Category Archives: Marketing

Do You Know What Makes Your Inn Stand Out?

What makes your inn stand out? Does it have a great view like the picture above?  It is critical to know what makes your bed and breakfast different from the others in your area. What types of guests do you attract?  What kinds of guests do you want to attract?  

Be sure to promote your unique features to potential guests on your website, on social media, in blog posts, and in the directories you are listed in.  Are you the #1 rated bed and breakfast in your area?  Have you won a bed and breakfast recipe contest?  Are you one of the sponsors of an upcoming local event?

There are many things that you are already doing or could start doing that could attract the right kind of guests you are looking for.  It may have to do with what is in your local area, what types of amenities your B&B has, the policies upon which you run your business, or your attentive concierge services and warm hospitality.  

Here is a list of ways to stand out:

  • Beach or waterfront property?  Ask your guests to share their photos online. Alternatively, ask the public to share their best pictures of relaxing in the sun to enter a photo contest to win a gift certificate to stay at your inn.
  • Eco-friendly bed and breakfasts can have a page on their website devoted to their environmentally safe practices and awards.
  • Game rooms?  With their permission, share photos of guests playing your games (ex: air hockey, chess, horseshoes, Scrabble, etc.).
  • Gift shop? Offer guests attractive items to purchase with your logo on them (such as decorative soaps, coffee mugs, aprons, and maybe even your own cookbook) so they are reminded of your inn every time they see or use the items.
  • Gourmet breakfasts so delicious they prompt guests to write great reviews about your inn.  Ask those who rave about your food to post on online review.
  • Handicap-accessible inns can show their ramps, bathrooms, ground floor rooms, and (if applicable) their elevators.  With guest permission, share pictures of trained guide dogs who have visited your inn.
  • Historical inn and/or unique antiques? Share photos and stories of the original family members that lived at your historic inn.  Share photos of the gorgeous antiques safely displayed throughout your inn.
  • Kid friendly?  Show pictures of rooms or suites that are suitable for families.  Write blog posts about local family attractions.  
  • Library? Attract more guests by sharing pictures of your library and by featuring a local author who will be speaking at an event (in or around) your bed and breakfast.
  • Luxurious amenities (such as a pool, hot tub, or spa) should be featured on your website and in your social media.
  • Mountain inns can share photos of majestic views as well as promote local activities such as hiking, skiing, and zip-lining.  
  • Mysteries? If you host murder mysteries, share pictures of your event (such as your guests dressed in costumes) on your website, blog, and social media.  
  • Packages? Feature tickets to popular local attractions (such as a theater or amusement park) and/or gift certificates to local fine dining restaurants .
  • Patriotic bed and breakfasts can display their country’s flag and offer a discount to those on active military duty and to veterans.
  • Pet-friendly bed and breakfasts can show pictures of pets at their property and take about their pet policies (including where pets are allowed to go).
  • Restaurant? Bed and breakfast inns with their own restaurant can feature photos of seasonal events (like Thanksgiving Day) as well as social events (like private parties). Regularly blog about popular signature dishes or feature the chefs and write about their culinary training and experience.
  • Retreats hosted at your inn?  Notify the media.  This is especially important if the person speaking at the retreat is famous or notable in their field.
  • Settings that are breathtaking, peaceful, and gorgeous should be shown in pictures to attract more guests.
  • Tea time? Whether you have a dedicated tea room open to the public or specific tea times only for your guests, promote tea time with pictures of your tea table settings and food as well as guest events like social hours or book clubs.  
  • Vegan or vegetarian bed and breakfasts can show pictures of delicious, hearty looking meals that are (surprisingly) within those diet restrictions.
  • Weddings at your inn?  Display pictures of places where the ceremony and reception can be held on the property.  With permission, share pictures of happy couples and of related events like vow renewals and elopements.  
  • Wine tastings? Whether you own the winery or offer a package for your guests to tour local wineries, describe the experiences that guests will have as well as share photos (with permission) of guests touring vineyards.  If transportation is provided during tours, be sure to mention that as well.  
  • Yoga is a great way for your guests to become stronger and more relaxed.  If you regularly offer yoga on site to your guests, be sure to share that on your website, in blog posts, and in photos on your social media.

Share your excellent ratings, reviews, and status.  This is not the time to be modest since your inn is your livelihood.  Link to your Trip Advisor rating, share guest reviews, and proudly put on your website if you belong to Select Registry, a bed and breakfast association, and other elite groups.  

No time or desire to manage your online marketing? Please contact Kristi Dement of Bed and Breakfast Blogging.  We can put a plan in place that will make your inn stand out!

Image by Marcus Berg of Unique Angles Photography

Make It All About Your Bed and Breakfast Guests

Make it all about them. Make it all about your bed and breakfast guests.  Author Bruce Turkel, in his insightful book All About Them: Grow Your Business by Focusing on Others, makes it clear that what really matters to consumers is their own self-interest. Business owners (including innkeepers) can use that knowledge to make their businesses (specifically bed and breakfasts) about the people they are trying to reach (potential guests).

Author Bruce Turkel states that successful businesses created for today’s “all about them” economy realize what you do is less important than identifying who you are and why that resonates with current and potential customers (guests).  

Turkel stresses that “good brands make you feel good, but great brands make you feel good about yourself.” Things sell not because of what they can do, but because of how they make consumers feel.  

What attracts business to you and separates you from the competition (other accommodations)? Understand exactly what your customers are buying.  What do you provide that they cannot find anywhere else?  

Figure out who you are and what you stand for then communicate that identity.  Translate your message into customer centered communication that resonates with your audience.

What opportunities does your business provide for increasing customer satisfaction and company revenue?  What do you stand for?  Can you describe that in just a few words?  To determine what those few words are, Turkel recommends you consider five components.  

  • First, write down your company features and benefits.  This means everything you and your business offer including products, services, talents, skills, experiences, and so on.
  • Then write down your points of distinction.  What sets you apart from your competition? What do your clients identify about you?
  • Next, focus on the functional side of your business.  What features and attributes do you offer?
  • Then focus on the emotional side of your business.  How do your customers feel?
  • Lastly, this is when you can take reflect upon that information and know what you stand for and know who you are.  This is your brand promise.   

Innkeepers, do you make it all about your bed and breakfast guests?  Do potential guests know how you are different from other accommodations in your area?  

If you need help defining what makes your inn unique, so you stand out from other lodging choices, the Bed and Breakfast Blogging team is here to help.  Contact Kristi Dement for a free consultation today and she can start help you share your inn’s story with the world!

How Bed and Breakfasts Can Win Like Amazon

Fast Company ranked Amazon the World’s Most Innovative Company in 2017.  Amazon is the largest American e-commerce company.  Founded on July 5 of 1994, Jeff Bezos selected the name Amazon as he looked through the dictionary.  He settled on “Amazon” because it was a place that was “exotic and different” just as he envisioned for his Internet enterprise.  Bed and breakfasts should each strive to be different and stand out in a unique and impressive way.  Think about how your inn can uniquely excel in hospitality, cuisine, and accommodations.

Bezos also noted that the Amazon river was by far the “largest” river in the world and he planned to make his store the largest in the world.  Amazon, as a company, has achieved enormous success.  Back in 1996, Amazon was only a $16 million company while Barnes and Noble was at the time a gigantic $2 billion company.  However, Amazon was the fastest company to reach one billion in sales. In 2016, Amazon’s revenue was $136 billion United States dollars while Barnes and Noble increased to a significantly smaller $4.16 billion.  

How did Amazon do it?  Amazon set goals to create something superior and completely new.  Jeff Bezos, who continues to record ideas as he thinks of them, made a list of 20 possible categories for his business and then decided that his best option was to start with books.  Years later Amazon would become one of the world’s best known companies and be referred to as “the everything store.”

While publishers complained when Amazon let its users publish book reviews (showing both the positive and negative comments), Jeff Bezos stated, “We make money when we help customers make purchase decisions.”  To him, it was so people could make informed choices.  The user-generated content did give Amazon viewers an extra reason to visit their website: actual buyers of books were giving their honest opinions.  Now consumers can leave written evaluations of any of Amazon’s products.  Bed and breakfasts would do well to encourage their happy guests to leave reviews as well.

Amazon strives for continuous improvement and efficiency.  While you may be satisfied with the size of your business, there are always things innkeepers can do to make more money with each guest who visits.  Whether through added packages, special retreats, retail merchandise, or other extras, make it a goal to gain more business from every person who walks into your inn.

Names are so important for both people and places. Names help define people and brands. One of the most successful brands is Amazon.  Bed and breakfasts can look to Amazon for its success as a brand and its successful brand name. Since June 19, 2000, Amazon’s logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.  A good bed and breakfast logo can appear on merchandise you sell like coffee mugs, cookbooks, and aprons.  

Amazon carefully selects who they hire to join the company.  According to Amazon, they hire only the best and the brightest.  Some interview questions have been known to catch people off guard like, “Do you know why manhole covers are round?”  This is to judge the reasoning skills of interviewees as much as it is assess their intelligence.  This sets a high bar for the talent they hire.  While they have had some personnel issues as far as people electing to leave the company, many employees have done very well for themselves by staying.  Bed and breakfasts should also be selective when hiring more staff members.

One of Amazon’s core values is innovation.  They remain on the cutting edge of technology with their products and services.  As a company they love inventing things.  They are not held back by conventional thinking. They will quickly abandon old notions and embrace new ones when better options present themselves.  Likewise, innkeepers should stay on the cutting edge with their online marketing, reservation software, and so forth.

Amazon is known for their excellent customer service.  They offer a generous 30-day return policy.  They are resolved to offer the lowest prices anywhere.  Amazon has expanded not only the types of merchandise it sells, but also the programs it offers.  With a focus on long-term customer loyalty, those who are Amazon Prime members get several perks including free shipping.  Bed and breakfasts can reward returning guests and guests who make referrals.

Amazon is obsessed with customer satisfaction.  This online giant offers a personalized version of their website and gives recommendations to each shopper based on their previous searches and purchases. Amazon’s wide selection, low prices, and excellent customer service is remaking industries.  Through strategic marketing, including blogging, social media, and phone conversations, bed and breakfast guests can be persuaded to spend more money during their visits on custom packages and other options. 

Amazon arguably has the most authoritative online product catalog.  To make it easier for customers to learn more about the products on Amazon, they offer the following lists and tools:

  • Amazon Bestseller Lists
  • Amazon Sales Rank
  • Amazon Wishlists 
  • Amazon Look Inside The Book
  • Amazon Search Inside The Book

Amazon’s overarching goal is to be the first place people look to buy anything. Amazon is also referred to as the “unstore.”  According to Bezos, Amazon is not bound by the traditional rules of retail.  This is a list of some of Amazon’s products and services:

  • Amazon Kindle Fire (their own e-book reader)
  • Amazon Create Space (their e-book publishing company)
  • Amazon Audible (audio books)
  • Amazon Web Services (cloud computing)
  • Amazon Prime Video (similar to Netflix)
  • Amazon Marketplace (option to buy from third party sellers)
  • Amazon Fresh (groceries)

Perhaps having a company name beginning with “A” was preferential due to the probability it would occur at the top of any list that was alphabetized.  Does this mean that your bed and breakfast name must start with the letter A?  No, absolutely not.  You can think of a clever and profitable bed and breakfast business name by taking into account: your location, your inn, your decorating theme(s), and so on.

Maybe I should rename my company name from Bed and Breakfast Blogging to something else?  Any suggestions??  Feel free to comment below with positively creative suggestions!

How To Profit From Designing Bed and Breakfast Retreats


bed-and-breakfast-retreats

Bed and breakfast retreats can be very profitable for bed and breakfast inn owners. I will be presenting on an upcoming Professional Association of Innkeepers International (PAII) webinar.  Here is the blurb:

“From dreaming to planning and pricing to marketing, Kristi Dement will show you how to profit from designing retreats at your bed and breakfast.  She will reveal 15 different types of B&B retreats that your inn could host.  Plus, learn several reasons we should all love retreats!”

We will discuss:

  • 3 Essential Questions To Ask in the Dreaming Phase
  • Understanding the Role of Activities and Breaks
  • Crucial Planning Considerations
  • Option of Working with Outside Professionals
  • Types of Retreats and The Importance of Names
  • Customizing Retreats for Specific Clients
  • Critical Retreat Policies to Have in Place
  • Retreat Pricing Guidelines
  • Structuring Your Retreat
  • Building Retreat Buzz
  • Key Retreat Marketing Strategies
  • Reasons to Love Retreats

Throughout the Professional Association of Innkeepers International webinar, I will be sharing the images (like the one above) from talented hospitality photographer Marcus Berg of Unique Angles Photography.  

Click here for the blog post with a link to the YouTube video of my previous PAII webinar called, “How You Can Profit From Creating Memorable Guest Packages” led by Heather Turner, the Marketing Director for the Professional Association of Innkeepers International.

This PAII webinar is scheduled to take place on Wednesday January 25 at 2 pm.  After the webinar, I will provide a link to the presentation right here.  To get more ideas for designing retreats, look at BnBFinder’s website under Specials and then Classes, Courses, and Workshops.  

If you can think of another issue for me to address, with regards to designing bed and breakfast retreats, please feel free to comment below.  Alternatively, if you have experience leading bed and breakfast retreats, I welcome you to introduce yourself.  Tell us the name of your inn and where it is located and let us know what has worked well for your bed and breakfast retreats.

How To Make a Successful Bed and Breakfast Press Kit


Successful bed and breakfast press kits can increase your inn’s likelihood for receiving media attention. Wondering what is a press kit?  It is a package of media about your inn that makes it easier for a journalist or reporter to do a story about your bed and breakfast.

When you do most of the work for reporters up front, they will be more receptive to your pitch for press for their website, publication, or news story. In addition, it looks more professional and makes your bed and breakfast more appealing to write about.

Consider adding a press kit link on your website.  “Are you a journalist working on a story about inns or bed and breakfasts? We would be happy to help you with your story or article.”

Your valuable bed and breakfast press kit can include:

  • Contact’s name, phone number, and email address (the owner, innkeeper, public relations person)
  • High resolution photos (your gorgeous view, the outside of your inn, your guest rooms and common rooms, the best breakfasts meals you serve, etc.)
  • Map of your local area (and its nearby attractions)
  • Brief history of your inn (its location, year it was built, original owners, type of architecture, its history as a bed and breakfast, etc.)
  • Innkeepers/owners story (share your story or how your B&B came to be, a little about yourself and your team, and why you’re doing what you’re doing)
  • Pictures of your luxurious amenities (such as a pool or private hot tub, fireplace, library, spa, garden, etc.)
  • Current promotions (your own specials, custom packages, and description of private events you host like weddings, etc.)
  • Awards received (from bed and breakfast associations, contests won, your AAA Diamond rating, your BBB grade, etc.)
  • Online guest reviews (share links to positive guest testimonials)
  • Your blog (which features local activities and area events)
  • Existing press coverage (list of and links to articles in newspapers, magazines, and online attention)
  • Videos (made about your B&B or that you had filmed to promote your inn)

Include anything you think will enhance your reputation as providing exceptional hospitality. This is your opportunity make it accessible for the press to report about your bed and breakfast. Even curious potential guests will be impressed by it when they see it.

Having an available press kit, makes you media friendly and more likely to get more publicity for your inn.  If you do not mind members of the press coming to your bed and breakfast to interview you and/or make a video, then be sure to state that on-site tours can be arranged. There is nothing better than free publicity!

Image by Marcus Berg of Unique Angles Photography

How To Accomplish Your Bed and Breakfast Goals


Consider writing down your bed and breakfast goals for next year.  Use the famous SMART acronym to make decisions.  This will help you accomplish your bed and breakfast goals.

Specific: Make sure that your goals are very specific.  First, ask yourself some questions.  

  • What are we trying to accomplish?
  • What types of repeat guests would we like to attract?  
  • Are guests coming to our local area for a specific reason or activity?
  • What types of local events in our area attract guests?  
  • What do guests tell us they like about my inn?  

Measurable: Goals need to be measurable to know if you have reached them. Quantifying your goals gives you something to strive for.  

  • By what percentage do we want our occupancy rates to go up?
  • How many more B&B packages could we sell this year?
  • What number of local business partnerships do we want to add this year?
  • How much money could we set aside to sponsor a local event?
  • How many private events should we host?

Attainable: Goals need to be reachable to motivate you do achieve them.  Setting impossible goals does not help you.  Make it a goal that is a stretch but doable.  

  • How many blog posts could we do this year?
  • How many e-newsletters would we produce?
  • What social media campaigns could we do?
  • Do we need to change our reservation software to give us better results?
  • Should we join a bed and breakfast association?

Relevant: Goals need to be suitable to what your inn and your local area offers.  Represent what your guests can expect from their stay with at your bed and breakfast.

  • What inn amenities could we promote?
  • Do we have any of the following: a restaurant, a gift shop, or a spa?
  • Do we have excellent local entertainment venues or other attractions?
  • Do we have up-to-date pictures of our bed and breakfast and food?
  • Could we support a local cause that has an event?

Time bound: Giving yourself a deadline makes your goals even more real.  Vague goals do not equal results.  

  • What are the due dates for our blog posts?
  • How many calls to potential local business partners do we make each month?
  • By what date should our bed and breakfast website be redesigned?
  • When do we need to finish this renovation project?
  • No later than what date should we put up our new bed and breakfast sign?

Success does not happen by accident, but by dedication and SMART goal planning.  What goals does your inn have for the coming year?  Feel free to comment below with what your bed and breakfast would like to accomplish.

Do you want to add or improve your blogging, social media, and/or reputation management strategy? Contact Bed and Breakfast Blogging at 919-931-6168 or email contact@bedandbreakfastblogging.com

Image by Marcus Berg of Unique Angles Photography

How You Can Profit From Creating Memorable Guest Packages


paii-logo-with-slogan

I would like to invite you to attend the webinar, “How You Can Profit From Creating Memorable Guest Packages.” This is scheduled for Wednesday November 16 at 2 pm. All members of the Professional Association of Innkeepers International may register to attend. 

How You Can Profit From Creating Memorable Guest Packages: Regardless of the number of rooms your inn has, every innkeeper can profit from designing memorable packages for their guests.  Since guests do not want to “work” to put together a great vacation, you can coordinate things on the front end (before they arrive) so your guests can relax and enjoy their experience. Guests are willing to pay more for things to be planned in advance for them.  In this webinar, we will discuss creative ways to put packages together using your knowledge of your inn’s local area and by partnering with local businesses including restaurants and attractions. This is extra income that is there for the earning and for the satisfaction of pleasing your guests who will no doubt return again soon because of their memorable stay. 

You Will Learn:

  • What It Means To Be Memorable
  • 5 Essential Questions To Ask Before Designing a Package
  • 10 Types of Packages and What They Can Include
  • Don’t Forget To Add “The Fine Print”
  • and much more!

Enjoy hospitality photographer Marcus Berg of Unique Angles Photography‘s images throughout the presentation.  Marcus travels across the country to take pictures of bed and breakfast inns, hotels, restaurants, and food.  

With his talent for lighting, Marcus Berg is able to capture what is outside a window from inside a room. Marcus is easy to work with and will makes very flattering pictures of fine accommodations and cuisine.  

unique-angles-berry-ice-cream-dessert

This webinar, “How You Can Profit From Creating Memorable Guest Packages” will be recorded and I will add the link to this webinar once the Professional Association of Innkeepers International posts it on their website.  Innkeepers interested in contacting me can use the contact form on my website.  Thank you.

Food image by Marcus Berg of Unique Angles Photography

Bed and Breakfasts Named After Metals


Unique Angles Bronze Antler outside with sign

Bronze Antler Bed and Breakfast

Did you know that there are bed and breakfasts named after metals?  Well, they at least have a metal in their name (or implied in their name).

The following is a short alphabetical listing of some “metallic” inns in the United States:

Advice 5 Cents: Duck, North Carolina (after all 5 cents is a nickel!)

Bronze Antler Bed and Breakfast: Joseph, Oregon (the innkeepers can arrange for bronze foundry tours upon request)

Coppersmith Inn Bed and Breakfast: Galveston, Texas (the second owner, Paul Shean, was a coppersmith from Ireland, hence their name)

Goldsmith Inn Bed and Breakfast: Missoula, Montana (the innkeepers have the last name Goldsmith; the Goldsmiths restored this beautiful historic property after it was planned to be demolished; it required moving this massive 4,000 square foot home)

Silver Heart Bed and Breakfast: Independence, Missouri (this historic home officially opened as a bed and breakfast in April of 2013; their sign has a large silver heart on it)

The Iron Gate Inn and Winery: Cedar City, Utah (the oldest Bed & Breakfast building in the Cedar City community opened as a bed and breakfast in June of 2002; and yes, the gate is made of iron)

Mercury Inn (formally named “Wild Iris Inn”): Portland, Maine (Mercury, a deity from ancient Roman mythology, was a protector and guide to travelers. He ensured that those in his care were given the best treatment he had to offer.  Mercury Inn seeks to offer the best in modern accommodations, local fare, and warm hospitality).

The Platinum Pebble: West Harwich, Massachusetts (centrally located on Cape Cod; “a pebble’s throw” from Martha’s Vineyard, Nantucket, Provincetown, and more; the word platinum may come from the fact that they receive rave reviews)

Tin Lizzie Inn at Yosemite: Fish Camp, California (Tin Lizzie takes its name from the Model T Ford which the public lovingly dubbed “The Tin Lizzie”; they have a replica 1890’s Victorian Model T, but it is only 2 years old.)

Each inn has its own story.  Whether the name is picked for its uniqueness, a nearby local attraction, an owner’s profession or last name, its physical features, its proximity to other attractions, or even an antique replica, it is always fun choosing the right name for your bed and breakfast inn.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfasts Named After Colors


Unique Angles Thyme and Tide Sea Mist room

Since colors can be quite attractive, it is not surprising that so many bed and breakfasts are named after colors.  We take a look at bed and breakfasts across the United States that have a color in their name.

This is a small sampling of colorful inns listed in alphabetical order by name:

Amber House Bed and Breakfast: Sacramento, California (their logo has grain in it like the “God Bless America” song lyric “amber waves of grain”)

Black Forest B&B Lodge and Cabins: Colorado Springs, Colorado (built in the majestic Black Forest, the highest point east of the Rocky Mountains)

Blue Mountain Bed and Breakfast: Missoula, Montana (the sky is so blue in this gorgeous mountain setting)

Brownstone Colonial Inn: Reinholds, Pennsylvania (a beautifully restored 18th century Georgian sandstone farmhouse)

Green Palm Inn: Savannah, Georgia (there are a lot of green palm trees in Savannah)

Indigo Inn: Charleston, South Carolina (in the year 1850, this property used built to serve as an indigo warehouse now it has been transformed into a lovely inn)

Orange Blossom Hacienda: Queen Creek, Arizona (of course they have orange blossoms for guests to enjoy)

Purple Mountain Lodge B&B and Spa: Crested Butte, Colorado (the lodge is a pretty shade of purple)

Red Gate Inn: McKinney, Texas (appropriately, they have a red gate and a red front door)

Silver Fountain Inn: Dover, New Hampshire (their silver fountain has lights so you can even see it at night)

The Golden Leaf Inn: Estes Park, Colorado (located on a scenic mountain with plenty of trees including golden leaves)

The Yellow House: Waynesville, North Carolina (there’s no surprise that the house is yellow in color)

Tickle Pink Inn: Carmel, California (sits on the original home site of State Senator Edward and Mrs. Bess Tickle, who loved flowers–especially pink flowers)

Violet Hill Bed and Breakfast: Middletown, New York (originally operated as a dairy farm in 1926, they now grow beautiful flowers for market)

White Porch Inn: Provincetown, Massachusetts (in keeping with their name, the whole inn, including the porch, is the color white)

 

If you stayed at (or own) a bed and breakfast with a color in its name, feel free to comment below with the name and its website address.  Bed and breakfast inns display lots of lovely colors.

Want to attract more guests to your inn?  Contact Kristi Dement of Bed and Breakfast Blogging to help you with your online marketing needs.

Image by Marcus Berg of Unique Angles Photography

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