Tag Archives: feel

Make It All About Your Bed and Breakfast Guests

Make it all about them. Make it all about your bed and breakfast guests.  Author Bruce Turkel, in his insightful book All About Them: Grow Your Business by Focusing on Others, makes it clear that what really matters to consumers is their own self-interest. Business owners (including innkeepers) can use that knowledge to make their businesses (specifically bed and breakfasts) about the people they are trying to reach (potential guests).

Author Bruce Turkel states that successful businesses created for today’s “all about them” economy realize what you do is less important than identifying who you are and why that resonates with current and potential customers (guests).  

Turkel stresses that “good brands make you feel good, but great brands make you feel good about yourself.” Things sell not because of what they can do, but because of how they make consumers feel.  

What attracts business to you and separates you from the competition (other accommodations)? Understand exactly what your customers are buying.  What do you provide that they cannot find anywhere else?  

Figure out who you are and what you stand for then communicate that identity.  Translate your message into customer centered communication that resonates with your audience.

What opportunities does your business provide for increasing customer satisfaction and company revenue?  What do you stand for?  Can you describe that in just a few words?  To determine what those few words are, Turkel recommends you consider five components.  

  • First, write down your company features and benefits.  This means everything you and your business offer including products, services, talents, skills, experiences, and so on.
  • Then write down your points of distinction.  What sets you apart from your competition? What do your clients identify about you?
  • Next, focus on the functional side of your business.  What features and attributes do you offer?
  • Then focus on the emotional side of your business.  How do your customers feel?
  • Lastly, this is when you can take reflect upon that information and know what you stand for and know who you are.  This is your brand promise.   

Innkeepers, do you make it all about your bed and breakfast guests?  Do potential guests know how you are different from other accommodations in your area?  

If you need help defining what makes your inn unique, so you stand out from other lodging choices, the Bed and Breakfast Blogging team is here to help.  Contact Kristi Dement for a free consultation today and she can start help you share your inn’s story with the world!

Everybody Writes: Story Rules

everybody-writes

Ann Handley, author of Everybody Writes: Your Go-To Guide To Creating Ridiculously Good Content, explains some rules of story writing.  I will show how her advice can be applied to bed and breakfast story writing.

Ann’s Compelling Story Rules:

  • Must be true (always be truthful)
  • Must be human (do not have to pretend to be perfect)
  • Must be specific enough to be believable (avoid talking in generalities)
  • Must be universal enough to be relevant (must be relate-able)
  • Must be original (not commonplace)
  • Must be stories only you can tell (unique)
  • Must serve the customer (beneficial to them)
  • Must tell a bigger story aligned with a larger mission (ex: relationship building)

Ann’s Business Questions To Answer:

  • What is unique about our business? (what makes YOU different than other B&B’s)
  • What is interesting about how our business was founded? (share your story)
  • What is special about the founder? (unique background)
  • What problem does our company try to solve? (ex: add enjoyment, reduce stress)
  • What inspired our business? (such as a person or mission)
  • What AHA! moments has our company had? (major lightbulbs)
  • How has our business evolved? (process of changes)
  • How do we feel about our business, our customers, and ourselves? (state goals)
  • What’s an unobvious way to tell our story? (be creative)
  • What do we consider normal that other folks would think is cool? (stories from guests)
  • How will our company make a difference? (ex: eco-friendly)
  • What sets you apart? (ex: personal touch)
  • Why should your company matter to me? (what is in it for them?)

Your brand voice is simply an expression of your company’s personality and point of view.  Your unique voice comes from knowing who you are and who you are not.  The key is to be authentic (or true to) your own unique personality and innkeeping style as well as feature WHY people should stay at YOUR bed and breakfast inn versus a local competitor.

Image by Marcus Berg of Unique Angles Photography

Bed and Breakfast Linens

bed-and-breakfast-linens

As owners of bed and breakfasts, you build your brand based on the quality and level of hospitality you offer to your guests.  This includes guests’ first impression of your place and their individual guest room down to the look and feel of your sheets and linens.

As many of you know, the Professional Association of Innkeepers International (PAII) is an organization for bed and breakfast owners and innkeepers as well as vendors in the hospitality industry.  The following are a few of the companies that fall into the PAII Vendor Membership Category of “Linens, Bedding, Towels, and Accessories”:

Innkeepers should strive to provide an experience above and beyond their guests’ expectations.  Thus, choosing quality linens for your bed and breakfast is of great importance.  Create an environment where your guests will not want to leave.  This will encourage them to come back as soon as they can return.

Here are some tips to help guide you when selecting your linens. Before you start buying linens for each bedroom, make note of how many beds you’ll be fitting within each room as well as their respective sizes (twin, queen, king, etc.). Make sure you have extra pillows for your guests as well as a couple quality blankets for each bed.  One blanket can be placed on the bed between the comforter and the top sheet while the other blanket can be put in an accessible guest drawer or closet space.

When choosing the quality of your bed linens, ensure that the material is 100% natural content featuring a thread count of at least 500. Consider choosing white to avoid any fading colors. White also has the advantage of looking crisp and clean while giving an airy and welcoming feel to the room.

When selecting your bathroom sets, make sure you select plush, 100% cotton towels with a dense loop. Anything below these quality standards can detract from the guest experience. Also ensure that you have the correct sizes, including bath towels, hand towels, and washcloths.

Coordination is key. Colors should play off each other to give a natural flow from the bedroom to the bathroom.  What matters is the perceptions of each guest. Whatever you end up choosing, make sure the bedroom and bathroom colors complement each other.

Be sure to provide a generous number of towels, to give your guests the feeling of comfort and luxury.  By having an extra amount of linens and towels, they will last longer.  When your towels are plush and sheets are smooth, your guests are more likely to remember their positive experience (including restful sleep) and return to your inn for another visit.

 

Image by Marcus Berg of Unique Angles Photography

What Mentally Strong People Do

13thingscover-e1407853185250I kicked off 2015 with my first blog post discussing how to have extraordinary productivity. This post will highlight the book, “13 Things Mentally Strong People Don’t Do: Take Back Your Power, Embrace Change, Face Your Fears and Train Your Brain for Happiness and Success” by Amy Morin.

The author defines mental strength as being able to regulate your emotions, manage your thoughts, and behave in a positive manner.  Anyone has the power to improve their mental strength.  The benefits of mental strength include:

  • Increased resilience to stress: better equipped to handle problems more efficiently and effectively
  • Improved life satisfaction: behaving according to your values = peace of mind, recognizing what’s really important in life
  • Enhanced performance: helps you reach your full potential

So what are the 13 things mentally strong people don’t do? Then we look at what they do instead.

1) Mentally strong people don’t waste time feeling sorry for themselves:

  • Focus on what they can still accomplish with their life
  • Choose to take control and change their attitude
  • Make a conscious decision to celebrate life’s gifts
  • Feel grateful for what they have
  • Volunteer, stay active, and continue to learn new things
  • Look for the silver lining in circumstances
  • Actively problem solve to improve situations
  • Participate in experiences/activities that help them feel better
  • Stay focused on what they do have rather than what they don’t have

2) Mentally strong people don’t give away their power:

  • Set limits to create healthy boundaries
  • Don’t depend on others to regulate their feelings
  • Don’t let others define their self worth
  • Don’t avoid addressing the real problem
  • Don’t become a victim of their circumstances
  • Don’t give other people’s words more power than they deserve
  • Don’t lose sight of their goals
  • Speak up when people hurt their feelings so they don’t grow resentful
  • Forgive those who attack them so they don’t have any more power over them
  • Forgiveness reduces stress, increases tolerance to pain, and can lengthen life
  • Let go of their anger to focus their energy on a worthwhile cause
  • Don’t allow any one person’s opinion to define them
  • Evaluate feedback to determine if it has any validity
  • Remind themselves they have a choice in everything they do, think, and feel
  • Choose to define who they are going to be in life
  • Realize no one else has the power to control how you feel
  • Set healthy emotional and physical boundaries with people
  • Behave proactively by making conscious choices about their responses
  • Take full responsibility for how they choose to spend their time and energy
  • Are willing to examine feedback and criticism without jumping to conclusions
  • Don’t blame others for their own behavior
  • Don’t allow criticism to control how they feel about themselves

3) Mentally strong people don’t shy away from change:

  • Know that staying the same often means getting stuck in a rut
  • Open to learning new things, improving their life, developing healthier habits
  • Focus on what they can do to make a positive difference
  • Make changes based on what is best
  • Don’t allow emotions to make the final decision
  • Create a successful plan for change
  • Create goals they would like to accomplish in the next 30 days
  • Establish accountability and monitor their progress
  • Behave like the person the want to become
  • Set realistic time frames and reach their goals

4) Mentally strong people don’t focus on things they can’t control:

  • Focus on what they can control
  • Don’t waste energy worrying about what they can’t control
  • Point out the positives in others making a genuine effort to create change
  • Stop trying to force people to be different
  • Ask for help when they need it
  • Keep the emphasis on influencing others rather than controlling them

5) Mentally strong people don’t worry about pleasing everyone:

  • Don’t base their self-worth on the way other people seem to perceive them
  • Don’t make decisions based on trying to please everyone
  • They are authentic to who they really are
  • Recognize that worrying about trying to please everyone is a waste of time
  • Know exactly what their core values are so they make the best choices
  • Have more time and energy to devote to their own goals
  • Say no when they don’t want to do something
  • Behave assertively even when speaking up may not be well received
  • Don’t lose sight of who they are and what their values are
  • Don’t automatically say yes to an invitation, they consider if it’s a good choice
  • Don’t agree with people and comply with their requests to avoid confrontation
  • Know that they do not have to go along with the crowd
  • Can express their own opinion even if it goes against what the majority of people think

6) Mentally strong people don’t fear taking calculated risks:

  • Make decisions based on logic
  • Know that emotion interferes with making logical choices
  • Weigh the potential costs against the potential benefits
  • Decide if it will help them achieve their goals
  • Consider the alternatives
  • Ask, “How good would it be if the best scenario came true?”
  • Ask, “What is the worst thing that could happen and how could I reduce the risk that it will occur?
  • Willing to do more research in order to calculate the risk better
  • Resolve to make the best decision possible with all the information that is available
  • Monitor the outcomes of the risks they take
  • Make strategic judgments not blind gambles
  • Are willing to take risks that cause them discomfort
  • Don’t allow irrational thoughts to influence their willingness to try something new

7) Mentally strong people don’t dwell on the past:

  • Shift their thinking to move forward
  • Give themselves something else to think about
  • Establish goals for the future
  • Focus on the lessons they’ve learned
  • Think about the facts, not the emotion
  • Look at the situation differently
  • Make peace with the past
  • Practice forgiveness
  • Accept experiences so they can live in the present

8) Mentally strong people don’t make the same mistakes over and over:

  • Learn from their past mistakes and don’t repeat them
  • Find out what went wrong and what they could have done better
  • Know what they will do differently next time
  • Create a written plan to prevent repeating the same mistakes
  • Establish behavior that will replace the previous behavior
  • Hold themselves accountable and think about alternatives
  • Use positive self-talk and keep their goals in mind
  • Create a list of reasons why they don’t want to repeat your mistake
  • View mistakes as an opportunity to improve themselves for the future
  • Acknowledge personal responsibility for each mistake
  • Don’t make excuses or refuse to examine their role in the outcome
  • Don’t put themselves in situations where they are likely to fail

9) Mentally strong people don’t resent other people’s success:

  • Secure enough not to be threatened by the success of others
  • Avoid comparing themselves to others
  • Focus on their strengths, not their weaknesses
  • Don’t insult other people’s accomplishments
  • Stop trying to determine what is fair
  • Focus on cooperation not competition
  • Happy about others’ accomplishments
  • Create their own definition of success
  • Replace negative thoughts with more rational thoughts

10) Mentally strong people don’t give up after the first failure:

  • Don’t allow failure to define who they are
  • Know that deliberate practice is more important than natural talent
  • Accept that failure is part of the process that helps you learn and grow
  • Realize failure is often part of the journey to success
  • Learn from their failures
  • Understand they will be okay even if they fail repeatedly
  • Rest assured that they are becoming better with each failure
  • Resolve to try again even if previous attempts were not successful
  • Develop a new plan to increase their chance of success

11) Mentally strong people don’t fear alone time:

  • Use alone time to reflect on their goals and set future goals
  • Write in a journal
  • Learn meditation which can improve health, emotions, memory, etc.
  • Take a few minutes every day to be alone with their thoughts
  • Reflect on their goals and progress every day

12) Mentally strong people don’t feel the world owes them anything:

  • Know that life isn’t meant to be fair–that some people have more positive experiences than others
  • Realize they have choices in how they respond to disappointments
  • Spend more time helping others
  • Behave like a team player
  • Focus on their efforts, not their importance
  • Acknowledge their flaws and weaknesses
  • Stop and think about how others feel
  • Don’t keep score
  • Practice humility which makes them stronger
  • Have a healthy amount of self-esteem
  • Focus on what they have to give, not what they want to take
  • Give back to other people in need

13) Mentally strong people don’t expect immediate results:

  • Don’t underestimate how difficult change is
  • Recognize that progress isn’t always obvious
  • Know what kind of results to expect to see in a specific time frame
  • Practice delayed gratification
  • Keep their eyes on the prize
  • Remind themselves of their goals in creative ways
  • Celebrate the milestones along their journey
  • Deal with the feelings of frustration and impatience in a healthy way
  • Pace themselves for the long haul
  • Establish realistic expectations and don’t expect results tomorrow
  • Look for areas in their life where they can improve
  • Focus on finding strategies to help them develop the skills to make progress
  • Develop a plan to help themselves resist temptation
  • Find accurate ways to measure their progress

Maintaining mental strength means…

  • Incorporating mental strategies in your life that will help you reach your full potential
  • Looking at what you’re doing well and build on your strengths
  • Identifying the areas that need improvement and challenge yourself to get better
  • Monitoring your behavior and identify strategies to help you be more productive
  • Regulating your emotions to change how you feel
  • Changing how you think and behave
  • Evaluating your thoughts to make sure they are realistic and productive
  • Asking for help when you need it and surround yourself with supportive people
  • Committing to being a healthy role model for others

Developing mental strength is not about being the best at everything–it means knowing that you will be okay no matter what happens!

Helpful Furniture Buying Tips

furniture-buying-tips

Whether you are just starting your bed and breakfast and need to buy a whole houseful of furniture, or if you just want to add a few pieces of furniture, check out these helpful furniture buying tips!

  • Bring swatches or color samples of furniture, drapes, fabrics, paint or wallpaper that you will need to color match. If swatches aren’t available, take good color pictures & bring them with you.
  • If you are buying furniture for a whole room or your entire bed and breakfast, bring a floor plan of each room (include window, door & ceiling measurements) to help you select furniture with the correct dimensions. Measure other pieces of furniture in the room to ensure that your new furniture will be compatible in scale.
  • If necessary, take hall measurements, door measurements and ceiling measurements. If you are buying furniture that will go upstairs in a two or three story bed and breakfast, bring measurements of the hall and stairway so that you can make sure any furniture that you buy can be carried up your stairway.
  • Decide on the furniture style that you like. You can bring pictures of furniture that you like from your favorite home furnishings magazines.
  • With today’s eclectic styles of decorating, many people use different types and finishes of wood in the same room. Select interesting pieces of furniture that complement each other and reflect your taste.
  • If you have oriental and/or decorative rugs that you will be using, make certain that the fabric that you choose for upholstery will complement the colors and design of your rug.
  • To make small rooms look bigger, select furniture and accessories with colors that closely match the walls and floors. Also, reduce the number of pieces of furniture in the room and add reflective surfaces such as mirrors and glass-top table tops.
  • To make a large room look smaller and more intimate, position furniture away from the wall and use taller pieces such as an entertainment center, armoire or screen. Use rugs, patterned upholstery fabrics and printed wallpaper to give the area a warm and more comfortable feeling.
  • When shopping for upholstered furniture, try to get the facts about the basic construction: springs, frames, padding, cushions and fabric.
  • Always test furniture that will be used for seating by doing just that: sit on it! Consider how well the chair fits your particular body build. The height of the arms, the pitch of the back and the support under your knees should feel right for your body.

Have fun shopping and remember to keep track of your receipts so you can write off the expenses for your bed and breakfast.

 

Image by Marcus Berg of Unique Angles Photography