Tag Archives: guests

Managing Your B&B Reputation

Managing Your B&B Reputation

Managing your B&B reputation is more important than ever in this fast-paced world of easily accessed online information. Whether bed and breakfast innkeepers monitor it or not, people are talking about their inns. Do you know what others are saying about your bed and breakfast?  Do you look at reviews written by your previous guests? Conversation goes on whether or not you participate in it.  You can’t afford not to know what is being said about you and your inn!

According to Trip Advisor, 93% of people find reviews important when determining where they want to stay.  This is why receiving positive feedback from satisfied guests is so critical.  Every effort should be made to reduce negative reviews and improve the reputation and appeal of your place of lodging.

Online reputation management means monitoring and influencing the image of your property throughout the internet.  Places of hospitality should focus on review sites, social media, and search engine results.  People from all backgrounds and all over the world use the internet for online travel research before booking their accommodations.

B&B Reputation Management Tips:

  • Monitor all feedback avenues regularly
  • Spend most of your time listening and paying attention
  • Read everything travelers are saying about your B&B on OTAs & review sites
  • Set up a Google Alert for the name of your B&B and other relevant keywords
  • Communicate why people should recommend your brand vs. your competitors
  • Know what messages about your brand you want guests to share
  • Provide plenty of opportunities for guest feedback during their stay
  • Answer all questions in a timely manner
  • Respond with an open mind to comments
  • Engage with sincerity and authenticity
  • Take all precautions to prevent negative events from occurring

Owning a hospitality business means you need to actively protect your image.  In the event that your reputation management escalates to crisis management, ignoring negative guest comments does not make them go away.

Actions To Protect Your Hospitality Brand:

  • Identify the naysayers and respond promptly
  • Make the appropriate apologies and explanations
  • Seek to positively solve their problem
  • Isolate them so the conversation becomes more personal, but far less public
  • Talk in a one-on-one private discussion to find the solution to their problem
  • For every zealot trying to hurt you, your loyal guests are ready to defend you
  • Consumers will generally “shout down” detractors who are way off base
  • Reputation terrorists often base their arguments on feelings vs. facts
  • Have an escalation plan in place for excessive bashing in multiple forums
  • Pick your battles and tactfully respond to criticism
  • Always take the high road

Gathering a lot of mostly positive feedback will increase your visibility because guest reviews will be distributed efficiently on social media as well as booking platforms. At the same time, you can avoid high provision fees by getting people to use your website and your booking engine.  A high rating means your reputation is on a good level, automatically driving demand for your B&B and creating more revenue for you and your employees.

The key is to be attentive and responsive to guests in person, on the phone with callers, and online with those asking questions or making comments.  If you do not have a blog already, considering adding one so that people can get to know the details about you, your inn, and your local area. 

Managing your B&B reputation is critical to the success of your bed and breakfast.  Our elite reputation management service tracks comments on review sites (like TripAdvisor and Yelp), gives you tips to encourage more positive guest reviews, and we prevent (and defuse) reputation crises so you maintain your reputation for superior hospitality. Contact Bed and Breakfast Blogging if you would like to know more about it! 

Image by Marcus Berg of Unique Angles Photography

Amazing Bed and Breakfast Marketing From A to Z

bed and breakfast marketing

 

Amazing Bed and Breakfast Marketing From A to Z

What if there was an amazing way to market your bed and breakfast by keeping the alphabet in mind? These are some of the most important factors to consider when blogging about your bed and breakfast inn.

 

 

  • Amenities: What extra amenities does your B&B have that others do not? It is important to know what sets you apart from your competition. Whether you have in-room hot tubs or fireplaces, this is a great thing to mention in your blog and on your website.

 

  • Antiques: Do you have any unique antiques that guests can look at? You may want to keep priceless or fragile antiques behind glass to protect them. Some B&B’s sell antiques to their guests.

 

  • Art: Do guests admire your art collection? Whether you have paintings, murals, or sculptures, people enjoying looking at art. You may refer them to your local art museums and galleries.

 

  • Awards: Do you have some honor or distinction that is noteworthy? It is okay to mention your Diamond Rating level, your prize-winning recipe, or anything else that distinguishes you from other places of lodging.

 

  • Bathrooms: Show off your spacious, well-decorated, and luxurious bathrooms with pictures and blog about recent upgrades.

 

  • Beach: Having a beach or waterfront property adds to your appeal. Share plenty of outdoor pictures as well as pictures of the outside view from inside your inn.

 

  • Bedrooms: You could let guests know the meaning behind the names of your bedrooms. Is it named after a former resident, your state bird, or a local sports team? Blog about what your own guests tell you they love about your guest rooms.

 

  • Benefits: Blog about the benefits that come to those who take a break to relax and spend time with loved ones. With permission, you could feature some of your guests and have them share how they have benefited from their stay at your B&B.

 

  • Birthdays: It is always great to ask guests the reason for their visit. Even if the reason is not a birthday, it may be a good idea to find out those dates so you can send guests a postcard or email on their birthday to remind them of their stay and entice them to want to come back.

 

  • Breakfasts: Do you cater to special diets like gluten-free, vegetarian, and vegan? How do guests receive their breakfast: delivered to their room or eaten in a common place? These are all things you can blog about. Even give a behind the scenes look at your kitchen or interview your chef.

 

  • Business: Do you host a number of business travelers in your area? Do you have a conference room and technology resources like free Wi-Fi and guest access to a printer and fax machine? Blogging about this may result in hosting more business travelers.

 

  • Classes: Do you teach, or know of someone who could do this, a certain skill? This could be cooking, dancing, photography, etc. By offering unique classes, you can attract more people to your inn.

 

  • Complimentary: Emphasize all the free things that come to your B&B guests versus those who stay at your local hotels. This includes: breakfast, concierge services, parking, etc. This gives people a reason to choose to stay with you over your local hotel competition.

 

  • Concerts: Are you near a big venue like a concert hall or stadium? Blog about the next musician or theatre performance coming to your area.

 

  • Decks: If you have a deck with an amazing view, by all means blog about it and show pictures of the view.   People like to get away to scenic places.

 

  • Dining out: Do you provide your guests with a list of local restaurants or have local restaurant menus available for guests to browse? You could feature certain restaurants you know are popular with your guests.

 

  • Eco-Friendly: If you are an environmentally friendly bed and breakfast, then you should write about what things you do to earn that green distinction. If you line dry your blankets and/or offer an electric car charging station, guests will appreciate that.

 

  • Events: Keep an eye on events that are happening in your local area. A great way to do this is to regularly check your local and state visitors’ bureaus.

 

  • Farms: If you live on a farm that grows crops and/or has animals, blog about this. Some guests would love to meet animals from your petting zoo. Other guests want the experience of picking berries, for example.

 

  • Fireplaces: If you have fireplaces inside and/or fire pits outside, this is an attractive feature. Mention that indoor guests can sip hot cocoa or drink wine by the fire. Outside they could roast marshmallows and make s’mores.

 

  • Flowers: As long as you know your guests do not have any allergies, displaying fresh flowers on throughout your B&B is a nice added touch. These flowers could come from your own garden or a local florist, farmers market, or grocery store.

 

  • Frequent stay: Reward your repeat guests in some way. This could be a free upgraded room, a free bottle of wine, free massage, or even an extra night.

 

  • Games: Do you offer cards, board games, or even video games at your inn? You may have a pool table or air hockey table or even have a horseshoe pit outside. Blog about the games that your guests enjoy playing at your bed and breakfast.

 

  • Garden: Guests love to walk the grounds of bed and breakfasts with gardens of all kinds, including: flower gardens, produce gardens, and rock gardens.

 

  • Handicap accessible: Do you accommodate handicapped people? If you have these available, discuss your ramps, ground floor guest rooms, wheelchair friendly bathrooms, and elevators in a blog post.

 

  • History: Many bed and breakfasts are registered historic places. You could blog about the history of your B&B including its former occupants and what it was used for. Some bed and breakfasts were once private residences, boarding schools, or used for other purposes.

 

  • Holiday: Use the time leading up to holidays to show pictures of how your inn is decorated and discuss local events related to the holidays.

 

  • Honeymooners: Many couples choose to stay at a bed and breakfast for their honeymoon. You may even have a Honeymoon Suite as part of your inn.

 

  • Innkeepers: Your guests want to know more about the innkeepers, the people who run your inn.

 

  • Just in Time: You could offer discounts based on the time of their stay. This could be last minute specials, mid-week discounts, or stay for a specific number of nights and get the next night free.

 

  • Kid-friendly: All bed and breakfast inns need to establish their minimum age requirement. Some bed and breakfasts cater to romance and do not allow anyone under a specific age to stay overnight. Others B&B’s are known as “kid friendly” and welcomes kids as well as provide accommodations like adjoining rooms.

 

  • Lakes: Being located on a lake is a tremendous advantage. If your guests can go fishing, swimming, waterskiing, rafting, canoeing, or do any other water-related activities, this is an opportunity to blog about it and share pictures.

 

  • Leisure activities: Anything that your guests can do for fun should be mentioned in your blog. I recommend having a list of links to local leisure activities such as amusement parks and golf courses.

 

  • Libraries: Do you have a common room that is perfect for guests to read in? Do you have a library of books available for them to use during their stay? If so, you could write a blog post about it. If you know a local author (or happen to be one yourself), consider hosting a book talk or book signing. Your library can include movies that guests can watch in their rooms.

 

  • Linens: Brag about your high thread count sheets, plush towels, and luxurious robes.

 

  • Local area: Find out why most people visit your area and blog about those reasons often. For example, if you are located near a famous race car track, feature that.

 

  • Membership: Belonging to associations can attract more guests. Guests rest easy when they know that you are part of a bed and breakfast association; have a certain Diamond rating, and so on. Membership in these organizations adds credibility.

 

  • Mountains: Bed and breakfasts located in the mountains can show their breathtaking views and discuss those pictures on their blog and website.

 

  • Museums: There are many types of museums that could be in your local area: art museums, history museums, natural science museums, and even sports museums (or hall of fames). If your inn is near any museums, blog about this.

 

  • Mysteries: Some bed and breakfasts offer Murder Mystery evenings or weekends. This may even include a dinner and/or getting into a costume. Those who like reading mystery novels are great candidates for people who are likely to enjoy these kinds of mysteries.

 

  • Night walk: Some local area events happen late at night or you could host your own night tour.

 

  • Occasion: A special occasion might bring people to your inn. This could be an anniversary or even a family reunion or class reunion.

 

  • Outdoors: It is important to know what people like to do outdoors in your area.   It often depends upon the weather your area receives and the topography of your region.

 

  • Packages: Add more value by putting together guest packages based upon interests, seasons, area activities, occasions, and much more. This could mean making arrangements, on behalf of your guests, for restaurants, tours, concerts, and more.

 

  • Partnerships: You may decide it is in your best interest to form partnerships with local business people. For example, in exchange for exclusively using only their business, you can get a deal with a local florist to reduce their rates.

 

  • Patios: If you have an outdoor patio area for your guests, take pictures of it. Blog about any outdoor events you hosted on your patio.

 

  • Patriotic: American patriotic holidays include Memorial Day, Independence Day, Labor Day, and Veterans Day. Your bed and breakfast may decorate, host events, and/or offer patriotic packages.

 

  • Pets: Your bed and breakfast may not allow pets or the only pets allowed are the innkeepers. Other bed and breakfast inns may accommodate pets in certain places of the inn (like the first floor, rooms with private exits, and private cottages) or it could be entirely pet friendly. If your B&B does allow pets, you could devote a blog post about the lovable pets that have stayed.

 

  • Pictures: They can say much more than words ever will. Be sure to have flattering pictures of your bed and breakfast inn on your website and in your blog posts. The pictures should accurately represent what your inn looks like today.

 

  • Pools: If your B&B has an indoor or outdoor pool or hot tub, you can share pictures of that. Guests really appreciate private in room hot tubs.

 

  • Porches: Many bed and breakfasts are known for their porches. Share pictures of your porch with its rockers, swing, and other furniture.

 

  • Promotions: Bed and breakfasts can offer special promotions based on the holidays, seasons, and local events. This could include discounts, complimentary services, and free upgrades.

 

  • Quiet: Guests like to get away from the noise of everyday life. If you live in a tranquil setting, write about the compliments you receive about being a quiet place to stay.

 

  • Recreation: Discuss types of recreation guests can take part in on your property as well as in your local area.

 

  • Redecorating/remodeling: Feature the before and after pictures from a recent redecorating or remodeling project. Blog about how and why you decided to make those changes as well as why guests will want to visit.

 

  • Referrals: Give your guests incentives to make referrals to their friends and family. The incentive could be a discount on their next stay.

 

  • Restaurant: If you own your own bed and breakfast restaurant, this part of your inn may be open to the public. This is a great way to draw new overnight guests by giving them a taste of your incredibly delicious food when they come to dine at your restaurant.

 

  • Retreats: You could offer retreats like yoga retreats, scrapbooking retreats, or business retreats. Blog about the variety of retreats you offer.

 

  • Reviews: Share genuinely positive reviews you have of local places of interest to your potential guests.

 

  • Romantic: Bed and breakfasts may be the perfect place to rekindle the romance in your relationship. Relationship building is one of the primary reasons people take vacations.

 

  • Seasons: Decorate your inn to reflect each new season. This encourages people to return at a different time in the year to enjoy that time, too.

 

  • Shopping: Whether you have your own bed and breakfast shop or you are near a lot of wonderful area shopping malls and retail outlets, guests who like to shop will want to read about the shopping that is available in your local area.

 

  • Spas: You may have your own spa or have a partnership with a local spa or masseuse to provide spa services. Having these services sets you apart from other lodging accommodations.

 

  • Sports: Bed and breakfasts near sporting arenas and stadiums can blog about local sports teams season schedules, players, and coaches. Innkeepers might provide a Sports Package that includes tickets to their choice of certain local sporting events.

 

  • Tea: Bed and breakfasts may have a tea time or even a tea room. They may serve scones, tea sandwiches, cookies, and other finger food.

 

  • Ultimate experience: Position your bed and breakfast inn as the ultimate experience in lodging accommodations, hospitality, and cuisine. Encourage guests to give you a five star rating, or if they cannot do so, to talk with you about it instead of sharing their less than 5 star rating. This keeps up your image as the ultimate experience and gives you valuable input for how you can improve your guest experience.

 

  • Videos: If your bed and breakfast has its own video, be sure to put that on your website in a prominent place for your web visitors to see. Videos show more than pictures do. This allows your guests to get a feel for the layout of your bed and breakfast.

 

  • Weddings: If your inn hosts weddings, it is wise to dedicate a place on your website for that as well as to blog about it. Smaller bed and breakfasts may do small weddings or elopements.

 

  • Wine: Depending upon your state laws and licensing, you may host wine tastings or allow your guests to bring their own wine. You may even offer your guests the opportunity to tour one or more local vineyards in your area.

 

  • Xtra special: This was my “extra special” attempt to come up with a word that starts with “X.” It is important that your guests feel extra special not just when they arrive, but from the moment they see your website and speak with you over the phone.  Your bed and breakfast should have a great reputation.

 

  • Young and old guests: Bed and breakfasts appeal to young couples as well as older ones. You may have guests that return regularly over the years. That is great to have such loyalty and friendship with your guests.

 

  • Zzz…. Are your guests ready to have a restful experience at your inn? Make sure that your mattresses are comfortable. Be sure to offer extra pillows and blankets. Have a night light for guests to see their way to the bathroom in the middle of the night.

Be sure to share your blog posts regularly in social media.  No time to write your own blog posts?  Contact us about your bed and breakfast blogging.

Image by Marcus Berg of Unique Angles Photography

How To Easily Attract More Guests To Your Inn

Attract-More-Guests

 

 

 

How to easily attract more guests to your inn?  One key component is to focus on good things to do, things to see, food to taste, places to explore, and places to go in your local area.

 

 

 

First, ask yourself these questions:

  • Why do most people visit our local area? (ex: for a romantic getaway in a secluded area or in a bustling city with lots of culture)
  • What do people like to do when they visit my area? (ex: attend a major business conference or participate in a marathon for your favorite cause)
  • How could I convince someone to want to visit my area? (ex: write great content about your local area and develop a reputation for showing warm hospitality to your guests)
  • Do I ask for guests to give me great online reviews?  Tell guests when they arrive,  that if for some reason they do not have a five star experience with you, to let them know in person how it could have been better.  For the few who were disappointed, perhaps offer them an upgraded room or some other perk if they decide to return again.  Make it your marketing mission to get 5 star reviews online so others will want to visit.

As you read this list, think about what you could feature in your local area:

Things to Do

  • Bowling
  • Canoeing
  • Cycling
  • Dancing
  • Fairs
  • Festivals
  • Fishing
  • Golf
  • Horseback riding
  • Hunting
  • Local shopping
  • Marathons
  • Miniature golf
  • Quilting
  • Reading
  • Shopping
  • Spa relaxing
  • Sports
  • Walking
  • Writing
  • Yoga

Things to See

  • Ballet
  • Bird watching
  • Book stores
  • Circus
  • Comedy
  • Concerts
  • Movies
  • Parades
  • Photography
  • Sporting events
  • Theatre

Food to Taste

  • Bakeries
  • Bars
  • Coffee shops
  • Food trucks
  • Ice cream parlors
  • Picnicking
  • Restaurants

Places to Explore

  • Attractions
  • Colleges and universities
  • Galleries
  • Historical landmarks
  • House hunting
  • Lakes
  • Malls
  • Mountains
  • Museums
  • Parks

Places to Go

  • Arenas
  • Churches
  • Conferences
  • Retreats
  • Stadiums
  • Workshops

attract more guests

 

Another important key to attract more guests is to establish relationships with these other local proprietors. Perhaps the business person will give you a reasonable deal in exchange for exclusively their particular type of business (such as using only one local florist for all of your flower arrangements).  Consider putting together guest packages that include local area businesses:

 

  • reservations at a nearby restaurant
  • tickets to a local game
  • gift certificate to a relaxing spa (or your own spa)

When you categorize your blog posts, this allows your web visitors to easily go to the content that best fits their needs.  For example, some of my blog categories include:

  • Activities
  • Amenities
  • Conferences
  • Events
  • Food
  • Guests
  • Publicity
  • Renovating
  • Success

Write about what makes your area a destination for most people.  For some, this could mean featuring local concerts at your popular entertainment venues or dishes from award-winning restaurants.  If your bed and breakfast is in a place known for popular events (such as film festivals), be sure to promote that.

Write about things that make your inn unique.  Give them reasons to choose your inn for their accommodations.  Does your bed and breakfast have its own restaurant, horse farm, gift shop, spa, or something else?  Maybe you have amenities such as hot tubs and fireplaces in private guest rooms.  For those who cater to the business traveler, be sure to talk about your free wi-fi internet access as well as desks with comfortable office chairs.

In summary, write blog posts and put on social media the things that are popular in your local area as well as what makes your inn so special.  Offer packages that include things only found in your area.  Be sure to encourage five star reviews from your guests.  This is how you will easily attract more guests to your bed and breakfast inn!

 

Images by Marcus Berg of Unique Angles Photography

How To Choose The Right Bed and Breakfast Linens

bed and breakfast linens

 

As owners of bed and breakfasts, you build your brand based on the quality and level of hospitality you offer to your guests.  This includes guests’ first impression of your place and their individual guest room down to the look and feel of your sheets and bed and breakfast linens.

 

Innkeepers should strive to provide an experience above and beyond their guests’ expectations.  Thus, choosing quality linens for your bed and breakfast is of great importance.  Create an environment where your guests will not want to leave.  This will encourage them to come back as soon as they can return.

Here are some tips to help guide you when selecting your bed and breakfast linens. Before you start buying linens for each bedroom, make note of how many beds you’ll be fitting within each room as well as their respective sizes (twin, queen, king, etc.). Make sure you have extra pillows for your guests as well as a couple quality blankets for each bed.  One blanket can be placed on the bed between the comforter and the top sheet while the other blanket can be put in an accessible guest drawer or closet space.

When choosing the quality of your bed and breakfast linens, ensure that the material is 100% natural content featuring a thread count of at least 500. Consider choosing white to avoid any fading colors. White also has the advantage of looking crisp and clean while giving an airy and welcoming feel to the room.

When selecting your bathroom sets, make sure you select plush, 100% cotton towels with a dense loop. Anything below these quality standards can detract from the guest experience. Also ensure that you have the correct sizes, including bath towels, hand towels, and washcloths.

Coordination is key. Colors should play off each other to give a natural flow from the bedroom to the bathroom.  What matters is the perceptions of each guest. Whatever you end up choosing, make sure the bedroom and bathroom colors complement each other.

Be sure to provide a generous number of towels, to give your guests the feeling of comfort and luxury.  By having an extra amount of linens and towels, they will last longer.  When your towels are plush and sheets are smooth, your guests are more likely to remember their positive experience (including restful sleep) and return to your inn for another visit.

Image by Marcus Berg of Unique Angles Photography

Decorating and Amenities For Bed and Breakfast Bathrooms

bed and breakfast bathrooms

Bed and breakfast bathrooms can really enhance the experience of your appreciative guests.  Your unique decorations, attractive colors, magnificent materials, fancy fixtures, luxurious linens, and plush amenities all make a big impression on them.  Likewise, it is important to have complimentary bathroom supplies made available in each guest bathroom.  Your guests will remember your attention to the details.

Be sure to decorate your bathrooms in a way that complements the look of the corresponding bedrooms and overall theme of your place.  Guests will expect the décor of bathrooms to be different depending upon the style or location of your bed and breakfast.  The following are just a few suggestions and there are many more decorating options available to the bed and breakfast owner.

Beach bed and breakfast bathrooms

  • feature shells, starfish, sand dollars, sea horse, fish, coral reef, a captains wheel, anchor, or surfboards
  • have water, sand, or coral colors

Farm bed and breakfast bathrooms

  • feature roosters, cows, horses, gardens, corn stalks, or seeds
  • have farm colors like grass green, barn red, or sunflower yellow

Historic bed and breakfast bathrooms

  • feature pictures of previous residents, antique furniture, vintage signs, or a claw-foot tub
  • colors like black and white (like old photos) or rust
  •  

There are a variety of materials used in bathrooms, including:

  • Brick
  • Carpet
  • Glass
  • Rugs
  • Stonework
  • Tile
  • Wallpaper

Fixtures, such as:

  • Cabinets
  • Lights
  • Mirrors
  • Showers
  • Sinks
  • Towel bars and hooks
  • Tubs
  • Vanities

Linens:

  • Robes
  • Towels (double loop with high thread count)
  • Washcloths

Luxury amenities and other extras like:

  • Candles
  • Columns
  • Fireplace
  • Flowers
  • Furniture
  • Heated bathroom floors
  • Jetted tub
  • Lounging area
  • Murals
  • Plants
  • Shelving
  • Skylights
  • Television
  • View
  • Wine (chilled)

Guests will be thankful for complimentary bathroom supplies, such as:

  • Bath gel
  • Bath mats
  • Cotton balls
  • Cotton swabs
  • Drinking glasses
  • Hairdryer
  • Lotion
  • Make-up remover pads (to avoid stains on your washcloths and towels)
  • Mouthwash (travel size)
  • Shampoo and conditioner (travel size)
  • Shower cap
  • Soap (soap bars should be individually wrapped)
  • Tissues (with lotion)
  • Toothbrushes
  • Toothpaste (travel size)
  • Toilet paper (individually wrapped rolls)
  • Waste basket (with throw-away liner)

You may want to reward your guests by having a frequent stay and guest referral program allows you to give discounts for those returning again and recommending your B&B to their friends.  Keep in mind the image your bed and breakfast seeks to portray to your guests: comfort, luxury, eco-friendly, and more.  The possibilities are endless as to how you decorate your bathroom and what amenities you offer to your guests.

Image by Marcus Berg of Unique Angles Photography

Assumptions Can Be Wrong

assumptions can be wrong

Your bed and breakfast guests usually have questions. Be careful to understand their frame of reference when they ask a question. Assumptions can be wrong!

While I was a young student at Michigan State University, I lived in an international dorm. For those of you who don’t know, Michigan State is located in East Lansing, Michigan. One of the reasons I chose to attend the university was that I lived only two hours away in a town called Holland, Michigan.

When an international student asked me what I was going to do over the weekend, I replied, “Go home to Holland.” She looked shocked and asked with a puzzled look, “Only for the weekend?” I had failed to take into account that she was thinking of Holland, Netherlands. Actually, the Netherlands is the country my great-grandmother and her family came from when they relocated to Holland, Michigan.

We laughed when we both understood we were talking about two completely different parts of the world. I wrongly assumed that since we were both currently living in the state of Michigan, that she would have heard of my local Michigan town called Holland! Remember assumptions can be wrong!

Often when recommending places your guests can visit and things they can do in your area, please remember my advice to never make assumptions. You could have an FAQ (frequently asked questions) page on your website with links to various places you suggest that they visit.  You could organize the recommended places by categories such as restaurants, museums, parks, and so on.  

This helps your guests plan for their stay at your bed and breakfast and you can easily refer them to your website if they are calling or e-mailing you the question. I also recommend offering free brochures to local destinations to your guests while they visit in person.

Have you ever had a funny mix-up like mine with your bed and breakfast guests? I would love to hear about it in the comments below!

12 Exciting Ways Your Guests Can Have Fun With Board Games

fun with board games

 

Are you looking to offer more exciting indoor activities for your guests? Why not provide board games in a common room so your bed and breakfast guests can play and have fun with board games?  This works well when guests want to spend a quiet day inside or when the weather does not permit outdoor time. The following are some of the bestselling games of all time. 

 

fun with board games

 

Chess is a 2-player strategy board game played on a chessboard, a checkered game board with 64 squares arranged in an 8-by-8 grid. It is one of the world’s most popular games, played by millions of people. This Chess Set features felt-bottomed & wooden pieces handcrafted in Poland. The chessmen are gently weighted so they won’t tip. The board is made from beech and birch wood.  

fun with board games

 

The object of the game Clue is for players to strategically move around the game board (representing the rooms of a mansion), as one of the game’s six characters. Players collect clues so they can deduct (by process of elimination) who committed the murder in the mansion, with which weapon, and in what room. 

fun with board games

In 1979, two Canadian journalists wanted to play Scrabble but had to ditch their plans because some of the pieces were missing. Being media people, both were extremely knowledgeable with general information and popular culture. So, Chris Haney and Scott Abbott decided to create a game out of it. They enlisted the help of John Haney and Ed Werner to create Trivial Pursuit. Questions were divided into different categories. In 1984, the game sold over 20 million copies.

fun with board games

Scrabble is a word game in which two to four players score points by placing tiles, bearing a single letter, onto a game board which is divided into a 15×15 grid of squares. The tiles must form words in crossword fashion, that flow left to right in rows or downwards in columns. The words must be defined in a standard dictionary. I personally own this particular Deluxe Scrabble edition game that is so easy to use. It conveniently folds into a carrying case with handle and two slide-and-store trays (one to hold the 100 wooden letter tiles in a black velvet drawstring bag and the other tray to hold the 4 deluxe curved tile racks). 

fun with board games

Monopoly is an American-originated board game subtitled “The Fast-Dealing Property Trading Game,” the game is named after the economic concept of monopoly — the domination of a market by a single entity.  Players move around the game board buying or trading properties, developing their properties with houses and hotels, and collecting rent from their opponents, the ultimate goal being to drive them into bankruptcy.

fun with board games

The game Checkers, (known internationally as draughts) is for two players, in which they make diagonal moves with the aim of capturing the opponent’s pieces by jumping over them. When the pieces make it all the way to the other side of the board, they are “kinged” (another checker piece put on top) so they can move in any direction. The object of the game is to not be the player left with just one piece!

fun with board games

More than 50 million Rummikub units sold, Rummikub is one of the world’s bestselling and most played games. Players take turns placing numbered tiles in runs or groups and the first player to use all of their tiles wins! For 2 to 4 players.

 

 

fun with board games

Scattergories is an exciting game which has players see if they can think of different words in various categories that starts with a specific letter (chosen with the roll of a 20-sided letter die). Be different to win points. More than 3,500 category combinations.  Includes six folder-covered answer pads and a total of 48 category cards. It includes specific instructions on how the game is played. This is one of my favorite games to play!

fun with board games

Taboo is a fun and challenging game in which players are not allowed to say certain words (they are taboo and you lose a point for each taboo word spoken) in trying to get other players to guess the word they need them to speak. The fun is in trying to describe something without using the most common words people use to explain them!

 

fun with board games

Sequence is a board made up of playing cards. Play a card from your hand and place a chip on a corresponding space on the game board and when you have five chips in a row, you have a sequence! You are competing to see who can come up with the required number of 5-card sequences first.

 

fun with board games

With over 1 million games sold, in Buzz Word teams (this game is for 4 or more players) are racing to solve a set of 10 clues before the sand timer runs out. The “Buzzword” (which is found in the top right corner of each card) is contained in the answer to each clue. For example, on the card with the buzzword “Sugar” the first two clues are:

  • “This makes the medicine go down.” (Answer: “A Spoon Full of Sugar“)
  • “American college football game played in Louisiana.” (Answer: “Sugar Bowl”)

fun with board games

Apples to Apples is a game of hilarious comparisons for 4 to 10 players. It’s as easy as comparing “apples to apples.” Select the card from your hand that you think the most like the card played by the judge. If the judge picks your card, you win that round. And everyone gets a chance to be the judge!

 

Your bed and breakfast guests will appreciate the break from technology to play fun board games together.  In order to keep all of the pieces together, so that many different guests will enjoy playing the games over the years, one tip is to put the pieces in various plastic baggies: keeping like pieces and cards and pawns together.

If guests give you permission, you can take a picture of them playing in a common area of your bed and breakfast to put on your website or share in social media.  Guests have fun with board games.

 



Note: I receive Amazon Affiliate commissions from purchases made through these Amazon links.

Top Image by Marcus Berg of Unique Angles Photography

The Quick and Easy Way to Market Your Bed and Breakfast

market-your-bed-and-breakfast

 

 

Looking for the quick and easy way to market your bed and breakfast? Share information from our essential bed and breakfast content checklist.  This can be shared on your website pages, in blog posts, in social media, in emails, in videos, and more.  

 

 

Essential Bed and Breakfast Content Checklist:

 

  • Activities: What can people do when they stay at your inn?  This includes activities at the inn as well as activities at places and events in your local area.

 

  • Amenities: What amenities do your guests have access to?  Perhaps you have something as unique as a heated pool or billiards room.  The picture shows a lovely outdoor area for guests to relax and hear music.  Be sure to list every amenity your inn offers.

 

  • Area: Think about why people visit your local area.  Do you provide information that includes the many reasons people decide to stay at your inn? 

 

  • Associations/Ratings: Do you belong to any B&B associations that regularly inspect your inn for quality assurance? Let your guests know what professional associations you belong to as well as any ratings of distinction such as Select Registry or Historic Hotels of America.

 

  • Blog: Do you have a blog? Blogs are great places to regularly share new information such as seasonal changes, local annual events, and more.  

 

  • Decorating: Do you have any decorating tips to share? Perhaps you could feature pictures of your decor and give ideas for how guests can make their own homes more decorative.

 

  • Employees: No matter the size of your staff, you can share a picture of them and some fun facts about them.  Include where they are originally from and a brief background like their favorite sports team, college alma mater, favorite breakfast food, favorite thing to do in your local area, etc.  Also let guests know what roles they have at your inn. 

 

  • Events: This includes both activities that happen at your inn as well as local activities.  Be aware of any major local activities and conferences to specifically attract those guests.  

 

  • Food: Food is so popular that entire television channels are devoted to it! Share recipes to your most popular items and share behind-the-scenes photos of preparing for breakfast.  Feature your farm fresh produce.

 

  • Fun: Highlight the fun that happens at your inn.  This could feature guests (with their permission) having fun in common rooms or anywhere on your property.  

 

  • Gardening/Landscaping: Do you have award-winning gardens? Do you have attractive fountains and outdoor sculptures? Do you have hanging outdoor lights to shine at night? What is in bloom right now at your inn?  Focus on seasonal changes and promote Fall Foliage if that is something your area is known for.  

 

  • Guests: Think about what types of guests you attract.  If the guests tell you the reason for their visit or activities they participated in, make a note of it.  Offer recommendations to local restaurants and shops.

 

  • History: Do you have a historical inn? If so, consider sharing your B&B’s unique history.  If you built your inn, share pictures of its construction and your motivation for building your own B&B.

 

  • Holidays: Does your inn show off unique decorations with each holiday? Valentine’s Day is just one of the many holidays that bed and breakfasts can feature in blog posts and on social media. If you have any holiday-related packages, be sure to feature them during that time.

 

  • Promotion: Consider promoting local events and businesses. You may want to feature a contest on your website and/or social media.  Require those who enter your contest to enter by sharing their email address.  Then you can add them to your email list.

 

  • Publicity: Was your inn featured in a magazine or the local news?  Be sure to have links to any publicity your inn receives listed on your website and share it in social media.

 

  • Renovation: Did you renovate or redecorate any areas of your inn?  Share before and after photos of any indoor or outdoor transformations.  Describe the process it took to get it from the before picture to the after picture.  There are lots of people who would be interested in learning how you remodeled that space.

 

  • Success: Did you receive an award for something? Perhaps your won a local recipe contest.  Maybe you received an award in your local town as an elite place to stay overnight.  Be sure to include this in your content.

 

  • Support: Do you support any charities or host charity events? Do you sponsor any local teams or events? Any community outreach you do can be featured in your content.  Share pictures of the events. 

This list is certainly not exhaustive. There may be other areas to promote, depending upon where you are located, the types of guests you host, and the unique accommodations you provide.  The key is to regularly share new content. This makes you more visible online when people go to search for specific keywords.  

Not sure what keywords you should feature? Consider using the name of your city, popular tourist destinations, popular local activities, and so on.  That way if someone types in “your city name and a popular activity” they could find your content and land on your website.  

Need help marketing your inn?  Contact Kristi Dement of Bed and Breakfast Blogging for a free consultation.  Bed and Breakfast Blogging specializes in not only blogging, but also social media marketing, email marketing, reputation management, and more. 

Image by Marcus Berg of Unique Angles Photography

Why Local Partnerships Can Make You Rich

local-partnerships-make-you-rich

Do you know why local partnerships can make you rich?  Do you know that your local area could be your best asset?  Travelers tend to pick the area of their destination BEFORE they choose their accommodations.  So innkeepers can profit from thinking about: “Why do guests visit my local area?” 

Word-of-mouth marketing can also be very powerful.  What do you want to become known for?  A big part of becoming more well known is developing ties with other local businesses and organizations in your community.

Who, in your local area, offers complementary products and services?  There are many reasons why it is in both your interests to form a mutually beneficial relationship:

  • You can refer each other business (since you don’t have all the same customers)
  • You can promote each other in a variety of ways (such as via social media)
  • You can form exclusive partnerships (more on that later)

So, you may be thinking, what types of places and with whom could I form local partnerships?:

  • Caterers
  • Chocolatier 
  • Entertainment providers
  • Florist
  • Gift shops
  • Museums
  • Nonprofit organizations and charities
  • Realtors
  • Restaurants
  • Spas (if you do not have your own spa)
  • Sports
  • Tourist attractions
  • Wedding planners

There is a whole movement going on to support local businesses and service professionals.  Spread the love for your local area by featuring these other businesses:

  • Brochures (display them at your inn)
  • Coupons (arrange for your guests to receive discounts for using their services)
  • Menus (let people see what they offer by providing their menus)
  • Preferred list of vendors (such as caterers and wedding planners)
  • Social Media (share a picture of them and write about why people should want to use their products and/or services)
  • Video (partner with other businesses to promote your town as a vacation destination)
  • Word-of-mouth (if guests ask for your recommendations)

Develop “exclusive partnerships” in which you agree to only buy from them and they offer you a reduced rate for doing so.  This works out well in the case of using one chocolatier and one florist.  Especially if you offer packages to your guests which include chocolate and flowers. 

An “influencer” is a person who has the power to influence many people.  How do you meet and form relationships with the “influencers” in your community? 

  • Consider joining your local Chamber of Commerce which will have local business owners and service providers as members. 
  • LinkedIn is a powerful social media network for finding other local business owners
  • There is nothing like meeting face-to-face to discuss how you can help each other’s businesses grow 
  • Look online (like at TripAdvisor) to find lists for the best restaurants near you and the top things to do in (and near) your area for ideas of people and places to contact

That is why local partnerships can make you rich.  

Image by Marcus Berg of Unique Angles Photography

Do You Know What Your Guests Really Crave?

what-your-guests-really-crave

Do you know what your guests really crave? What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by popular speaker and corporate strategist Nicholas J. Webb gives more insight into the desires of customers.  Mr. Webb explains with customers being able to rate their experiences and express their opinions online so easily, especially on websites like Amazon, TripAdvisor, and Yelp; there has been an irreversible shift of power from businesses to consumers. There is no place to hide for those who deliver poor products and services because they will be vetted by customers who will share that information throughout cyberspace forever. 

Mr. Nicholas Webb argues that we, as business people, first must understand our consumers better and then create relevant experiences to specific customer types.  What does he mean by “types”?  Simply, knowing what customers love and what customers hate.  Make the effort to understand what customer types we serve, and then learn what those types love and what they hate to design beautiful experiences throughout your time together.

5 Critical Touchpoints:

  • The pre-touch moment is when your potential guests are checking you out online and looking at how you maintain your inn.
  • The first-touch moment sets the theme for how your customer will view their experience with you.
  • The core-touch moment represents how you serve them throughout their stay.
  • The past-touch moment is the final experience they have with you so send them off with a memorable good-bye, so they want to come back. 
  • The in-touch moment is how you stay connected with them after their experience with you.  Consistently and pleasantly provide them with ongoing value so they willingly want to come back.  This is not the time to be sales-y.

When you go far above what they expect, you have given them a memorable experience.  Listen to your customers.  Read their comments in reviews and in your guest books.  Ask your guests when they book how they found you and if there is a reason for their visit. 

Webb advises that you must invent the experiences that fit your market, service product, and customer types. Not sure of your audience(s)? Create a one-sentence mission statement that is powerful and to the point.  It should define the foundation for why you are in business.  

The author writes about an experience he had staying at a luxury hotel in San Jose, California.  At the extravagant price he was charged, he expected an extraordinarily high level of service.  He was disappointed with several things:

  • He found a plastic card informing him that he would be paying $29.99 a night for internet service (most B&B inns offer free wireless internet)
  • There was a large Evian bottle with a card hanging from its neck reading, “Enjoy this for $19.95” (B&B inns are known for giving their guests access to free refreshments and goodies)
  • On the back of the remote there was a sticker warning him that if he stole the remote, he would be charged for it (given the unlikelihood of a “remote-control heist”, he said he would forgo the label that insults a customer’s integrity)

Webb points out that when your customers love you, they will buy more and stay longer all while referring their friends and family to stay with you.  However, if you deliver only what your customers expect, Webb states that you will lose your guests to a competitor that wows them.  The “innovation zone” is where you begin to exceed your customers’ expectations.  The better you get at this, the further you will rise.  

What gets even better is that your customers will become your marketing machines through social media and word of mouth and you will rapidly build a reputation as the best place to stay in your local area.  Satisfied customers will nurture you with sales, repeat visits, referrals, and incredibly powerful ratings on social media as well as through digital sharing.  

Nicholas Webb reminds us that acquiring new guests is much more expensive than keeping current guests.  That is why we should deliver exceptional and relevant experiences to build an excellent reputation across all touch points and to all customer types.  

If your price is less than the value customers expect, you will increase sales as well as happy customers.  However, if the price exceeds the value customers expect to receive from you, they will leave in droves.  

As you begin to distinguish between customer types, your perspective on how you view customer expectations changes. You can see the world through your customers’ eyes, including what they love and what they hate.  

You customers can clue you in to areas that need improvement and tell you how to improve them, which allows you to provide the most exceptional and relevant experiences.  Reward your guests who present ideas on how to improve their experience at various touchpoints.  If customers leave because they are not being properly served, your hospitality business eventually fails.  

Mr. Webb advocates for collaboration with people in your same industry since it can add to greater mutual prosperity through an exchange of ideas, experiences, and skills.  This explains why bed and breakfast inn associations are a great resource.  There is strength in coming together as fellow proprietors who want to offer the best hospitality possible.  

Your customers can do a complete background search on your business literally in seconds. To stay on top of your business reputation, Nicholas recommends using Google Alerts on keywords that are relevant to your business name, industry, and competition.

Put together a contest encouraging people to specify what they love and what they hate in overnight accommodations.  Reward prizes to the top three people who offer most helpful suggestions (such as a free night’s stay or free room upgrade during their next visit).  

Mr. Webb gives practical tips for making an upset customer (guest) a lifelong guest in five easy steps:

  • State to the customer that you intend to listen to them and work hard to make them happy.
  • Know that sometimes you just need to remain quiet while the customer releases steam and talks about why they are upset (if you listen carefully, you can learn what will make them happy).
  • Confirm with them that you heard them correctly by restating it back to them and asking if that is correct.
  • Offer a solution based on what you learned from carefully listening.
  • Follow up on the mistake to make sure you met with their approval (this shows them that making the situation right was a priority for you & your inn).

Great organizations love their customers and want them to be happy.  Businesses get better when companies get better.  Constantly look for ways to reinvent the customer experience by removing pain and adding pleasure.  

Always leave your guests wanting more!  Continue to provide exceptional service throughout their stay.  Customer experiences are not just one event, but a series of events.  Think of your last touch as a way to prove to your guests that you love and cherish the relationship.  Then continue the relationship by offering personal, relevant, and valuable information on your website, in social media, and in e-newsletters.  

Providing excellent service is vital to those in the hospitality industry.  Mr. Webb stated that one of his clients who operates high-end lodges and resort hotels started having team members take pictures of the guests throughout their stay and a few weeks after guests returned home, they would receive a complimentary and beautifully bound photo album ($40) delivered to them (for less than $20).  Annual re-bookings increased by 78%!

What’s more is that hundreds of customers posted the pictures on their social media which resulted in a 20% uptick in new bookings because of this practice.  Today, guests are also sent a digital photo album to make it easier for them to share their photos on influential social networks.  This proved to be a fabulous idea well worth the investment because of the additional business (from returning guests and new guests).

Taking Mr. Nicholas Webb’s advice, we should discover what our guests love and what they hate.  Of course, this depends upon who we are trying to attract.  What types of guests stay at your B&B?  Are these your ideal guests?  What do your ideal guests love and what do they hate?   Keep track of all of your ideas, brainstorm with employees or others in your industry, and listen to your guests, so you can know what your guests really crave.

Note: I receive Amazon Affiliate commissions from purchases made through the Amazon link.

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