  Offer packages that include things only found in your area.  Be sure to encourage five star reviews from your guests.  This is how you will easily attract more guests to your bed and breakfast inn!

Images by Marcus Berg of Unique Angles Photography

Professional Hospitality Photographer Marcus Berg of Unique Angles Photography

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Professional Hospitality Photographer Marcus Berg, from Unique Angles Photography, develops beautiful pictures for his hospitality clients.  When asked how he first got interested in photography, he said he received a phone call from a friend who asked him to take photos at her wedding reception.

This was back in the late 1980s when he did not even own a camera.  Borrowing a camera from his brother-in-law, Marcus later was told that his images of the wedding reception came out the best.  It was then that he decided to take a class at a community college.  Marcus Berg started his Unique Angles Photography business in January of 1994.  From his website, his bio reads:

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Marcus takes his wife to a bed and breakfast on every wedding anniversary.  In 2007, he was asked to attend a bed and breakfast conference.  This was his introduction to the world of hospitality.  After a few years, he devoted all of his interest in the hospitality industry.

His clientele is mainly in the B&B industry, but he has grown into serving boutique hotels as well.  He has done work from hotels, wineries, architects, and restaurants. He has kept the mindset for the hospitality image.

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What he likes most about being a professional photographer is being able to be creative and unique.  He is happy when he can make an image that attracts viewers to his client’s particular location.  Marcus also enjoys making so many new friends while doing his expert photography work.

When I asked him how he was able to masterfully capture the beauty of what is outside from inside a room, he explained that he captures the same lighting with an interior image, matching the exterior light because of his photography experience using lights and angles while keeping an interest in details.

Before Picture                                                         After Picture

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Marcus said that it is crucial for a hospitality business to have excellent photography because of how fast technology is moving these days.  Guests looking for places to stay make decisions based on the images they see.  First impressions stick in one’s memory.

Hospitality owners not only should have images with warm colors, but also an invitational feeling.  Images that enable potential guests to picture themselves right there.  According to Marcus, people do not read about a location before they see images of it.  They read to confirm the images.

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It is important for innkeepers to hire a good professional photographer who specializes in hospitality.  Updated images help hospitality businesses with reservations and they will see an increase in their bookings.  This increase in occupancy rates improves their bottom line.  Thus, good images make a profitable difference on a website.

Bed and breakfast innkeepers more than make back what they spend on professional photography and the images last.  Innkeepers can use last years’ photos to continue to build reservations, even though the photographer was only there a short period of time.

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Since Marcus is based in Oregon, his ventures started taking him around the state.  Then after he started attending more conferences, he made more contacts and soon was traveling the whole west coast.  Then he decided to branch out and made a contact in Texas and got the job.

Since then, he has made contacts all over the nation.  He has traveled to all four corners of the United States and many states in between.  Taking photos at conferences supports the association putting on the conference and helps increase his exposure to potential hospitality clients.

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Marcus said that the greatest part of the type of work he does is being able to meet so many wonderful people across the nation.  The hospitality industry has become a family set for him and every time he attends a conference or returns to a familiar inn, he said it is like being home.

You can see more of Marcus Berg’s Unique Angles Photography work on his website that lists some of his previous hospitality clients and their testimonials.  You can also follow Marcus on social media: Facebook, LinkedIn, Pinterest, and Twitter.  Thank you, Marcus Berg, for letting me display some of your gorgeous photography on the Bed and Breakfast Blogging website as well!

Amazing Bed and Breakfast Marketing From A to Z

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Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

  • Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.
  • Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.
  • Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.
  • Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.
  • Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.
  • Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.
  • Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.
  • Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.
  • Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.
  • Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.
  • Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.
  • Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.
  • Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.
  • Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.
  • Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.
  • Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.
  • Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.
  • Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.
  • Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.
  • Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.
  • Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.
  • Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.
  • Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.
  • Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.
  • Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.
  • History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.
  • Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.
  • Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.
  • Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.
  • Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.
  • Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.
  • Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.
  • Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.
  • Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.
  • Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.
  • Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.
  • Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.
  • Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.
  • Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.
  • Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.
  • Night walk: Some local area events happen late at night or you could host your own night tour.
  • Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.
  • Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.
  • Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.
  • Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.
  • Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.
  • Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.
  • Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.
  • Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.
  • Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.
  • Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.
  • Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.
  • Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.
  • Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.
  • Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.
  • Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.
  • Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.
  • Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.
  • Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.
  • Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.
  • Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.
  • Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.
  • Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.
  • Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.
  • Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.
  • Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.
  • Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.
  • Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.
  • Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.
  • Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.
  • Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.
  • Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Patriotic Holiday Celebrations

bed-and-breakfast-patriotic-holiday-celebrations

Bed and breakfast patriotic holiday celebrations in the United States of America occur on special days like Flag Day, Fourth of July, Memorial Day, and Veterans Day.  It is during these times that we can honor our country as well as the men and women who serve in the military, our nation’s veterans, and those who sacrificed their lives while fighting to protect our freedoms.

Bed and breakfasts across the country can take the lead by decorating their B&B inside and out, hosting events on site, informing guests of local events in the community, offering holiday specials to attract guests to their inn, and cooking festive looking and fabulous tasting foods.  First, did you ever wonder about the history behind this patriotic holidays?  Here is an up close look:

  • Memorial Day, May 30 (traditionally), is a sacred day to all war veterans. America’s citizens are reminded of the deaths of their fellow countrymen during wartime. By honoring the nation’s war dead, we preserve their memory and thus their service and sacrifice. They came from all walks of life and regions of the country, but they all had one thing in common: love of and loyalty to country.
  • Flag Day is June 14 and celebrates the official symbol for the United States: our Stars and Stripes. Flag Day was first recognized by Congress on June 14, 1777. The colors used in the flag give special meaning to the flag: red for valor and zeal; white for hope and cleanliness of life; and blue for reverence and loyalty. When you are looking at the American flag, you are looking at the magnificent history of all Americans who have lived before us and the most enduring nation of free people that has ever existed.
  • Fourth of July is a day when Americans celebrate the pivotal moment in history on July 4, 1776, when the signers of the Declaration of Independence boldly asserted that all are “created equal, that they are endowed by their creator with certain unalienable Rights, that among these are life, liberty, and the pursuit of happiness.” With these words, our forefathers formed a new nation and put forth a vision of liberty and democracy that would forever alter history. This set into motion the development of a land of freedom and opportunity without equal in the world.
  • Veterans Day is an opportunity to publicly commemorate the contributions of living veterans. Formally the holiday was called Armistice Day through a congressional action in America. If World War I had been “the war to end all wars,” November 11 might be still called Armistice Day. Realizing that peace was equally preserved by veterans of World War II and Korea, Congress decided to make the day an occasion to honor all those who have served America. In 1954 President Dwight D. Eisenhower signed a bill proclaiming November 11 as Veterans Day.

Decorating your bed and breakfast is a patriotic expression of our thankfulness to be citizens of our free country.  You can add unique displays of red, white, and blue with American flags, banners, decorative crepe paper, table centerpieces, fireplace mantel decorations, and even displaying your very own fireworks show at night!

While hosting an event to celebrate a patriotic holiday at your bed and breakfast, your inn could have some of those actively serving our country or military veterans as guests.  Reach out to your local community and invite a guest speaker to give a speech. You can serve tasty treats at your event and hand out patriotic goodie bags so visitors can remember their visit to your inn.

Letting guests know about local events in the community such as parades or public nighttime firework displays allows you to promote your area.  There may be some local museums that allow your bed and breakfast guests to get a closer look at America’s military history.

Offering guests attractive holiday specials at your bed and breakfast will likely bring more business.  You may gain some first time guests to your inn.  This could be from a patriotic discount to American guests or a military discount to military families and veterans during these specific holidays.

bed-and-breakfast-patriotic-holiday-celebrations Lastly, creating patriotic breakfast dishes adds to the experiences of your guests.  In particular, using strawberries, bananas, and blueberries (to represent red, white, and blue) innkeepers could make a mixed fruit dish, add the berries to French toast, or even make a berry fruit smoothie.  Only limited by your own creativity, you will think of something amazing that your bed and breakfast guests will be delighted to eat!

 

Images by Marcus Berg of Unique Angles Photography

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