LinkedIn Groups for Innkeepers can be a helpful way to get support and advice from other bed and breakfasts and others in the hospitality industry. LinkedIn operates the world’s largest professional network on the Internet with more than 400 million members in over 200 countries and territories. All LinkedIn groups are private and those open to membership must request to join the group.
Upon acceptance, each group has their own rules for what its members are allowed to post. If the group’s profile and rules state that no links whatsoever should be posted, its members must abide by that. If you would rather find and join a group with a less stringent view of links, then simply look for a different group.
Group members are not obligated to post anything. They can just read what other members have posted. However, many social media experts advise that newcomers introduce themselves to their group. Not only does this let the group know about their new members, but the group will likely reach out to welcome its new members.
Things inn-keeping groups share with each other include hospitality-related articles, online marketing tips, questions for inn-keeping best practices, and much more! A great way to learn information is to ask questions from your group.
The following is a list of just some of the LinkedIn groups innkeepers may want to join:
Bed and Breakfast Business has over 900 members. “Bed and Breakfast group is a group for BnB owners who want to collaborate and communicate with other BnB owners about their business, best practices, tips, etc…”
Bed and Breakfast and Guest House Owners has over 2,000 members. “Have you ever wondered how you can make 6 figures…from just 4 rooms? Want to know how to get raving fans coming back again and again?…If you’re a bed and breakfast owner, small hotel owner, guest house owner, then join our group and let’s share and help each other.”
Bed and Breakfast Inns has over 400 members. “BedBreakfastTraveler.com’s goal with the Bed and Breakfast Inns group is to foster partnership, networking, and collaboration among the innkeeping industry. Through sharing of information, resources, and advice, the collective standards and profitability of the group shall increase.”
Bed and Breakfast Innkeepers has over 3,700 members. “This group page is for Bed&Breakfast Owners across the Globe. Finding your niche as a B&B Owner and making it a success. Sharing what is your unique about your B&B, it’s amenities in what you offer and why you know that an experience at your B&B will be well remembered, and one that ensures your guest will return time and time again.”
B&B Owners Association has over 950 members. “The B&B Owners Association has 3 main purposes: 1) To provide an independent, stable and well funded Internet marketing organization for the accommodation & hospitality sectors. 2) To ensure cost effective & comprehensive Internet marketing for its members and a effective global promotional vehicle on which to promote their businesses. 3) To ensure the public and Internet user have an easy to use and easy to find accommodation resource.”
Innkeepers has around 2,500 members. “Bed and Breakfast Business Owners worldwide are welcome to network and share on this Group, whether you are an established Bed and Breakfast business or you want to own and run a bed and breakfast business.”
Just Bed and Breakfast Network has around 250 members. “Justbedandbreakfast.net is the fastest growing worldwide bed and breakfasts directory offering the most complete list of unique properties from historic inns and guest houses to cabins and farm stays. View bed and breakfast descriptions, photos, reviews, and more.”
At the top of the LinkedIn page under “Interests” click “Groups” and this allows searching for these group titles or using other keywords. Underneath the search box it will list any groups of which you are currently a member. Underneath that, users can even create their own LinkedIn group should they desire to do so. They can focus their membership on a specific geographical area or direct the discussion to a specific topic of interest.
Kristi Dement of Bed and Breakfast Blogging may start her own LinkedIn group. If I did, what kind of topics would you like to see covered? Please feel free to share a comment below or use my contact form to notify me directly.
Also, if you are a member of one of these LinkedIn groups (or a different LinkedIn group related to hospitality) and think it beneficial for other innkeepers to join, please tell us the name of your group and what you like about it. I read all my comments and respond when appropriate. Thank you!
Image by Marcus Berg of Unique Angles Photography