SMART goals

New Years resolutions can be a successful way to set goals. The best goals are SMART goals: specific, measurable, achievable, relevant, and time-bound. First, we will talk about these 5 components to SMART goals. Next, will be a list of 20 areas for bed and breakfasts to set marketing goals. For each area, a SMART goal example will be given. Let this inspire you to achieve your B&B New Years resolutions.

Specific

The more specific you can be with goals, the easier it will be to attain them. In other words, vague goals don't lead to consistent improvement. For instance, instead of having the general goal to "exercise more" you should specify the type of exercising you will do. The easiest way to exercise is to find a physical activity you enjoy doing.

Measurable

You must know how you will measure your progress. For example, a house painting company may set goals as to the average size of the houses they paint as well as how many houses they paint in the coming year. This makes it easy for them to know if they are reaching their goals.

Achievable

I do believe in dreaming big and achieving great things. However, most people will never score a perfect 300 in one game of bowling. Set goals that are possible to realize. As an illustration, a retail store with a location that gets more customers coming through is more likely to sell more than that same retail store if it only receives a handful of customers every day at another location.

Relevant

Each goal must be relevant to your overall goals. For example, juggling three balls at a time may be a worthwhile goal, but will it help you if your main goal is to make more money? It is rare to have a steady career as a professional juggler. However, since it has other benefits like improving hand-eye coordination and physical fitness, this may be an excellent hobby.

Time-Bound

Goals with deadlines are more likely to be achieved. Furthermore, if you have a large project (like a report), you can list the specific tasks involved (such as researching, reading, outlining your points, and writing several drafts) and set deadlines for those tasks. By holding yourself accountable (or having someone else hold you accountable), you have exponentially increased your chances of completing your overall goal.

The 20 Best Marketing Resolutions For Bed and Breakfasts

  1. Advertising: Boost 1 Facebook post each month for $X
  2. Associations: Belong to 2 hospitality associations each year for a total of $X
  3. Awards: Earn the TripAdvisor Award of Excellence this year
  4. Blogging: Blog once per week on topics relevant to your inn and local area
  5. Branding: Buy & Sell this # of coffee mugs with your B&B name and logo
  6. Content: Develop a monthly content calendar with consistent themes
  7. Email: Send e-newsletter every 2 weeks to those on your growing email list
  8. Events: Host this # of weddings, private parties, and/or retreats and earn $X
  9. Extras: Get a mini-fridge for each guest room as an added room amenity
  10. Local ambassador: Develop exclusive partnerships with 5 local businesses
  11. Packages: Add 1 holiday, 1 seasonal, and 1 occasion package for your guests
  12. Photography: Update professional photography for website for $X
  13. Press: Get published in Bed & Breakfast Magazine or be featured in the news
  14. Reviews: Respond personally to each online guest review in a tactful way
  15. Reputation: Set up a Google alert for your B&B name online (to stay aware)
  16. Reservation software: Increase your occupancy rates by X% from last year
  17. Rewards: Set up a frequent guest program and incentives for guest referrals
  18. Search engine optimization: Strive for 1st page of Google for certain keywords
  19. Social media: Post 2-3 times per week on 3 different social media channels
  20. Website: Increase page speed (how fast the content loads on your website)

Your B&B New Years Resolutions

If you would like some assistance setting, achieving, and even exceeding your B&B New Years Resolutions goals, you are welcome to contact Kristi Dement of Bed and Breakfast Blogging. I offer a free 20-minute phone consultation. Best wishes to you and your B&B business in the New Year!

Top Image by Marcus Berg of Unique Angles Photography

 

About the author 

Kristi Dement

Tapping into her love of hospitality & accommodations, as well as her talent for marketing, Kristi started Bed and Breakfast Blogging in November of 2013. She loves helping owners of B&B inns & other properties become more effective with their marketing. She is a member of the Association of Lodging Professionals. 

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